0
Service
Design
Drinks
Event
Experience
Design
A P E R TO / J U N E 2 5 , 2 0 1 4
Katharina-Paulus-Str.
Claudia Brückner
@clastronautin
Event Experience Designer.
Event Concepts. Event Management.
Innovat...
Katharina-Paulus-Str.
Why are you going to
Conferences?
Katharina-Paulus-Str.
Learning. Inspiration. Networking. Exchange.
Experience the Topic.
Why are you going to
Conferences?
Katharina-Paulus-Str.
And what do you
get?
Photo: Rob Hyndman
this.
Katharina-Paulus-Str.
Why this gap?
Katharina-Paulus-Str.
21Century Conference Participants
speaker has no exclusive
knowledge anymore
access to knowledge
& r...
Katharina-Paulus-Str.
Status quo ConferencesStatus quo Conferences
most Conferences are as interactive,
inspiring & collab...
Katharina-Paulus-Str.
Conferences
fail, because they
don't design
interactions.
Katharina-Paulus-Str.
Because Learning, Inspiration,
Networking, Exchange
& Experiencing the topic
are based on (human) in...
Katharina-Paulus-Str.
Can we design human Interactions ?
no.
facilitate
(human) interactions at conferences
by designing E...
Katharina-Paulus-Str.
Designing event experiences that
facilitate (human) interactions.
Event Experience
Design
Katharina-Paulus-Str.
What has this to do
with Service Design?
How to …design event experiences that
facilitate (human) in...
Katharina-Paulus-Str.
Touchpoints: Activity & Space
O N L I N E & O F F L I N E
online & offline activities & spaces
activ...
Katharina-Paulus-Str.
beyond the event
Touchpoints & the journey between them
P R E - , E V E N T, P O ST-
online or offli...
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Event Experiene Design
Networking & Exchange
Learning & Inspiration
Experie...
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Event Experiene Design
Networking & Exchange
Learning & Inspiration
Experie...
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Event Experiene Design
Networking & Exchange
Learning & Inspiration
Experie...
Katharina-Paulus-Str.
Event Experience
Design
Cases & Examples
Katharina-Paulus-Str.
Event Experience Design
P R E - P O ST-E V E N T
Event Experience DesignSXSW Panel Picker
S PAC E
Event Experience DesignSXSW Panel Picker
S PAC E
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Networking & Exchange
Learning & Inspiration
AC T I V I T Y
S PAC E
SXSW Pa...
Katharina-Paulus-Str.
Event Experience Design
P R E - P O ST-E V E N T
S PAC E
Next Berlin: Conference App
S PAC E
Next Berlin: Conference App
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
AC T I V I T Y
S PAC E
Next Berlin: Conference App
Networking & Exchange
Le...
Photo: Service Design Berlin
Service Experience Camp
S PAC E
Photo: Service Design Berlin
S PAC E
Photo: Service Design Berlin
S PAC E
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Service Experience Camp
AC T I V I T Y
S PAC E
Networking & Exchange
Experi...
Katharina-Paulus-Str.
Event Experience Design
P R E - P O ST-E V E N T
CoThinkTank
Photo: tackle Service Design
AC T I V I T Y
Photo: tackle Service Design
AC T I V I T Y
Photo: tackle Service Design
AC T I V I T Y
Sketch: tackle Service Design
AC T I V I T Y
Katharina-Paulus-Str.
P R E - P O ST-E V E N T
AC T I V I T Y
S PAC E
Networking & Exchange
Experience Topic
CoThinkTank
Katharina-Paulus-Str.
Other Tools
Katharina-Paulus-Str.
Host/
Organiser
Speaker
Sponsor
Attendee
Attendee
Other Tools: Stakeholder Map
Katharina-Paulus-Str.
Other Tools: Blueprint
Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project
Customer Actions
Ons...
Katharina-Paulus-Str.
Other Tools: Desktop Walkthrough
Photo: big-design.org
Video: raumlabor berlin
Other Tools: Co-Creation
Photo: Gregor Fischer | re:publica 2012
Other Tools: Co-Creation
Photo: Gregor Fischer | re:publica 2012
Other Tools: Co-Creation
Katharina-Paulus-Str.
Event Experience Design
Learning, Exchange & Networking
don’t just happen automatically.
Interaction...
Katharina-Paulus-Str.
Exercise
Note event experiences
or create ideas that
facilitate interactions
between participants.
Katharina-Paulus-Str.
Event experience cases & ideas — #
Note event experiences or create ideas that facilitate
interactio...
Service Experience Camp
www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
See you at
the next event
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin
claudiabrueckner.de
@clastronautin
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Event Experience Design / Service Design Drinks Berlin

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What does it take to create an outstanding event experience? In times of TED, SlideShare & Co when high-quality input is available to everyone – what value has a live event bring to offer?

Guest speaker Claudia Brückner is an event experience designer. In her input talk she discussed the changing role of live events. How can they facilitate meaningful interactions? And enable people to communicate with each other?

This summer edition of Service Design Drinks was hosted at Aperto. The digital communication firm opened their courtyard in Mitte, invited to chilled drinks and vivid conversations.

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Transcript of "Event Experience Design / Service Design Drinks Berlin"

  1. 1. Service Design Drinks Event Experience Design A P E R TO / J U N E 2 5 , 2 0 1 4
  2. 2. Katharina-Paulus-Str. Claudia Brückner @clastronautin Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.
  3. 3. Katharina-Paulus-Str. Why are you going to Conferences?
  4. 4. Katharina-Paulus-Str. Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?
  5. 5. Katharina-Paulus-Str. And what do you get?
  6. 6. Photo: Rob Hyndman this.
  7. 7. Katharina-Paulus-Str. Why this gap?
  8. 8. Katharina-Paulus-Str. 21Century Conference Participants speaker has no exclusive knowledge anymore access to knowledge & resources N E W R O L E O F T H E EX P E R TN E W R O L E O F T H E AU D I E N C E tools for collaboration & co-creation
  9. 9. Katharina-Paulus-Str. Status quo ConferencesStatus quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV
  10. 10. Katharina-Paulus-Str. Conferences fail, because they don't design interactions.
  11. 11. Katharina-Paulus-Str. Because Learning, Inspiration, Networking, Exchange & Experiencing the topic are based on (human) interaction. Why Interaction ?
  12. 12. Katharina-Paulus-Str. Can we design human Interactions ? no. facilitate (human) interactions at conferences by designing Event Experiences
  13. 13. Katharina-Paulus-Str. Designing event experiences that facilitate (human) interactions. Event Experience Design
  14. 14. Katharina-Paulus-Str. What has this to do with Service Design? How to …design event experiences that facilitate (human) interactions? Design Touchpoints & the journey between them
  15. 15. Katharina-Paulus-Str. Touchpoints: Activity & Space O N L I N E & O F F L I N E online & offline activities & spaces activities that facilitate interaction between participants spaces that facilitate interaction between participants AC T I V I T Y S PAC E
  16. 16. Katharina-Paulus-Str. beyond the event Touchpoints & the journey between them P R E - , E V E N T, P O ST- online or offline activities & space: before, at & after the event online & offline activities that facilitate interaction between participants online & offline space that facilitates interaction between participants AC T I V I T Y S PAC E
  17. 17. Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E
  18. 18. Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E now
  19. 19. Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E possible
  20. 20. Katharina-Paulus-Str. Event Experience Design Cases & Examples
  21. 21. Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
  22. 22. Event Experience DesignSXSW Panel Picker S PAC E
  23. 23. Event Experience DesignSXSW Panel Picker S PAC E
  24. 24. Katharina-Paulus-Str. P R E - P O ST-E V E N T Networking & Exchange Learning & Inspiration AC T I V I T Y S PAC E SXSW Panel Picker
  25. 25. Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
  26. 26. S PAC E Next Berlin: Conference App
  27. 27. S PAC E Next Berlin: Conference App
  28. 28. Katharina-Paulus-Str. P R E - P O ST-E V E N T AC T I V I T Y S PAC E Next Berlin: Conference App Networking & Exchange Learning & Inspiration
  29. 29. Photo: Service Design Berlin Service Experience Camp S PAC E
  30. 30. Photo: Service Design Berlin S PAC E
  31. 31. Photo: Service Design Berlin S PAC E
  32. 32. Katharina-Paulus-Str. P R E - P O ST-E V E N T Service Experience Camp AC T I V I T Y S PAC E Networking & Exchange Experience Topic
  33. 33. Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
  34. 34. CoThinkTank Photo: tackle Service Design AC T I V I T Y
  35. 35. Photo: tackle Service Design AC T I V I T Y
  36. 36. Photo: tackle Service Design AC T I V I T Y
  37. 37. Sketch: tackle Service Design AC T I V I T Y
  38. 38. Katharina-Paulus-Str. P R E - P O ST-E V E N T AC T I V I T Y S PAC E Networking & Exchange Experience Topic CoThinkTank
  39. 39. Katharina-Paulus-Str. Other Tools
  40. 40. Katharina-Paulus-Str. Host/ Organiser Speaker Sponsor Attendee Attendee Other Tools: Stakeholder Map
  41. 41. Katharina-Paulus-Str. Other Tools: Blueprint Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project Customer Actions Onstage / Visible Contact Employee Actions Backstage/Invisible Contact Employee Actions Support Processes Physical Evidence L I N E O F V I S I B I L I T Y L I N E O F I N T E R AC T I O N I N T E R N A L I N T E R AC T I O N
  42. 42. Katharina-Paulus-Str. Other Tools: Desktop Walkthrough Photo: big-design.org
  43. 43. Video: raumlabor berlin Other Tools: Co-Creation
  44. 44. Photo: Gregor Fischer | re:publica 2012 Other Tools: Co-Creation
  45. 45. Photo: Gregor Fischer | re:publica 2012 Other Tools: Co-Creation
  46. 46. Katharina-Paulus-Str. Event Experience Design Learning, Exchange & Networking don’t just happen automatically. Interactions need to be facilitated. Use your tools, Service Designer!
  47. 47. Katharina-Paulus-Str. Exercise Note event experiences or create ideas that facilitate interactions between participants.
  48. 48. Katharina-Paulus-Str. Event experience cases & ideas — # Note event experiences or create ideas that facilitate interactions between participants. name of event: description: addressed need: type: Activity Space Pre- Physical Virtual Post-Eventphase: medium: sketch:
  49. 49. Service Experience Camp www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
  50. 50. See you at the next event servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin claudiabrueckner.de @clastronautin
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