Event Experience Design / Service Design Drinks Berlin

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What does it take to create an outstanding event experience? In times of TED, SlideShare & Co when high-quality input is available to everyone – what value has a live event bring to offer? …

What does it take to create an outstanding event experience? In times of TED, SlideShare & Co when high-quality input is available to everyone – what value has a live event bring to offer?

Guest speaker Claudia Brückner is an event experience designer. In her input talk she discussed the changing role of live events. How can they facilitate meaningful interactions? And enable people to communicate with each other?

This summer edition of Service Design Drinks was hosted at Aperto. The digital communication firm opened their courtyard in Mitte, invited to chilled drinks and vivid conversations.

More in: Design , Business , Technology
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  • 1. Service Design Drinks Event Experience Design A P E R TO / J U N E 2 5 , 2 0 1 4
  • 2. Katharina-Paulus-Str. Claudia Brückner @clastronautin Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.
  • 3. Katharina-Paulus-Str. Why are you going to Conferences?
  • 4. Katharina-Paulus-Str. Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?
  • 5. Katharina-Paulus-Str. And what do you get?
  • 6. Photo: Rob Hyndman this.
  • 7. Katharina-Paulus-Str. Why this gap?
  • 8. Katharina-Paulus-Str. 21Century Conference Participants speaker has no exclusive knowledge anymore access to knowledge & resources N E W R O L E O F T H E EX P E R TN E W R O L E O F T H E AU D I E N C E tools for collaboration & co-creation
  • 9. Katharina-Paulus-Str. Status quo ConferencesStatus quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV
  • 10. Katharina-Paulus-Str. Conferences fail, because they don't design interactions.
  • 11. Katharina-Paulus-Str. Because Learning, Inspiration, Networking, Exchange & Experiencing the topic are based on (human) interaction. Why Interaction ?
  • 12. Katharina-Paulus-Str. Can we design human Interactions ? no. facilitate (human) interactions at conferences by designing Event Experiences
  • 13. Katharina-Paulus-Str. Designing event experiences that facilitate (human) interactions. Event Experience Design
  • 14. Katharina-Paulus-Str. What has this to do with Service Design? How to …design event experiences that facilitate (human) interactions? Design Touchpoints & the journey between them
  • 15. Katharina-Paulus-Str. Touchpoints: Activity & Space O N L I N E & O F F L I N E online & offline activities & spaces activities that facilitate interaction between participants spaces that facilitate interaction between participants AC T I V I T Y S PAC E
  • 16. Katharina-Paulus-Str. beyond the event Touchpoints & the journey between them P R E - , E V E N T, P O ST- online or offline activities & space: before, at & after the event online & offline activities that facilitate interaction between participants online & offline space that facilitates interaction between participants AC T I V I T Y S PAC E
  • 17. Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E
  • 18. Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E now
  • 19. Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E possible
  • 20. Katharina-Paulus-Str. Event Experience Design Cases & Examples
  • 21. Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
  • 22. Event Experience DesignSXSW Panel Picker S PAC E
  • 23. Event Experience DesignSXSW Panel Picker S PAC E
  • 24. Katharina-Paulus-Str. P R E - P O ST-E V E N T Networking & Exchange Learning & Inspiration AC T I V I T Y S PAC E SXSW Panel Picker
  • 25. Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
  • 26. S PAC E Next Berlin: Conference App
  • 27. S PAC E Next Berlin: Conference App
  • 28. Katharina-Paulus-Str. P R E - P O ST-E V E N T AC T I V I T Y S PAC E Next Berlin: Conference App Networking & Exchange Learning & Inspiration
  • 29. Photo: Service Design Berlin Service Experience Camp S PAC E
  • 30. Photo: Service Design Berlin S PAC E
  • 31. Photo: Service Design Berlin S PAC E
  • 32. Katharina-Paulus-Str. P R E - P O ST-E V E N T Service Experience Camp AC T I V I T Y S PAC E Networking & Exchange Experience Topic
  • 33. Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
  • 34. CoThinkTank Photo: tackle Service Design AC T I V I T Y
  • 35. Photo: tackle Service Design AC T I V I T Y
  • 36. Photo: tackle Service Design AC T I V I T Y
  • 37. Sketch: tackle Service Design AC T I V I T Y
  • 38. Katharina-Paulus-Str. P R E - P O ST-E V E N T AC T I V I T Y S PAC E Networking & Exchange Experience Topic CoThinkTank
  • 39. Katharina-Paulus-Str. Other Tools
  • 40. Katharina-Paulus-Str. Host/ Organiser Speaker Sponsor Attendee Attendee Other Tools: Stakeholder Map
  • 41. Katharina-Paulus-Str. Other Tools: Blueprint Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project Customer Actions Onstage / Visible Contact Employee Actions Backstage/Invisible Contact Employee Actions Support Processes Physical Evidence L I N E O F V I S I B I L I T Y L I N E O F I N T E R AC T I O N I N T E R N A L I N T E R AC T I O N
  • 42. Katharina-Paulus-Str. Other Tools: Desktop Walkthrough Photo: big-design.org
  • 43. Video: raumlabor berlin Other Tools: Co-Creation
  • 44. Photo: Gregor Fischer | re:publica 2012 Other Tools: Co-Creation
  • 45. Photo: Gregor Fischer | re:publica 2012 Other Tools: Co-Creation
  • 46. Katharina-Paulus-Str. Event Experience Design Learning, Exchange & Networking don’t just happen automatically. Interactions need to be facilitated. Use your tools, Service Designer!
  • 47. Katharina-Paulus-Str. Exercise Note event experiences or create ideas that facilitate interactions between participants.
  • 48. Katharina-Paulus-Str. Event experience cases & ideas — # Note event experiences or create ideas that facilitate interactions between participants. name of event: description: addressed need: type: Activity Space Pre- Physical Virtual Post-Eventphase: medium: sketch:
  • 49. Service Experience Camp www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
  • 50. See you at the next event servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin claudiabrueckner.de @clastronautin