Mapping service experiences / Service Design Drinks Berlin

LAUNCH LABS / AUGUST 1, 2012ServiceDesignDrinksMappingServicesin Berlin

What’s a remarkable service you experienced inBerlin? Which experience made you return to abusiness or place? August’s Service Design Drinksinvited to map outstanding service experiencesin Berlin. These are the intermediary results —while a digital map version follows soon.

Every attendee of the event was asked to bringa service experience along and note it down inan elevator pitch-like form.

For better understanding two example services– Kochhaus and Ostrad – were discussed anddistinguished within two categories:• service as a product (the core business)• service as an add-on (yet another touchpoint)

SERVICE AS PRODUCTKochhaus

‘Mapping Service Experiences’For a foodie & chef at home TARGET CUSTOMERwho has way too little time CUSTOMER NEED NAME Kochhaus is a Supermarket SERVICE MARKET CATEGORYin Eberswalder Str. & Hauptstraße LOCATION (STREET)that offers pre-compiled recipes ONE KEY . BENEFITUnlike Kaisers, Perfetto or Proviant COMPE- TITION UNIQUEthe service offers all ingredients DIFFEREN- TIATORin 1 single shop w/o need running thru the city . What type of service is it?× SERVICE AS PRODUCT SERVICE AS ADD-ON

SERVICE AS ADD-ONOstrad

‘Mapping Service Experiences’For urban shoppers TARGET CUSTOMERwho ride the city by bike CUSTOMER NEED SERVICE NAME Ostrad is a bike store MARKET CATEGORYin Prenzlauer Berg & around Winsstr. LOCATION (STREET)that has bike racks all over the kiez . ONE KEY BENEFITUnlike other bike stores COMPE- TITION UNIQUEthe service of Ostrad assists me DIFFEREN- TIATORbeyond their own store & at other stores . What type of service is it? SERVICE AS PRODUCT × SERVICE AS ADD-ON

These are the collaboratively collectedservice experiences …

Thanks for sharing underCreative Commons Attribution 3.0Unported License. servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin

http://www.scoop.it	360
http://www.servicemap.info	8
http://tweets.kathan.at	4
https://twitter.com	4
http://glagri-road.blogspot.com	3
http://servicemap.info	3
http://funds.gofundme.com	2
https://si0.twimg.com	2
https://twimg0-a.akamaihd.net	2
http://us-w1.rockmelt.com	1
http://glagri-road.blogspot.jp	1

Mapping service experiences / Service Design Drinks Berlin

by Service Design Berlin on Aug 08, 2012

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