The presentation looks at different dimensions of prototyping in the service design field. Proto-typing is often used as a tool to communicate ideas and refine the design.
The presentation suggests that prototyping is valuable beyond that. It discusses how prototyping can be explicitly used to
• Create a common understanding amongst co-designers
• Communicate an idea to clients and co-designers
• Test ideas with users
• Co-design with clients, users and fellow designers
The presentation gives an overview of proto-typing methods for the service design field and analyses the strengths and weaknesses of
various methods throughout the design process.
It concludes with a guide for practicing service designers, which suggests when to use which prototyping methods. This includes concepts models, role plays, scena-rios, low-fi-prototypes, experience prototypes, physical models and spatial interaction.
The speakers draw from their experience in service design projects at Fjord, Nokia, inventedhere and the HPI School of Design Thinking.