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Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
Webinar Push & Beacons
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Webinar Push & Beacons

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The webinar and deck will give you a vision of what is possible with these technologies in your communication strategy. Learn how to combine this multi channel and screen communication tools …

The webinar and deck will give you a vision of what is possible with these technologies in your communication strategy. Learn how to combine this multi channel and screen communication tools effectively: dektop, mobile, in-store, point of sales.

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  • 1. WEBINAR PUSH AND BEACONS DEC 18, 2013 Please download the app at: http://www.tests2m.nl/static/s2m_event/ dr. ir. Mark Peerdeman mark@service2media.com 1
  • 2. Advanced app solutions | 2
  • 3. PUSH MESSAGING Advanced app solutions | 3
  • 4. PUSH MESSAGING BLUETOOTH BEACONS Advanced app solutions | 4
  • 5. PUSH
  • 6. USE CASE PUSH #1 SERVICE PUSH 1 ! KL Air Your flight to Stockholm is delayed with 2 hours! KL Air Your Gate number to New York has changed. Your gate number is now D7! KL Air Dear Mr. Brown. Please board now at Gate D4.! You are delaying the flight!
  • 7. USE CASE PUSH #2 SERVICE+ PUSH 2 KL Air We have added 800 level miles and 1600 award milles to your account! KL Air Dear Mr. Brown. As a Gold Member we have a seat upgrade for you available with discount ! KL Air Dear Mr. Brown. Your preferred seat 9A has become available!
  • 8. USE CASE PUSH #3 COMMERCE PUSH 3 KL Air The World Deal Weeks have started!! KL Air We have 6 chairs with extra leg space available on your flight to Rome. It’s possible for you to upgrade now! KL Air Buy extra award miles this week and earn up to 50% bonus miles!!
  • 9. PUSH CASE #4 NOS – MESSAGE BROADCAST 4 9
  • 10. PUSH EFFECT Bron: NOS, bericht dd 5-4-2013, 20:05 “Problemen banken door cyberaanval”
  • 11. PUSH EFFECT – RETAIL CASE
  • 12. FAST DELIVERY 3m ago now NOS delivered push notifications Three minutes earlier than their main online competitor NU.nl
  • 13. PUSH CASE #5 VAKANTIEVEILINGEN – ONE-TO-ONE 5
  • 14. PUSH CASE #6 DESKTOP PUSH 6
  • 15. PUSH AND RICH PUSH KL Air
  • 16. CLASSIC PUSH Push Sends message displays message Forwards message Push networks
  • 17. RICH PUSH Sends Rich push content Push KL Air Sends message and Message ID forwards Message ID Displays Rich push content Forwards message and Message ID Push networks
  • 18. M2ACTIVE PUSH ARCHITECTURE Push Interface REST HTTPS Push Manager Interface REST HTTPS, EJB, IP filtering Push Manager webservice M2Active Push Push webservice Register/deregister (Certificate, preferences) App Backend Registertoken Wipe (Tokens, preferences) Query (preferences, token) DB Registerpreference Tokens preferences Push Push networks – Apple, Android, etc… App
  • 19. FRAGMENTATION IN THE CLOUD
  • 20. PUSH NETWORKS FRAGMENTATION Google C2DM Microsoft MPS YOUR ENTERPRISE BACK END Google CGM Microsoft WNS Apple APNS configuration & preferences BlackBerry Push
  • 21. PUSH NETWORKS FRAGMENTATION Google C2DM Microsoft MPS YOUR ENTERPRISE BACK END S2M Push Google CGM Microsoft WNS configuration & preferences Apple APNS BlackBerry Push
  • 22. Kitkat, Jelly Bean, Ice Cream Sandwich and Gingerbread are NOT a candy store for the enterprise
  • 23. THE P AINPOINTS OF FRAGMENTATION July 2013: 11,868 different distinct Android devices in the market (as measured by OpenSignal.com)
  • 24. M2ACTIVE HANDLES FRAGMENTATION APNS- Apple Push Network Service GCM - Google Cloud Messaging C2DM - Cloud 2 Device Messaging Service MPS - Microsoft Push Notification Service (WP7) WNS - Windows Push Notification Service (WP8) BlackBerry Push 2 4
  • 25. M2ACTIVE PUSH PRIVACY Messages are never stored, just fire and forget The system cannot relate messages to user data, persons or individuals, it is fully anonymous No messaging histories or other meta data is stored like geo-location information You can choose to implement your messaging in such a way that the message itself is not transferred via the notification networks, but that only a the message via another channel. handle to the message is sent. The app then can get The service is located in the Netherlands and Service2Media will Dutch law applies to the entire system not share any information with third parties, unless obliged by law
  • 26. COMBINING NEW TECHNOLOGY ERP/CRM/etc GPS Location Beacon proximity Wifi proximity Time, schedule, zones Backend business logic Phone sensors •  •  Camera G-sensors Other push messages Other sensors •  •  •  •  •  •  Security cameras Babyphone Water leakage Burglar alarms In-car sensors Broken devices Push App actions
  • 27. BLUETOOTH BEACONS
  • 28. BLE – BLUETOOTH LOW ENERGY BRAND NEW – iOS7 and Android 4.3 BLE is Bluetooth Low Energy •  part of the Bluetooth 4.0 specification •  Bluetooth 4.0 is also called Bluetooth Smart •  •  •  •  Low energy Low throughput Totally different use cases than Bluetooth Classic and Bluetooth HSFT 2.4GHz carrier, 2MHz bandwidth, frequency hopping BLE has the PXP and FME profiles: Proximity Profile and Find ME profile •  For indoor positioning, location triggering and electronic leech kind of applications
  • 29. Pops up your boarding pass BLE BEACON Center (middelpunt) Radius (straal) radius center “Please switch off your phone” Get a free drink at ‘Nacho Hippo’
  • 30. TWO TYPES: SENDER AND RECEIVER Central: wants data Peripheral: has data KL Air UUID - identifier Name – text Major - number Minor - number UUID - identifier Name – text Major - number Minor – number RSSI - Number
  • 31. BEACONS •  •  •  •  •  •  •  •  Can be any shape or size, even your phone or tablet can be a beacon. Can be placed everywhere Do not need any network connections – completely autonomous Reach up to 50 m More beacons can be user for indoor positioning Can be battery operated Currently available as iBeacon (Apple) and Gimbal (Qualcomm) Price starting at 5$
  • 32. USE CASES BLUETOOTH BEACONS KL Air Welcome on board. For your comfort and safety we would like to inform you that the nearest emergency exit for you is 4 meters behind you and the nearest lavatory is 10 meters behind Enjoy your flight with us!! KL Air Welcome to KL Air Business Class Lounge. Today’s Wi-Fi code is kla10112013! KL Air Show your KLM boarding pass at Victoria's Secret and enjoy their special Xmas 10% discount offer ! KL Air Welcome! When entering the aircraft please accept our selection of complementary newspapers! KL Air Turn left to D pier and after 150 meters you arrived at the transfer desks of KLM, Sky team and partners!
  • 33. DEMONSTRATING PUSH MESSAGING
  • 34. IF YOU HAVE QUESTIONS PLS LET ME KNOW: Mark Peerdeman mark@service2media.com Advanced app solutions | 3 5

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