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How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
How We Tweet: Anatomy of an Event Hashtag
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How We Tweet: Anatomy of an Event Hashtag

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Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and …

Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!

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  • 1. HOW SERVED FRESH TWEETS <br />Anatomy of a Hashtag<br />#smtravel11 Case StudySocial Media Strategies for Travel North AmericaMarch 2, 2011<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />1<br />
  • 2. WE PROMOTE THE HASHTAG (#)<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />2<br />
  • 3. ON OUR WEBSITE<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />3<br />
  • 4. ON TWITTER<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />4<br />
  • 5. ON FACEBOOK<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />5<br />
  • 6. AND ON SOCIAL BOOKMARKING SITES<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />6<br />
  • 7. WE TWEET…<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />7<br />
  • 8. CHEERS, GREETINGS and ENTHUSIASM<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />8<br />
  • 9. March 4, 2011<br />getfresh@servedfreshmedia.net<br />9<br />
  • 10. March 4, 2011<br />getfresh@servedfreshmedia.net<br />10<br />
  • 11. March 4, 2011<br />getfresh@servedfreshmedia.net<br />11<br />
  • 12. March 4, 2011<br />getfresh@servedfreshmedia.net<br />12<br />
  • 13. AGENDA UPDATES<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />13<br />
  • 14. March 4, 2011<br />getfresh@servedfreshmedia.net<br />14<br />
  • 15. March 4, 2011<br />getfresh@servedfreshmedia.net<br />15<br />
  • 16. March 4, 2011<br />getfresh@servedfreshmedia.net<br />16<br />
  • 17. QUESTIONS AND DISCUSSION POINTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />17<br />
  • 18. March 4, 2011<br />getfresh@servedfreshmedia.net<br />18<br />
  • 19. March 4, 2011<br />getfresh@servedfreshmedia.net<br />19<br />
  • 20. March 4, 2011<br />getfresh@servedfreshmedia.net<br />20<br />
  • 21. March 4, 2011<br />getfresh@servedfreshmedia.net<br />21<br />
  • 22. March 4, 2011<br />getfresh@servedfreshmedia.net<br />22<br />
  • 23. March 4, 2011<br />getfresh@servedfreshmedia.net<br />23<br />
  • 24. UNIQUE, RELEVANT VIDEOS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />24<br />
  • 25. PHOTOS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />25<br />
  • 26. March 4, 2011<br />getfresh@servedfreshmedia.net<br />26<br />
  • 27. AUDIO RECAPS BY SFM REPORTERS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />27<br />
  • 28. March 4, 2011<br />getfresh@servedfreshmedia.net<br />28<br />
  • 29. QUESTIONS & REQUESTS FOR PANELISTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />29<br />
  • 30. March 4, 2011<br />getfresh@servedfreshmedia.net<br />30<br />
  • 31. SELECT RETWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />31<br />
  • 32. March 4, 2011<br />getfresh@servedfreshmedia.net<br />32<br />
  • 33. THE DAILY HASHTAG NEWS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />33<br />
  • 34. March 4, 2011<br />getfresh@servedfreshmedia.net<br />34<br />
  • 35. PRESENTATIONS & STATISTICS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />35<br />
  • 36. March 4, 2011<br />getfresh@servedfreshmedia.net<br />36<br />
  • 37. March 4, 2011<br />getfresh@servedfreshmedia.net<br />37<br />
  • 38. March 4, 2011<br />getfresh@servedfreshmedia.net<br />38<br />
  • 39. ANSWERS TO ATTENDEE QUESTIONS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />39<br />
  • 40. March 4, 2011<br />getfresh@servedfreshmedia.net<br />40<br />
  • 41. HELPFUL TIPS FOR BLOGGERS & TWEETERS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />41<br />
  • 42. RE-TWEETABLE COMMENTARY<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />42<br />
  • 43. March 4, 2011<br />getfresh@servedfreshmedia.net<br />43<br />
  • 44. March 4, 2011<br />getfresh@servedfreshmedia.net<br />44<br />
  • 45. March 4, 2011<br />getfresh@servedfreshmedia.net<br />45<br />
  • 46. TWEET TRANSCRIPTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />46<br />
  • 47. “BEST OF” TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />47<br />
  • 48. March 4, 2011<br />getfresh@servedfreshmedia.net<br />48<br />
  • 49. TRIVIA TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />49<br />
  • 50. HOT TRENDS DISCUSSED<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />50<br />
  • 51. CONTENT, CONTENT, CONTENT!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />51<br />
  • 52. March 4, 2011<br />getfresh@servedfreshmedia.net<br />52<br />
  • 53. “WE’RE ONLY HUMAN” TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />53<br />
  • 54. OH… AND WE ALSO…<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />54<br />
  • 55. POLICE THE TWEETS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />55<br />
  • 56. BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />56<br />
  • 57. WHAT THE BACKCHANNEL TWEETED TO US<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />57<br />
  • 58. March 4, 2011<br />getfresh@servedfreshmedia.net<br />58<br />
  • 59. March 4, 2011<br />getfresh@servedfreshmedia.net<br />59<br />
  • 60. March 4, 2011<br />getfresh@servedfreshmedia.net<br />60<br />
  • 61. March 4, 2011<br />getfresh@servedfreshmedia.net<br />61<br />
  • 62. March 4, 2011<br />getfresh@servedfreshmedia.net<br />62<br />
  • 63. March 4, 2011<br />getfresh@servedfreshmedia.net<br />63<br />
  • 64. March 4, 2011<br />getfresh@servedfreshmedia.net<br />64<br />
  • 65. March 4, 2011<br />getfresh@servedfreshmedia.net<br />65<br />
  • 66. March 4, 2011<br />getfresh@servedfreshmedia.net<br />66<br />
  • 67. March 4, 2011<br />getfresh@servedfreshmedia.net<br />67<br />
  • 68. March 4, 2011<br />getfresh@servedfreshmedia.net<br />68<br />
  • 69. March 4, 2011<br />getfresh@servedfreshmedia.net<br />69<br />
  • 70. March 4, 2011<br />getfresh@servedfreshmedia.net<br />70<br />
  • 71. March 4, 2011<br />getfresh@servedfreshmedia.net<br />71<br />
  • 72. March 4, 2011<br />getfresh@servedfreshmedia.net<br />72<br />
  • 73. March 4, 2011<br />getfresh@servedfreshmedia.net<br />73<br />
  • 74. March 4, 2011<br />getfresh@servedfreshmedia.net<br />74<br />
  • 75. March 4, 2011<br />getfresh@servedfreshmedia.net<br />75<br />
  • 76. March 4, 2011<br />getfresh@servedfreshmedia.net<br />76<br />
  • 77. March 4, 2011<br />getfresh@servedfreshmedia.net<br />77<br />
  • 78. March 4, 2011<br />getfresh@servedfreshmedia.net<br />78<br />
  • 79. March 4, 2011<br />getfresh@servedfreshmedia.net<br />79<br />
  • 80. DAY-ONE HASHTAG STATS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />80<br />
  • 81. SUCCESS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />81<br />
  • 82. GRATITUDE<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />82<br />
  • 83. March 4, 2011<br />getfresh@servedfreshmedia.net<br />83<br />
  • 84. March 4, 2011<br />getfresh@servedfreshmedia.net<br />84<br />
  • 85. March 4, 2011<br />getfresh@servedfreshmedia.net<br />85<br />
  • 86. AND THANK YOU<br />FOR YOUR<br />AWESOMENESS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />86<br />

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