How We Tweet: Anatomy of an Event Hashtag

1,695
-1

Published on

Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,695
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How We Tweet: Anatomy of an Event Hashtag

  1. 1. HOW SERVED FRESH TWEETS <br />Anatomy of a Hashtag<br />#smtravel11 Case StudySocial Media Strategies for Travel North AmericaMarch 2, 2011<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />1<br />
  2. 2. WE PROMOTE THE HASHTAG (#)<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />2<br />
  3. 3. ON OUR WEBSITE<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />3<br />
  4. 4. ON TWITTER<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />4<br />
  5. 5. ON FACEBOOK<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />5<br />
  6. 6. AND ON SOCIAL BOOKMARKING SITES<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />6<br />
  7. 7. WE TWEET…<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />7<br />
  8. 8. CHEERS, GREETINGS and ENTHUSIASM<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />8<br />
  9. 9. March 4, 2011<br />getfresh@servedfreshmedia.net<br />9<br />
  10. 10. March 4, 2011<br />getfresh@servedfreshmedia.net<br />10<br />
  11. 11. March 4, 2011<br />getfresh@servedfreshmedia.net<br />11<br />
  12. 12. March 4, 2011<br />getfresh@servedfreshmedia.net<br />12<br />
  13. 13. AGENDA UPDATES<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />13<br />
  14. 14. March 4, 2011<br />getfresh@servedfreshmedia.net<br />14<br />
  15. 15. March 4, 2011<br />getfresh@servedfreshmedia.net<br />15<br />
  16. 16. March 4, 2011<br />getfresh@servedfreshmedia.net<br />16<br />
  17. 17. QUESTIONS AND DISCUSSION POINTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />17<br />
  18. 18. March 4, 2011<br />getfresh@servedfreshmedia.net<br />18<br />
  19. 19. March 4, 2011<br />getfresh@servedfreshmedia.net<br />19<br />
  20. 20. March 4, 2011<br />getfresh@servedfreshmedia.net<br />20<br />
  21. 21. March 4, 2011<br />getfresh@servedfreshmedia.net<br />21<br />
  22. 22. March 4, 2011<br />getfresh@servedfreshmedia.net<br />22<br />
  23. 23. March 4, 2011<br />getfresh@servedfreshmedia.net<br />23<br />
  24. 24. UNIQUE, RELEVANT VIDEOS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />24<br />
  25. 25. PHOTOS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />25<br />
  26. 26. March 4, 2011<br />getfresh@servedfreshmedia.net<br />26<br />
  27. 27. AUDIO RECAPS BY SFM REPORTERS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />27<br />
  28. 28. March 4, 2011<br />getfresh@servedfreshmedia.net<br />28<br />
  29. 29. QUESTIONS & REQUESTS FOR PANELISTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />29<br />
  30. 30. March 4, 2011<br />getfresh@servedfreshmedia.net<br />30<br />
  31. 31. SELECT RETWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />31<br />
  32. 32. March 4, 2011<br />getfresh@servedfreshmedia.net<br />32<br />
  33. 33. THE DAILY HASHTAG NEWS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />33<br />
  34. 34. March 4, 2011<br />getfresh@servedfreshmedia.net<br />34<br />
  35. 35. PRESENTATIONS & STATISTICS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />35<br />
  36. 36. March 4, 2011<br />getfresh@servedfreshmedia.net<br />36<br />
  37. 37. March 4, 2011<br />getfresh@servedfreshmedia.net<br />37<br />
  38. 38. March 4, 2011<br />getfresh@servedfreshmedia.net<br />38<br />
  39. 39. ANSWERS TO ATTENDEE QUESTIONS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />39<br />
  40. 40. March 4, 2011<br />getfresh@servedfreshmedia.net<br />40<br />
  41. 41. HELPFUL TIPS FOR BLOGGERS & TWEETERS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />41<br />
  42. 42. RE-TWEETABLE COMMENTARY<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />42<br />
  43. 43. March 4, 2011<br />getfresh@servedfreshmedia.net<br />43<br />
  44. 44. March 4, 2011<br />getfresh@servedfreshmedia.net<br />44<br />
  45. 45. March 4, 2011<br />getfresh@servedfreshmedia.net<br />45<br />
  46. 46. TWEET TRANSCRIPTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />46<br />
  47. 47. “BEST OF” TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />47<br />
  48. 48. March 4, 2011<br />getfresh@servedfreshmedia.net<br />48<br />
  49. 49. TRIVIA TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />49<br />
  50. 50. HOT TRENDS DISCUSSED<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />50<br />
  51. 51. CONTENT, CONTENT, CONTENT!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />51<br />
  52. 52. March 4, 2011<br />getfresh@servedfreshmedia.net<br />52<br />
  53. 53. “WE’RE ONLY HUMAN” TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />53<br />
  54. 54. OH… AND WE ALSO…<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />54<br />
  55. 55. POLICE THE TWEETS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />55<br />
  56. 56. BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />56<br />
  57. 57. WHAT THE BACKCHANNEL TWEETED TO US<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />57<br />
  58. 58. March 4, 2011<br />getfresh@servedfreshmedia.net<br />58<br />
  59. 59. March 4, 2011<br />getfresh@servedfreshmedia.net<br />59<br />
  60. 60. March 4, 2011<br />getfresh@servedfreshmedia.net<br />60<br />
  61. 61. March 4, 2011<br />getfresh@servedfreshmedia.net<br />61<br />
  62. 62. March 4, 2011<br />getfresh@servedfreshmedia.net<br />62<br />
  63. 63. March 4, 2011<br />getfresh@servedfreshmedia.net<br />63<br />
  64. 64. March 4, 2011<br />getfresh@servedfreshmedia.net<br />64<br />
  65. 65. March 4, 2011<br />getfresh@servedfreshmedia.net<br />65<br />
  66. 66. March 4, 2011<br />getfresh@servedfreshmedia.net<br />66<br />
  67. 67. March 4, 2011<br />getfresh@servedfreshmedia.net<br />67<br />
  68. 68. March 4, 2011<br />getfresh@servedfreshmedia.net<br />68<br />
  69. 69. March 4, 2011<br />getfresh@servedfreshmedia.net<br />69<br />
  70. 70. March 4, 2011<br />getfresh@servedfreshmedia.net<br />70<br />
  71. 71. March 4, 2011<br />getfresh@servedfreshmedia.net<br />71<br />
  72. 72. March 4, 2011<br />getfresh@servedfreshmedia.net<br />72<br />
  73. 73. March 4, 2011<br />getfresh@servedfreshmedia.net<br />73<br />
  74. 74. March 4, 2011<br />getfresh@servedfreshmedia.net<br />74<br />
  75. 75. March 4, 2011<br />getfresh@servedfreshmedia.net<br />75<br />
  76. 76. March 4, 2011<br />getfresh@servedfreshmedia.net<br />76<br />
  77. 77. March 4, 2011<br />getfresh@servedfreshmedia.net<br />77<br />
  78. 78. March 4, 2011<br />getfresh@servedfreshmedia.net<br />78<br />
  79. 79. March 4, 2011<br />getfresh@servedfreshmedia.net<br />79<br />
  80. 80. DAY-ONE HASHTAG STATS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />80<br />
  81. 81. SUCCESS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />81<br />
  82. 82. GRATITUDE<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />82<br />
  83. 83. March 4, 2011<br />getfresh@servedfreshmedia.net<br />83<br />
  84. 84. March 4, 2011<br />getfresh@servedfreshmedia.net<br />84<br />
  85. 85. March 4, 2011<br />getfresh@servedfreshmedia.net<br />85<br />
  86. 86. AND THANK YOU<br />FOR YOUR<br />AWESOMENESS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />86<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×