How We Tweet: Anatomy of an Event Hashtag

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Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and …

Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!

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  • 1. HOW SERVED FRESH TWEETS
    Anatomy of a Hashtag
    #smtravel11 Case StudySocial Media Strategies for Travel North AmericaMarch 2, 2011
    March 4, 2011
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  • 2. WE PROMOTE THE HASHTAG (#)
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  • 3. ON OUR WEBSITE
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  • 4. ON TWITTER
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  • 5. ON FACEBOOK
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  • 6. AND ON SOCIAL BOOKMARKING SITES
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  • 7. WE TWEET…
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  • 8. CHEERS, GREETINGS and ENTHUSIASM
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  • 9. March 4, 2011
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  • 10. March 4, 2011
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  • 11. March 4, 2011
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  • 12. March 4, 2011
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  • 13. AGENDA UPDATES
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  • 16. March 4, 2011
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  • 17. QUESTIONS AND DISCUSSION POINTS
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  • 22. March 4, 2011
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  • 23. March 4, 2011
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  • 24. UNIQUE, RELEVANT VIDEOS
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  • 25. PHOTOS
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  • 26. March 4, 2011
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  • 27. AUDIO RECAPS BY SFM REPORTERS
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  • 28. March 4, 2011
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  • 29. QUESTIONS & REQUESTS FOR PANELISTS
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  • 30. March 4, 2011
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  • 31. SELECT RETWEETS
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  • 32. March 4, 2011
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  • 33. THE DAILY HASHTAG NEWS
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  • 34. March 4, 2011
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  • 35. PRESENTATIONS & STATISTICS
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  • 36. March 4, 2011
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  • 37. March 4, 2011
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  • 38. March 4, 2011
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  • 39. ANSWERS TO ATTENDEE QUESTIONS
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  • 40. March 4, 2011
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  • 41. HELPFUL TIPS FOR BLOGGERS & TWEETERS
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  • 42. RE-TWEETABLE COMMENTARY
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  • 43. March 4, 2011
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  • 44. March 4, 2011
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  • 45. March 4, 2011
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  • 46. TWEET TRANSCRIPTS
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  • 47. “BEST OF” TWEETS
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  • 48. March 4, 2011
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  • 49. TRIVIA TWEETS
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  • 50. HOT TRENDS DISCUSSED
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  • 51. CONTENT, CONTENT, CONTENT!
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  • 52. March 4, 2011
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  • 53. “WE’RE ONLY HUMAN” TWEETS
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  • 54. OH… AND WE ALSO…
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  • 55. POLICE THE TWEETS!
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  • 56. BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4
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  • 57. WHAT THE BACKCHANNEL TWEETED TO US
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  • 78. March 4, 2011
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  • 79. March 4, 2011
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  • 80. DAY-ONE HASHTAG STATS
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  • 81. SUCCESS!
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  • 82. GRATITUDE
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  • 83. March 4, 2011
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  • 84. March 4, 2011
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  • 85. March 4, 2011
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  • 86. AND THANK YOU
    FOR YOUR
    AWESOMENESS!
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