How We Tweet: Anatomy of an Event Hashtag

1,823 views
1,742 views

Published on

Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,823
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How We Tweet: Anatomy of an Event Hashtag

  1. 1. HOW SERVED FRESH TWEETS <br />Anatomy of a Hashtag<br />#smtravel11 Case StudySocial Media Strategies for Travel North AmericaMarch 2, 2011<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />1<br />
  2. 2. WE PROMOTE THE HASHTAG (#)<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />2<br />
  3. 3. ON OUR WEBSITE<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />3<br />
  4. 4. ON TWITTER<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />4<br />
  5. 5. ON FACEBOOK<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />5<br />
  6. 6. AND ON SOCIAL BOOKMARKING SITES<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />6<br />
  7. 7. WE TWEET…<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />7<br />
  8. 8. CHEERS, GREETINGS and ENTHUSIASM<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />8<br />
  9. 9. March 4, 2011<br />getfresh@servedfreshmedia.net<br />9<br />
  10. 10. March 4, 2011<br />getfresh@servedfreshmedia.net<br />10<br />
  11. 11. March 4, 2011<br />getfresh@servedfreshmedia.net<br />11<br />
  12. 12. March 4, 2011<br />getfresh@servedfreshmedia.net<br />12<br />
  13. 13. AGENDA UPDATES<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />13<br />
  14. 14. March 4, 2011<br />getfresh@servedfreshmedia.net<br />14<br />
  15. 15. March 4, 2011<br />getfresh@servedfreshmedia.net<br />15<br />
  16. 16. March 4, 2011<br />getfresh@servedfreshmedia.net<br />16<br />
  17. 17. QUESTIONS AND DISCUSSION POINTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />17<br />
  18. 18. March 4, 2011<br />getfresh@servedfreshmedia.net<br />18<br />
  19. 19. March 4, 2011<br />getfresh@servedfreshmedia.net<br />19<br />
  20. 20. March 4, 2011<br />getfresh@servedfreshmedia.net<br />20<br />
  21. 21. March 4, 2011<br />getfresh@servedfreshmedia.net<br />21<br />
  22. 22. March 4, 2011<br />getfresh@servedfreshmedia.net<br />22<br />
  23. 23. March 4, 2011<br />getfresh@servedfreshmedia.net<br />23<br />
  24. 24. UNIQUE, RELEVANT VIDEOS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />24<br />
  25. 25. PHOTOS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />25<br />
  26. 26. March 4, 2011<br />getfresh@servedfreshmedia.net<br />26<br />
  27. 27. AUDIO RECAPS BY SFM REPORTERS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />27<br />
  28. 28. March 4, 2011<br />getfresh@servedfreshmedia.net<br />28<br />
  29. 29. QUESTIONS & REQUESTS FOR PANELISTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />29<br />
  30. 30. March 4, 2011<br />getfresh@servedfreshmedia.net<br />30<br />
  31. 31. SELECT RETWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />31<br />
  32. 32. March 4, 2011<br />getfresh@servedfreshmedia.net<br />32<br />
  33. 33. THE DAILY HASHTAG NEWS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />33<br />
  34. 34. March 4, 2011<br />getfresh@servedfreshmedia.net<br />34<br />
  35. 35. PRESENTATIONS & STATISTICS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />35<br />
  36. 36. March 4, 2011<br />getfresh@servedfreshmedia.net<br />36<br />
  37. 37. March 4, 2011<br />getfresh@servedfreshmedia.net<br />37<br />
  38. 38. March 4, 2011<br />getfresh@servedfreshmedia.net<br />38<br />
  39. 39. ANSWERS TO ATTENDEE QUESTIONS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />39<br />
  40. 40. March 4, 2011<br />getfresh@servedfreshmedia.net<br />40<br />
  41. 41. HELPFUL TIPS FOR BLOGGERS & TWEETERS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />41<br />
  42. 42. RE-TWEETABLE COMMENTARY<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />42<br />
  43. 43. March 4, 2011<br />getfresh@servedfreshmedia.net<br />43<br />
  44. 44. March 4, 2011<br />getfresh@servedfreshmedia.net<br />44<br />
  45. 45. March 4, 2011<br />getfresh@servedfreshmedia.net<br />45<br />
  46. 46. TWEET TRANSCRIPTS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />46<br />
  47. 47. “BEST OF” TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />47<br />
  48. 48. March 4, 2011<br />getfresh@servedfreshmedia.net<br />48<br />
  49. 49. TRIVIA TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />49<br />
  50. 50. HOT TRENDS DISCUSSED<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />50<br />
  51. 51. CONTENT, CONTENT, CONTENT!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />51<br />
  52. 52. March 4, 2011<br />getfresh@servedfreshmedia.net<br />52<br />
  53. 53. “WE’RE ONLY HUMAN” TWEETS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />53<br />
  54. 54. OH… AND WE ALSO…<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />54<br />
  55. 55. POLICE THE TWEETS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />55<br />
  56. 56. BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />56<br />
  57. 57. WHAT THE BACKCHANNEL TWEETED TO US<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />57<br />
  58. 58. March 4, 2011<br />getfresh@servedfreshmedia.net<br />58<br />
  59. 59. March 4, 2011<br />getfresh@servedfreshmedia.net<br />59<br />
  60. 60. March 4, 2011<br />getfresh@servedfreshmedia.net<br />60<br />
  61. 61. March 4, 2011<br />getfresh@servedfreshmedia.net<br />61<br />
  62. 62. March 4, 2011<br />getfresh@servedfreshmedia.net<br />62<br />
  63. 63. March 4, 2011<br />getfresh@servedfreshmedia.net<br />63<br />
  64. 64. March 4, 2011<br />getfresh@servedfreshmedia.net<br />64<br />
  65. 65. March 4, 2011<br />getfresh@servedfreshmedia.net<br />65<br />
  66. 66. March 4, 2011<br />getfresh@servedfreshmedia.net<br />66<br />
  67. 67. March 4, 2011<br />getfresh@servedfreshmedia.net<br />67<br />
  68. 68. March 4, 2011<br />getfresh@servedfreshmedia.net<br />68<br />
  69. 69. March 4, 2011<br />getfresh@servedfreshmedia.net<br />69<br />
  70. 70. March 4, 2011<br />getfresh@servedfreshmedia.net<br />70<br />
  71. 71. March 4, 2011<br />getfresh@servedfreshmedia.net<br />71<br />
  72. 72. March 4, 2011<br />getfresh@servedfreshmedia.net<br />72<br />
  73. 73. March 4, 2011<br />getfresh@servedfreshmedia.net<br />73<br />
  74. 74. March 4, 2011<br />getfresh@servedfreshmedia.net<br />74<br />
  75. 75. March 4, 2011<br />getfresh@servedfreshmedia.net<br />75<br />
  76. 76. March 4, 2011<br />getfresh@servedfreshmedia.net<br />76<br />
  77. 77. March 4, 2011<br />getfresh@servedfreshmedia.net<br />77<br />
  78. 78. March 4, 2011<br />getfresh@servedfreshmedia.net<br />78<br />
  79. 79. March 4, 2011<br />getfresh@servedfreshmedia.net<br />79<br />
  80. 80. DAY-ONE HASHTAG STATS<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />80<br />
  81. 81. SUCCESS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />81<br />
  82. 82. GRATITUDE<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />82<br />
  83. 83. March 4, 2011<br />getfresh@servedfreshmedia.net<br />83<br />
  84. 84. March 4, 2011<br />getfresh@servedfreshmedia.net<br />84<br />
  85. 85. March 4, 2011<br />getfresh@servedfreshmedia.net<br />85<br />
  86. 86. AND THANK YOU<br />FOR YOUR<br />AWESOMENESS!<br />March 4, 2011<br />getfresh@servedfreshmedia.net<br />86<br />

×