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Using The “F Pattern”
Reading Online
• People will generally read from top
to bottom but…
• Readers online will follow an “F
pattern”
What Is The F Pattern?
• First, you will read across the full length of the
page—from left to right
• Next, you will probably bring your eyes back to
the left side of the page and give the vertical
length of the page a quick scan and again, read
from left to right
• Finally, your eyes will skim through the rest of
the page going down
What Does The F Pattern Tell You?
• Most readers don’t read long blocks of text
• It takes visitors just a few seconds to decide
whether they like your content or not
How Can You Use The F Pattern
To Your Advantage?
The Top Bar Should Give
Important Information Visitors Are Looking For
• Contact information (for “Contact Us” pages)
• A good headline (for blogs, sales pages, etc.)
• Provide relevant information
Short Horizontal Bar Should Have
A Compelling Sub-Headline
• Provide supporting text that reinforces your
headline
• Use this spot to add copy that can engage
your audience
Vertical Length Should Feature
Bite Size Content Pieces
• Use bullets, numbers and block texts to break
up content
• Use bold font to draw attention important
content
Final Note…
While the F Pattern is a common browsing
behavior, there are still exceptions to the rule.
ALWAYS, ALWAYS, ALWAYS SPLIT TEST!
For More Information Visit:
www.SeriouslySimpleMarketing.com

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Using The F Pattern

  • 1. Using The “F Pattern”
  • 2. Reading Online • People will generally read from top to bottom but… • Readers online will follow an “F pattern”
  • 3. What Is The F Pattern? • First, you will read across the full length of the page—from left to right • Next, you will probably bring your eyes back to the left side of the page and give the vertical length of the page a quick scan and again, read from left to right • Finally, your eyes will skim through the rest of the page going down
  • 4. What Does The F Pattern Tell You? • Most readers don’t read long blocks of text • It takes visitors just a few seconds to decide whether they like your content or not
  • 5. How Can You Use The F Pattern To Your Advantage?
  • 6. The Top Bar Should Give Important Information Visitors Are Looking For • Contact information (for “Contact Us” pages) • A good headline (for blogs, sales pages, etc.) • Provide relevant information
  • 7. Short Horizontal Bar Should Have A Compelling Sub-Headline • Provide supporting text that reinforces your headline • Use this spot to add copy that can engage your audience
  • 8. Vertical Length Should Feature Bite Size Content Pieces • Use bullets, numbers and block texts to break up content • Use bold font to draw attention important content
  • 9. Final Note… While the F Pattern is a common browsing behavior, there are still exceptions to the rule. ALWAYS, ALWAYS, ALWAYS SPLIT TEST!
  • 10. For More Information Visit: www.SeriouslySimpleMarketing.com