A reader asked us a question about Black Hat SEO. What is Black Hat SEO? Should you worry about it? How can you avoid it? We will answer all these questions here.

1. Understanding SEO, Black
Hat Techniques And The
Ethics Of Digital Marketing

2. What Is Black Hat SEO?
From Wikipedia:
“Black hat SEO attempts to improve
rankings in ways that are
disapproved of by the search
engines, or involve deception.”
Or essentially, shortcuts like:
−Link farms
−Keyword stuffing
−Cloaking
−Or anything that violates Google’s Terms Of Service

3. Should You Worry About Black Hat SEO?
Using black hat strategies get your
business off the ground within a fraction of
the time that doing things the proper way
can.

4. SEO is about finding the right balance between what the search engines
want and what your readers want.
Focus too much on search
engines, and your content
suffers.
Focus too much on your
readers, and the search
engines might not even
pick it up.
However…

5. • Black hat SEO tricks will
eventually hurt you
• You might see your numbers
picking up now, but once
Google finds out what you’re
up to, you can literally be
banned from the search
engine altogether

6. What Search Engine Marketing Is All About
1. SEO is a long game—it’s not a
sprint, it’s a marathon.
2. Make an effort to produce
really good content. If you
have something to say and you
have a good product, it’s not a
difficult thing to do.
3. Understand that, like most
things in life, hard work will
always pay off.

7. SEO Don’ts To Keep In Mind
• Don’t get sucked into using link schemes as a
way to increase your page rank
• Don’t use hidden links or hidden text
• Don’t attempt to use cloaking
• Don’t stuff your page with irrelevant keywords
• Don’t create duplicate content

8. The best way to rank well on Google searches is
to actually create and deliver high quality,
shareable content.
Build your pages with your visitors in mind!

9. Your Seriously Simple Marketing Hack
1. We recently wrote a post about what makes a
credible, legitimate and perfectly SEO’d article. Take
the time to check it out and learn the basics.
2. Based on what you learned about from the above
post, adjust your writing of your blog or articles.
3. Once you’ve familiarized yourself with the
fundamentals of SEO, you can install WordPress
SEO by Yoast plugin--to ensure that you
automatically improve your SEO.

10. For More Information Visit:
www.SeriouslySimpleMarketing.com