Siri Vs Google Now


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How will the rising popularity of digital assistants such as Siri and Google Now affect the way businesses do marketing? Also, between these two top digital assistants, who's ahead of the game? Find out here.

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Siri Vs Google Now

  1. 1. Siri Vs. Google Now Digital Assistants And Why They Matter To Marketers
  2. 2. What Do Siri And Google Have To Do With Marketing?
  3. 3. Digital Assistants Prompt New Methods Of Sharing Content • Shifting content to a more conversational format • Making sure that your content answers specific questions by using key phrases more • Giving more emphasis on long tail keywords
  4. 4. Between Siri & Google Now… who’s more important?
  5. 5. Let’s Evaluate Using Five Criteria 1. Search engine powering the digital assistant 2. Voice behind the digital assistant 3. Device compatibility 4. Functionality 5. Personality
  7. 7. 1. Search Engine Powering The Digital Assistant Google Now Google Siri Wolfam Alpha and Bing
  8. 8. Who wins? When was the last time you Wolfram Alpha’d something? Or Bing’d a piece of trivia? I’d say Google Now wins this one.
  9. 9. 2. Voice Behind The Digital Assistant Google Now Another robotic sounding lady Siri Susan Bennet, a voice actor in Atlanta
  10. 10. Who wins? It’s a draw. All we really have right now are the disembodied voices of Siri and Google Now —useful as they are at taking our instructions.
  11. 11. 3. Device Compatibility Google Now Everyone... including iPhone. Siri Only iPhone
  12. 12. Who wins? I’d give this to Google Now. You can get the same (if not better) functionality from Google Now and choose from the different smartphones available.
  13. 13. 4. Functionality Google Now Everything that Siri does— and more Siri Schedule meetings, make phone calls, set alarms, delete alarms, open apps, post on social networks, etc.
  14. 14. Who wins? Google Now. Siri takes much longer to translate your instructions and can only access subpar search engines. Plus, Siri isn’t that intelligent when it comes to reading user behavior.
  15. 15. 4. Functionality Google Now Getting there… Siri Sassy
  16. 16. Who wins? Siri. Siri is programmed to be sassy, funny, glib.
  17. 17. The Final Verdict?
  18. 18. Google Now—All The Way • Google Now has more functionality (especially with AndroidWare on it’s way) • Smartphones are becoming assistants. Google Now is a direct connection to that function and will guide the future of Search Marketing.
  19. 19. Your Seriously Simple Marketing Hack 1. List down questions that you think your customers are asking when they search for your business using Siri or Google (i.e. What’s the best restaurant in XXX location?) 2. Check your website content and your blog if they answer these questions 3. Take note of these questions moving forward when you write your content
  20. 20. For More Information Visit:
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