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Internet Marketing And The Mobile Market
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Internet Marketing And The Mobile Market

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Mobile internet traffic is expected to surpass desktop traffic by the end of 2014. That said, are you currently using mobile-friendly marketing tactics and strategies? Here are a few tips to help you …

Mobile internet traffic is expected to surpass desktop traffic by the end of 2014. That said, are you currently using mobile-friendly marketing tactics and strategies? Here are a few tips to help you get started.

Published in: Mobile, Business, Technology

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  • 1. Internet Marketing And The Mobile Market
  • 2. Do you agree? It Wasn’t So Long Ago When Everyone Could Barely Be Pried Away From Their Desktop Computers Now, there are predictions that say mobile is set to takeover desktop Internet usage by the end of 2014.
  • 3. Let’s Take A Look At The Facts
  • 4.  Over 75% of the world’s population has mobile phone access.  There are 4 billion mobile phones in use—1.08 billion are smartphones.  Americans spend an average of an hour and 22 minutes per day using mobile devices.
  • 5. Mobile does look like it has the potential to overtake desktop. Should you now abandon your original digital marketing campaign and focus on this fast-rising medium?
  • 6. No, you shouldn’t!
  • 7. But you should definitely make an effort to start to “think mobile” where you can.
  • 8. There are huge opportunities on mobile that you just can’t afford to miss. Here are a few that you can try for your own business—
  • 9. 1. Use Responsive Website Themes That Go From Desktop To Mobile • Responsive website theme means the website automatically adjust to the screen size • It also means you don’t need to create a separate mobile site • Using a responsive theme reflects a business’ understanding of what different users need depending on what device they are using
  • 10. 2. Consider Consumers And Not Just The Device • It’s about understanding your consumers and how they’re using it • Consider: – Half of local searches are done on mobile devices. – Over 80% of mobile Internet users use their devices while watching TV – Nearly 100% of mobile users use it to connect to their social networking sites • You can introduce something via mobile that will make your brand stand out and still cater to your customer’s old media habits
  • 11. 3. Use Social Media Wisely • Mobile device usage stats: – They spend average of an hour and 22 minutes per day using mobile devices – 91% access their social networks via mobile Internet – These days, 79% of people have their smartphones with them 22 hours a day • You may know by now just how important social media is to your entire online marketing campaign, but on mobile, expect more eyes to be on it
  • 12. Your Seriously Simple Marketing Hack 1. Take your smartphone and type in your website’s address. 2. Note the following as it loads:  How long it takes to load the entire page?  Does the entire page load properly on a small screen, both horizontally and vertically?  Is the text still readable on a mobile phone or tablet?  Can you still easily navigate through the pages of your website? 3. Is there any part of your website that isn’t loading properly? If you have a WordPress site, you might want to shift to a responsive theme.
  • 13. For More Information Visit: www.SeriouslySimpleMarketing.com