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How To Actually Track Your Success
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How To Actually Track Your Success

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In marketing, numbers are everything. You can't manage what you can't measure. However, tracking your success online can be a daunting task -- especially with all the terms and jargons that you have …

In marketing, numbers are everything. You can't manage what you can't measure. However, tracking your success online can be a daunting task -- especially with all the terms and jargons that you have to learn. Don't worry, this is just in the beginning. Tracking your success online is not a Herculean task, it's just that there's a learning curve.


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  • 1. How To Actually Track Your Success
  • 2. You Can’t Manage What You Can’t Measure In marketing, numbers are everything!
  • 3. Tracking Your Success Online May Be Confusing There are a lot of jargon, terms and different tracking metrics.
  • 4. They’re Not As Daunting As You Might Think They’re just...new. The Internet, as a platform for marketing, is fairly new—and with that comes new terms, phrases, and words as well as methods for measuring success.
  • 5. Google Analytics: A Tool You Can’t Live Without If you don’t have it yet on your website, sign up today!
  • 6. Key Google Analytics Metrics To Track Your Success
  • 7. Bounce Rate • The percentage of people who visited a page on your site but left (“bounced”) without moving onto another page. • In the strictest sense, a high bounce rate is not ideal, but this doesn’t necessarily apply in all cases.
  • 8. Sessions • Counts how many times a user interacts with your content for a given period of time. • A high average is ideal, but it will really depend on the purpose of your website.
  • 9. Time on Site • This can measure how engaging your site is. • Take note that not all pages are meant to have a high time on site. • This is a good way to determine whether or not your content is able to capture the attention of your audience.
  • 10. New Vs. Returning Users • Measures how many people who are visiting your website are new and how many people are returning. • While drawing new site visitors to your website is essential, measuring how many people come back to your website is also important.
  • 11. Tracking Unique Users • Track your site’s unique users month-to-month. • If you observe an increase in your unique users for the month, check to see what elements are contributing to this.
  • 12. Your Seriously Simple Marketing Hack 1. Go to www.alexa.com 2. At the bottom of the landing page, type in the name of a particular website—it can be any website you frequently visit, the biggest brand in your industry, or a competing site. 3. Review the results and study the factors that contributed to their site’s success. Understanding the results you want means gaining a better perspective on the steps that you need to take to achieve them.
  • 13. For More Information Visit: www.SeriouslySimpleMarketing.com

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