Digital Marketing This Week - June 21st 2014
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Digital Marketing This Week - June 21st 2014 Presentation Transcript

  • 1. Digital Marketing This Week June 21st , 2014
  • 2. For this week, we tackled… • Marketing Experiments’ fascinating opt-in conversion technique • The value of automation according to Duct Tape Marketing • The new look of Facebook ads • Pro Blogger’s video optimization tips
  • 3. Marketing Experiments Uncovers A Fascinating Opt-in Conversation Technique • Marketing Experiments shared three simple tips that can improve the conversion rates of an opt-in form: 1.Focus on conversational elements – this encourages people to fill in the fields 2.Make the “submit” button more personal and engaging 3.Add proof that will reinforce their decision to opt-in via a testimonial http://www.marketingexperiments.com/site- optimization/optimizing-web-forms.html
  • 4. Duct Tape Marketing Talks About The Value Of Automation • Automate your leads using Lead Pages, Unbounce or Optimize Press • Automate your email to remove the tedium of handling this yourself using Aweber, Mailchimp or Infusionsoft • Automate your social media to be consistent with your posts using IFTTT, Zapier and Buffer • Automate your service to improve customer relationships using canned responses, Zendesk and osTicket • Automate your analytics using Google Analytics and Clickyhttp://www.ducttapemarketing .com/blog/2014/06/20/autom ate-marketing-efforts/
  • 5. Facebook Finally Rolls Out Their New Look For Facebook Ads • Facebook is changing the look and feel of their ads—it’s bigger, image driven making them more noticeable and eye- catching • Two potential implications for marketers: 1. It can potentially drive ad cost 2. Those who have not done Facebook advertising need to start learning the ropes on how to target ads to get better ROIhttps://www.facebook.com/busi ness/news/The-Value-of-Ad- Impressions-on-Facebook
  • 6. Pro Bloggers Shows Us How To Optimize Videos • Use relevant keywords • Add a complete description with attendant links • Use tags • Post videos in HD quality • Offer transcription as a way to improve SEO • Promote your video and tell people about it
  • 7. Join Me In The Next Episode of Digital Marketing This Week Click here to sign up