Digital Marketing This Week - July 5th 2014

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In this episode, we discuss what "Publish Less, Write More" as a blogging philosophy. DMTW also uncovered a glitch in the new Facebook algorithm as well as Facebook's new survey feature. Finally, we talk about how you can build a good ritual as explained by author James Clear.

Published in: Marketing, Technology, Business
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Digital Marketing This Week - July 5th 2014

  1. 1. July 5th, 2014
  2. 2. Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer”  Who Am I?
  3. 3. About The Links… (Yes, There Will Be Affiliate Links)
  4. 4. Insiders get expanded access to the Q&A portion of Digital Marketing This Week. Are You A DMTW Insider? Visit: www.SeriouslySimpleMarketing.com
  5. 5. Have A Question? http://ssm.tips/question
  6. 6. http://www.copyblogger.com/blogger-research/ Quality Blogging
  7. 7. http://www.copyblogger.com/blogger-research/ Time Spent Per Post • 5.5% Over 6 Hours • 54% Spend <2 Hours
  8. 8. http://www.copyblogger.com/blogger-research/ Post Frequency • 54% Weekly • 32% Every Few Days • 3.3% Daily
  9. 9. http://www.copyblogger.com/blogger-research/ Other Notes: • 15% Use A Formal Process • 4.9% Write 1500+ Words • <50% Use Multiple Images • 14.7% Have Video
  10. 10. http://www.copyblogger.com/blogger-research/ What’s A Blogger To Do? Publish Less… Write More.
  11. 11. http://www.insidefacebook.com/2014/07/03/facebook-admits-discrepancy-in-reported-reach-engagement-metrics/
  12. 12. http://www.insidefacebook.com/2014/07/03/facebook-admits-discrepancy-in-reported-reach-engagement-metrics/
  13. 13. http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
  14. 14. http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
  15. 15. http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/
  16. 16. http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/ How Could This Affect Your Marketing?
  17. 17. http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/ Ads Should Deliver Value
  18. 18. James Clear
  19. 19. http://jamesclear.com/twyla-tharp “I begin each day of my life with a ritual; I wake up at 5:30 A.M., put on my workout clothes, my leg warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the driver to take me to the Pumping Iron gym at 91st street and First Avenue, where I workout for two hours.”
  20. 20. http://jamesclear.com/twyla-tharp “The ritual is not the stretching and weight training I put my body through each morning at the gym; the ritual is the cab.”
  21. 21. http://jamesclear.com/twyla-tharp “The moment I tell the driver where to go I have completed the ritual.” - Twyla Tharp
  22. 22. http://jamesclear.com/twyla-tharp What Makes A Good Ritual?
  23. 23. http://jamesclear.com/twyla-tharp
  24. 24. http://jamesclear.com/twyla-tharp Rituals Are Automated…
  25. 25. http://jamesclear.com/twyla-tharp “I wake up at 5:30 A.M., put on my workout clothes, my leg warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the driver to take me to the Pumping Iron gym at 91st street and First Avenue…” - Twyla Tharp
  26. 26. http://jamesclear.com/twyla-tharp What Are Your Rituals?
  27. 27. http://jamesclear.com/twyla-tharp What Are Your Rituals?
  28. 28. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
  29. 29. How To Ask A Question... http://ssm.tips/question
  30. 30. Join DMTW Insiders: www.SeriouslySimpleMarketing.com

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