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July 19th, 2014
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 
Who Am I?
This Week’s Focus Topic…
Have A Question?
http://ssm.tips/question
http://conversionxl.com/5-characteristics-high-converting-headlines/
“5 Characteristics Of High
Converting Headlines”
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #1: Numbers
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #1: Numbers
http://buzzfeed.com
Characteristic #1: Numbers
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #2: Length
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #2: Length
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #2: Length
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #3: Negative
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #3: Negative
7 Worst Headlines Ever Created
7 Best Headlines Ever Created
vs
+
I’m Going To Hurt You
I’m Going To Help You
vs
+
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #4: Two Parts
http://conversionxl.com/5-characteristics-high-converting-headlines/
Characteristic #5: Clear
http://headlines.copyhackers.com/scorecard/
Another Great Resource…
https://www.facebook.com/business/news/manage-facebook-ads-on-the-go
Ads Manager Goes Mobile…
http://wordpress.org/news/2014/07/wordpress-4-0-beta-1/
WordPress 4.0 Is On The Way!
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
How To Ask A Question...
http://ssm.tips/question
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
Digital Marketing This Week - July 19th 2014
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Digital Marketing This Week - July 19th 2014

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In this episode of Digital Marketing This Week, we talk about the characteristics of great headlines according to ConversionXL. You'll also learn about the new mobile version of Facebook Ads Manager and the upcoming release of WordPress 4.0 in August.

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Transcript of "Digital Marketing This Week - July 19th 2014"

  1. 1. July 19th, 2014
  2. 2. Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer”  Who Am I?
  3. 3. This Week’s Focus Topic…
  4. 4. Have A Question? http://ssm.tips/question
  5. 5. http://conversionxl.com/5-characteristics-high-converting-headlines/ “5 Characteristics Of High Converting Headlines”
  6. 6. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #1: Numbers
  7. 7. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #1: Numbers
  8. 8. http://buzzfeed.com Characteristic #1: Numbers
  9. 9. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #2: Length
  10. 10. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #2: Length
  11. 11. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #2: Length
  12. 12. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #3: Negative
  13. 13. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #3: Negative
  14. 14. 7 Worst Headlines Ever Created 7 Best Headlines Ever Created vs +
  15. 15. I’m Going To Hurt You I’m Going To Help You vs +
  16. 16. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #4: Two Parts
  17. 17. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #5: Clear
  18. 18. http://headlines.copyhackers.com/scorecard/ Another Great Resource…
  19. 19. https://www.facebook.com/business/news/manage-facebook-ads-on-the-go Ads Manager Goes Mobile…
  20. 20. http://wordpress.org/news/2014/07/wordpress-4-0-beta-1/ WordPress 4.0 Is On The Way!
  21. 21. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
  22. 22. How To Ask A Question... http://ssm.tips/question
  23. 23. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
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