Digital Marketing This Week - July 19th 2014

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In this episode of Digital Marketing This Week, we talk about the characteristics of great headlines according to ConversionXL. You'll also learn about the new mobile version of Facebook Ads Manager …

In this episode of Digital Marketing This Week, we talk about the characteristics of great headlines according to ConversionXL. You'll also learn about the new mobile version of Facebook Ads Manager and the upcoming release of WordPress 4.0 in August.

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Transcript

  • 1. July 19th, 2014
  • 2. Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer”  Who Am I?
  • 3. This Week’s Focus Topic…
  • 4. Have A Question? http://ssm.tips/question
  • 5. http://conversionxl.com/5-characteristics-high-converting-headlines/ “5 Characteristics Of High Converting Headlines”
  • 6. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #1: Numbers
  • 7. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #1: Numbers
  • 8. http://buzzfeed.com Characteristic #1: Numbers
  • 9. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #2: Length
  • 10. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #2: Length
  • 11. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #2: Length
  • 12. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #3: Negative
  • 13. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #3: Negative
  • 14. 7 Worst Headlines Ever Created 7 Best Headlines Ever Created vs +
  • 15. I’m Going To Hurt You I’m Going To Help You vs +
  • 16. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #4: Two Parts
  • 17. http://conversionxl.com/5-characteristics-high-converting-headlines/ Characteristic #5: Clear
  • 18. http://headlines.copyhackers.com/scorecard/ Another Great Resource…
  • 19. https://www.facebook.com/business/news/manage-facebook-ads-on-the-go Ads Manager Goes Mobile…
  • 20. http://wordpress.org/news/2014/07/wordpress-4-0-beta-1/ WordPress 4.0 Is On The Way!
  • 21. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
  • 22. How To Ask A Question... http://ssm.tips/question
  • 23. Join DMTW Insiders: www.SeriouslySimpleMarketing.com