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Big Online Marketing Strategies for Small Budgets
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Big Online Marketing Strategies for Small Budgets


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The upside of online marketing is that it allowed small businesses with small budgets to go toe to toe with big brands. However, the downside is that the sheer amount of information on online …

The upside of online marketing is that it allowed small businesses with small budgets to go toe to toe with big brands. However, the downside is that the sheer amount of information on online marketing available online can be quite overwhelming.

Here, I'll teach you 10 simple and affordable marketing strategies to help you get started.

Published in: Marketing, Business, Technology

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  • 1. Big Strategies for Small Budgets
  • 2. Marketing used to be simple… …Then came the Internet and everything changed!
  • 3. The good news…and the bad news Small businesses can now go toe to toe with big businesses Choosing a feasible, profitable and affordable marketing strategy can be overwhelming
  • 4. “How can I let the world know all about my great product/service without spending a fortune?”
  • 5. 10 Budget Friendly Strategies
  • 6. #1: Start By Making Your Presence Felt Online • Create a website • Start a blog • Sign up for social networks
  • 7. #2: Introduce Yourself • What’s your business about? • Compile a list of sites and blogs related to your business • Engage regular site visitors • Leave insightful and detailed comments
  • 8. #3: Respect The Power Of Online Message Boards • Never underestimate the power of forums • The success story of Timothy Sykes Timothy Sykes
  • 9. #4: Go Local • More personalized and specific searches • Google Places • Relevant business information • Option to give local reviews
  • 10. #5: Guest Blogging • Simply means writing for other blogs • Choose appropriate blogs to your business • Relevant content to your market • Tap into the followers and network of already established blogs
  • 11. #6: Don’t Be Afraid Of Reviews • Use social networks to encourage people to talk about your brand • Make it easy for people to share testimonials • Tap into personalities
  • 12. #7: Incentivize • Create mini-promotions • Interactions with relevant personalities • Perks or discounts to drive traffic
  • 13. #8: Turn Your Attention to Video • Videos now appear in Google results • Great for viral marketing (i.e. Blendtec)
  • 14. #9: Get Published On Top Blogs • Jot down your top 5 target blogs • Extend good will • Offer a sample of your product or service • Do not ask for a review outright • Offer to provide information about your product or service
  • 15. #10: Free Information • Get yourself recognized as an authority • Provide good quality content • Try crowdsourcing content ideas from your audience • Tap into web analytics and keyword research • Use social data to determine relevant content
  • 16. Your Seriously Simple Marketing Hack 1. Go on Facebook, Instagram, Twitter and review the top hashtags relating to your brand/ service or product. 2. Take a picture of something related to your business—a new product, your featured service or a meme for example, and post it on your social networks. 3. Be sure to keep your caption brief and witty, and add the top 3 hashtags at the end of the sentence.
  • 17. For More Information Visit: