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8 Things Your Website
Should Be Doing
For Your Business
7/10 Business Owners
Have a Website
…They primarily use
their sites to inform
customers about their
products and services
Most Business Websites Are Flawed
• Most have not updated their
site in the past month
• More than half didn’t even
have a...
Don’t let your website go to
waste!
8 Things Your
Website Should Be
Doing for Your
Business
1. Provide Information
Make sure to design your site from your customers point of view
Service Providers
•A menu of your s...
2. Target The Right Audience
Your website should reflect your brand
• Keep text concise
• Make your site navigation simple...
3. Engage & Interact
Your website presents to convert interest into actual sales
• Make sure the information they need
is ...
4. Improve Your Search Engine Visibility
The information search engines pull up should be credible and informative
• Befor...
5. Provide Fresh and Relevant Content
The need for customers to experience something new on your website
• Blog, blog, blo...
6. Keep You Networked
Bring your business to where customers are going to be
• Promote your site on social media
• Be stra...
7. Nurture Relationships
Make them love you!
• The stories your customers share
about your brand are now more
personal
• Y...
8. Deliver Your Message (Branding)
Content should be in line with your businesses goals
• Your customers won’t trust
a web...
Your Seriously Simple Marketing Hack
1. Streamline the visuals of your homepage
– Does your website’s aesthetics reflect y...
For More Information Visit:
www.SeriouslySimpleMarketing.com
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8 things Your Website Should Be Doing For Your Business

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Is your website delivering positive business results? If not, you're just wasting your time and money. Here are the key benefits that you should be getting from your site. Also included are actionable tips to make your website more hardworking

Published in: Marketing, Technology, Business
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Transcript of "8 things Your Website Should Be Doing For Your Business"

  1. 1. 8 Things Your Website Should Be Doing For Your Business
  2. 2. 7/10 Business Owners Have a Website …They primarily use their sites to inform customers about their products and services
  3. 3. Most Business Websites Are Flawed • Most have not updated their site in the past month • More than half didn’t even have an address on their homepage • Almost 50% failed to provide a contact number • A large number can’t even be pulled up on Google Places
  4. 4. Don’t let your website go to waste!
  5. 5. 8 Things Your Website Should Be Doing for Your Business
  6. 6. 1. Provide Information Make sure to design your site from your customers point of view Service Providers •A menu of your services •A list of store locations •Business hours Retailers Nice-looking product photos
  7. 7. 2. Target The Right Audience Your website should reflect your brand • Keep text concise • Make your site navigation simple • Ensure that links are visible and working • Streamline graphics • Make sure pages load quickly
  8. 8. 3. Engage & Interact Your website presents to convert interest into actual sales • Make sure the information they need is available on your website • Offer a venue where customers can post questions • Respond 100% of the time
  9. 9. 4. Improve Your Search Engine Visibility The information search engines pull up should be credible and informative • Before your customers find your website, they will search for you on Google • Your website should provide you stronger search engine presence
  10. 10. 5. Provide Fresh and Relevant Content The need for customers to experience something new on your website • Blog, blog, blog! • Build an audience • Increase traffic to your site • Eventually make a name for yourself in the industry • Be in touch with your target audience
  11. 11. 6. Keep You Networked Bring your business to where customers are going to be • Promote your site on social media • Be strategic in selecting the social networks you’ll join • This will depend on the nature of your business • Everything should lead back to your website
  12. 12. 7. Nurture Relationships Make them love you! • The stories your customers share about your brand are now more personal • You also have to personalize how you deal with your customers via your website • Convert them into loyal advocates for your brand • Recognize, reply, reinforce
  13. 13. 8. Deliver Your Message (Branding) Content should be in line with your businesses goals • Your customers won’t trust a website that’s full of errors and irrelevant information • Content copy should be clear and informative • Make it creative, witty and clever (if that fits!)
  14. 14. Your Seriously Simple Marketing Hack 1. Streamline the visuals of your homepage – Does your website’s aesthetics reflect your brand? – Is it eye catching but neat? – Is it informative but not cluttered? 2. Make sure it’s informative – Does your homepage have the necessary information any potential customer might need? 3. Check if your website is linked to all relevant social networking sites
  15. 15. For More Information Visit: www.SeriouslySimpleMarketing.com
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