Digital Marketing This Week - August 16, 2014

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This week, Digital Marketing This Week focuses on Product Creation and "The 5 Power Tips to Create the Perfect Product."

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Digital Marketing This Week - August 16, 2014

  1. 1. August 16th, 2014
  2. 2. Who Am I? Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer” 
  3. 3. This Week’s Focus Topic…
  4. 4. Have A Question? http://ssm.tips/question
  5. 5. 5 Power Tips To Create The Perfect Product (And The One Thing You Must Avoid)
  6. 6. Tip #1: “Validate” • Ask your market what they want – Even ask them to pay • Facebook Ads are great for this • Leverage It! (Built-in seed list)
  7. 7. Tip #2: “Map It Out” • MindMap • “Build The Bones” • Leverage It: (Use as a script)
  8. 8. Tip #3: “Copy” • Find What’s Working Already • Create Your Own Unique Version • Leverage It: (Affiliate Marketing)
  9. 9. Tip #4: “Leverage Everything” • Every Item Should Have At Least 2 Uses • Example: “Mindmaps” • Help with creation • As a .pdf it’s a bonus
  10. 10. Step #5: “Chunk It” • Overwhelm Happens • Break Big Steps Into Smaller Steps • (Until It’s Ridiculously Easy)
  11. 11. Avoid: “Perfect Products” • 80 Is The New 100 • Let Your Market Guide You • Push before you think you’re ready
  12. 12. Build A Team… • Freelancers • Outsourcers • Joint Venture Partners
  13. 13. http://www.writeordie.com/
  14. 14. http://searchengineland.com/google-webmaster-guidelines-update-calls-labels-low-quality-guest-blog-posts-200413
  15. 15. HTTPS Is A Ranking Signal http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html
  16. 16. http://blog.videofruit.com/lead-magnet/
  17. 17. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
  18. 18. How To Ask A Question... http://ssm.tips/question
  19. 19. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
  20. 20. Are You A DMTW Insider? Insiders get expanded access to the Q&A portion of Digital Marketing This Week. Visit www.SeriouslySimpleMarketing.com & join free!

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