Michael Cai talks about “Serious Games, Serious Play” Research Study: “Where Are the Opportunities?” at Serious Games Conference 2012
This presentation aims to help define the nascent serious games industry and identify key opportunities and challenges. Research findings are based on in-depth interviews with more than 30 thought leaders, worldwide. Key discussion points include the following:
• The overall landscape of the serious games industry
• Growth dynamics in different industry segments
• Market opportunities and challenges in various sectors
• Cost for developing serious games
• How the industry is currently addressing measurement and effectiveness
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