GAME/WORLD:                          Moving Players Beyond Clicktavism                                   Heidi J. Boisvert...
WHY GAMES?Friday, August 31, 2012
Friday, August 31, 2012
Friday, August 31, 2012
Friday, August 31, 2012
HOW THEN CAN GAMES    CHALLENGE THE VERY IMAGES       AND ACTIONS THEY          PERPETUATE?Friday, August 31, 2012
“THE ONLY WAY TO                DISMANTLE A MYTH IS TO                     RE-MYTHIFY IT...”                          ROLA...
Friday, August 31, 2012
“Ever since video games were invented, parents and       teachers have been trying to make them boring...making       game...
CASE STUDIESFriday, August 31, 2012
ICED: I CAN END DEPORTATION                          1st 3D Social Change Game, 2008Friday, August 31, 2012
PICK 1 OF 5 IMMIGRANT YOUTH                          they represent different immigrant statuses.Friday, August 31, 2012
LISTEN TO CHARACTER’S STORY                          based on authentic case studies.Friday, August 31, 2012
NAVIGATE CITY IN 1ST/3RD POV                          aerial map reveals trigger pointsFriday, August 31, 2012
ANSWER MYTH/FACT QUESTIONS                          about immigration policy & lawFriday, August 31, 2012
MAKE MORAL DECISIONS                          based on expansion of aggravated felony lawsFriday, August 31, 2012
CHOOSE WISELY...                          ...to avoid spawning immigration officers.Friday, August 31, 2012
OR WIND UP IN DETENTION                     often indefinitely with little recourse for getting out.Friday, August 31, 2012
SPEND TIME IN THE HOLE...             and then pressured to sign a voluntary deportation order.Friday, August 31, 2012
AWAIT YOUR HEARING                      before an immigration judge whose hands are tied.Friday, August 31, 2012
HEAR YOUR OUTCOME                          3 programmed randomly to mirror legal terrain.Friday, August 31, 2012
IMPACT      •   allowed over 230,000 to experience the devastating impact of unfair          detention and deportation law...
HOMELAND GUANTANAMOS                          browser-based, flash doco-game, 2009Friday, August 31, 2012
YOU’RE A JOURNALIST                              get your first assignment.Friday, August 31, 2012
GO UNDERCOVER AS A GUARD                          find out what happened to Boubacar BahFriday, August 31, 2012
GUIDE HELPS YOU NAVIGATE          the interactive map of the facility & introduces you to fellow                          ...
WHEN YOU MEET CHARACTERS                 click on the icon & listen to their personal testimonials.Friday, August 31, 2012
DOCUMENTARY VIDEOS                           of their personal stories offer you clues.Friday, August 31, 2012
ANSWER QUIZ QUESTIONS                    about the issues raised in the testimonies you heard.Friday, August 31, 2012
IF CORRECT, EARN AN ITEM     which can be used to unlock critical information about each the                              ...
THE MEDICAL RECORD           reveals that Boubacar was put in solitary confinement after                         sustaining...
ACCUMULATE ALL ITEMS        and the clues will begin to fill the missing details of the case in                            ...
UNRAVEL THE MYSTERY     then you can publish your article exposing the lack of standards                         in immigr...
IMPACT      • rendered    detention conditions & deaths in detention          accessible to over 86,000.      • used    as...
AMERICA                   2049       1st ARG on Facebook, 2011     “...parachutes us into an alternate      reality not to...
PRE-LAUNCH SEEDINGFriday, August 31, 2012
TRAILHEADFriday, August 31, 2012
BREADCRUMBSFriday, August 31, 2012
BREADCRUMBSFriday, August 31, 2012
A friendly reminder: It’s time for your annual                           SMRTTid check-up!                          BREADC...
COUNTDOWN CLOCKFriday, August 31, 2012
AGENT TRAININGFriday, August 31, 2012
LEVEL UNLOCKS WEEKLYFriday, August 31, 2012
AGENT TERMINALFriday, August 31, 2012
GROUND TEAM PROVIDES CLUESFriday, August 31, 2012
SOLVE PUZZLES TO ADVANCE                       DISTRICTSFriday, August 31, 2012
COLLECT CRYPTOGRAPHSFriday, August 31, 2012
MINIGAMES TO CRACK SAFEFriday, August 31, 2012
ALTERED HISTORIC ARTIFACTSFriday, August 31, 2012
FUTURE FABRICATED EMBEDDED             WITH CAPTCHASFriday, August 31, 2012
CHAT THREADS OF DWF                            COMMUNICATIONFriday, August 31, 2012
SEARCH ENGINE OF THE FUTUREFriday, August 31, 2012
WEEKLY NEWS UPDATES &                             REGIONAL INFOFriday, August 31, 2012
WEEKLY DAILY SHOW STYLE                    CURRICULAR EPISODESFriday, August 31, 2012
DISCUSSION FORUM FOR                          COLLECTIVE SLEUTHINGFriday, August 31, 2012
EVALUATION OF ATTITUDES AT KEY       DECISION POINTSFriday, August 31, 2012
LIVE EVENTS         with leading cultural        institutions each week  Jane Addams Hull House   LES Tenement Museum     ...
CELEB INVOLVEMENT                               generously donated their time                                 to put a fac...
IMPACT      • educated    over 25,000 during the first 12 week run about the          enduring struggle for civil and cultu...
GETTING THERE...Friday, August 31, 2012
KEY LEARNINGS      •   use emerging technology in unexpected (but familiar) ways      •   mainstream medium enables pervas...
BUT HOW CAN WE BETTER          BALANCE MESSAGE WITH         ENGAGEMENT TO INCREASE                IMPACT?Friday, August 31...
BY NOT MAKING                          “SERIOUS GAMES.”Friday, August 31, 2012
CHALLENGES      •   attaining the “threshold of enjoyability” required for deep learning to          take place (Wang, She...
EMERGING METHODOLOGYFriday, August 31, 2012
SOCIAL ISSUE                                                                           POP CULTURE                        ...
“If we want to change Culture through culture, then we must learn to                 speak to hearts and minds through the...
“The conscious and intelligent manipulation of the organized                 habits and opinions of the masses is an impor...
“In building our physical and social worlds, we build our minds               and our capacities of thought & reason...it ...
APPLIED TO NUI & OUI TOOLSFriday, August 31, 2012
INCREASED CONFLUENCE                    BTW PHYSICAL & VIRTUAL + HUMAN & MACHINEFriday, August 31, 2012
QUESTIONS...        1. do emerging technologies         carry the power to create          “whole new agent-world         ...
EXAMINATION AREAS      • brain             architecture & neural mechanisms      • sensory             motor system in the...
EMERGING FINDINGS      •   Kinesthesia enhances learning, reasoning & cognitive change. (Goldin-          Meadows)      • ...
CURRENT PROJECTSFriday, August 31, 2012
PLAY AS PROCESS    •   Humanizing target audience (understanding ecology of play)    •   Getting at core values (rational)...
BUILD CIVIL SOCIETY IN CUBAFriday, August 31, 2012
END HOMELESSNESS IN U.S.Friday, August 31, 2012
INCREASE SEC IN 3-7 YR OLDSFriday, August 31, 2012
GUIDING INGREDIENTS      •   Abstract message to quietly infuse values through play      •   Implement dynamic meaning to ...
THANKS FOR LISTENING...                               send questions to:                          heidi@futureperfectlab.c...
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“Moving Players Beyond Clicktavism” by Heidi J. Boisvert

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Heidi J. Boisvert speaks about “Moving Players Beyond Clicktavism” at the Serious Play Conference 2012
ABSTRACT:
Embodied and ambient technologies possess the ability to deeply encode us with unseen moral, social and political structures. This session will explore how game design can enhance cognitive and affective systems. By applying commercial media mechanics and persuasive narrative devices to "intelligent" user interfaces, informed by the conceptual frameworks of neuroscience, designers can better balance message with engagement and increase impact.

Through case studies of games drawn from a novel open design practice, including EEG and biometric assessment, this session will demonstrate how game-based experiences carry the potential to shape and powerfully transform not only individual attitudes and social behaviors, but also the underlying values that govern our society.

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“Moving Players Beyond Clicktavism” by Heidi J. Boisvert

  1. 1. GAME/WORLD: Moving Players Beyond Clicktavism Heidi J. BoisvertFriday, August 31, 2012
  2. 2. WHY GAMES?Friday, August 31, 2012
  3. 3. Friday, August 31, 2012
  4. 4. Friday, August 31, 2012
  5. 5. Friday, August 31, 2012
  6. 6. HOW THEN CAN GAMES CHALLENGE THE VERY IMAGES AND ACTIONS THEY PERPETUATE?Friday, August 31, 2012
  7. 7. “THE ONLY WAY TO DISMANTLE A MYTH IS TO RE-MYTHIFY IT...” ROLAND BARTHESFriday, August 31, 2012
  8. 8. Friday, August 31, 2012
  9. 9. “Ever since video games were invented, parents and teachers have been trying to make them boring...making games educational is like dumping Velveeta on broccoli.” Justin PetersFriday, August 31, 2012
  10. 10. CASE STUDIESFriday, August 31, 2012
  11. 11. ICED: I CAN END DEPORTATION 1st 3D Social Change Game, 2008Friday, August 31, 2012
  12. 12. PICK 1 OF 5 IMMIGRANT YOUTH they represent different immigrant statuses.Friday, August 31, 2012
  13. 13. LISTEN TO CHARACTER’S STORY based on authentic case studies.Friday, August 31, 2012
  14. 14. NAVIGATE CITY IN 1ST/3RD POV aerial map reveals trigger pointsFriday, August 31, 2012
  15. 15. ANSWER MYTH/FACT QUESTIONS about immigration policy & lawFriday, August 31, 2012
  16. 16. MAKE MORAL DECISIONS based on expansion of aggravated felony lawsFriday, August 31, 2012
  17. 17. CHOOSE WISELY... ...to avoid spawning immigration officers.Friday, August 31, 2012
  18. 18. OR WIND UP IN DETENTION often indefinitely with little recourse for getting out.Friday, August 31, 2012
  19. 19. SPEND TIME IN THE HOLE... and then pressured to sign a voluntary deportation order.Friday, August 31, 2012
  20. 20. AWAIT YOUR HEARING before an immigration judge whose hands are tied.Friday, August 31, 2012
  21. 21. HEAR YOUR OUTCOME 3 programmed randomly to mirror legal terrain.Friday, August 31, 2012
  22. 22. IMPACT • allowed over 230,000 to experience the devastating impact of unfair detention and deportation laws. • used by 250 groups in the U.S. to generate local support for fair immigration policy. • generated extensive media coverage (over 200 interviews): 68 TV stations, 27 newspapers, 295 radio broadcasts, 140 blogs & 76 internet news. • changed the frame “what about illegal don’t you understand” in mainstream media to “when you deny due process to one group of people you put all of our freedoms at risk.” • increased knowledge on subject by 84% and changed attitudes by 62%.Friday, August 31, 2012
  23. 23. HOMELAND GUANTANAMOS browser-based, flash doco-game, 2009Friday, August 31, 2012
  24. 24. YOU’RE A JOURNALIST get your first assignment.Friday, August 31, 2012
  25. 25. GO UNDERCOVER AS A GUARD find out what happened to Boubacar BahFriday, August 31, 2012
  26. 26. GUIDE HELPS YOU NAVIGATE the interactive map of the facility & introduces you to fellow detainees.Friday, August 31, 2012
  27. 27. WHEN YOU MEET CHARACTERS click on the icon & listen to their personal testimonials.Friday, August 31, 2012
  28. 28. DOCUMENTARY VIDEOS of their personal stories offer you clues.Friday, August 31, 2012
  29. 29. ANSWER QUIZ QUESTIONS about the issues raised in the testimonies you heard.Friday, August 31, 2012
  30. 30. IF CORRECT, EARN AN ITEM which can be used to unlock critical information about each the case.Friday, August 31, 2012
  31. 31. THE MEDICAL RECORD reveals that Boubacar was put in solitary confinement after sustaining a serious head injury.Friday, August 31, 2012
  32. 32. ACCUMULATE ALL ITEMS and the clues will begin to fill the missing details of the case in your notebook.Friday, August 31, 2012
  33. 33. UNRAVEL THE MYSTERY then you can publish your article exposing the lack of standards in immigrant detention.Friday, August 31, 2012
  34. 34. IMPACT • rendered detention conditions & deaths in detention accessible to over 86,000. • used as a mobilizing tool by 300 partner groups during a night of a thousand conversations. • helped institute national detention standards policy.Friday, August 31, 2012
  35. 35. AMERICA 2049 1st ARG on Facebook, 2011 “...parachutes us into an alternate reality not too far from our own, where we find America poised at a crossroads, and where we are asked to make critical decisions about how we truly want to define ourselves as a nation...”Friday, August 31, 2012
  36. 36. PRE-LAUNCH SEEDINGFriday, August 31, 2012
  37. 37. TRAILHEADFriday, August 31, 2012
  38. 38. BREADCRUMBSFriday, August 31, 2012
  39. 39. BREADCRUMBSFriday, August 31, 2012
  40. 40. A friendly reminder: It’s time for your annual SMRTTid check-up! BREADCRUMBSFriday, August 31, 2012
  41. 41. COUNTDOWN CLOCKFriday, August 31, 2012
  42. 42. AGENT TRAININGFriday, August 31, 2012
  43. 43. LEVEL UNLOCKS WEEKLYFriday, August 31, 2012
  44. 44. AGENT TERMINALFriday, August 31, 2012
  45. 45. GROUND TEAM PROVIDES CLUESFriday, August 31, 2012
  46. 46. SOLVE PUZZLES TO ADVANCE DISTRICTSFriday, August 31, 2012
  47. 47. COLLECT CRYPTOGRAPHSFriday, August 31, 2012
  48. 48. MINIGAMES TO CRACK SAFEFriday, August 31, 2012
  49. 49. ALTERED HISTORIC ARTIFACTSFriday, August 31, 2012
  50. 50. FUTURE FABRICATED EMBEDDED WITH CAPTCHASFriday, August 31, 2012
  51. 51. CHAT THREADS OF DWF COMMUNICATIONFriday, August 31, 2012
  52. 52. SEARCH ENGINE OF THE FUTUREFriday, August 31, 2012
  53. 53. WEEKLY NEWS UPDATES & REGIONAL INFOFriday, August 31, 2012
  54. 54. WEEKLY DAILY SHOW STYLE CURRICULAR EPISODESFriday, August 31, 2012
  55. 55. DISCUSSION FORUM FOR COLLECTIVE SLEUTHINGFriday, August 31, 2012
  56. 56. EVALUATION OF ATTITUDES AT KEY DECISION POINTSFriday, August 31, 2012
  57. 57. LIVE EVENTS with leading cultural institutions each week Jane Addams Hull House LES Tenement Museum Angel IslandBirmingham Civil Rts Institute Bosque Redondo Levine Museum Skirball Cultural Ctr. Arab American Museum Ellis IslandFriday, August 31, 2012
  58. 58. CELEB INVOLVEMENT generously donated their time to put a face on the issuesFriday, August 31, 2012
  59. 59. IMPACT • educated over 25,000 during the first 12 week run about the enduring struggle for civil and cultural pluralism & engaged players to participate in a future struggle for human rights. • 86% of players indicated at least some willingness to become active on an issue they encountered in the game. • 25% reported they had spent time reconsidering their views on the issue in real life. • generated mainstream press coverage from 120 outlets.Friday, August 31, 2012
  60. 60. GETTING THERE...Friday, August 31, 2012
  61. 61. KEY LEARNINGS • use emerging technology in unexpected (but familiar) ways • mainstream medium enables pervasive integration into daily lives & reaches large numbers • high production values, slick & commercial makes a difference • compelling narrative drives game play & engagement • fun & challenging game play motivates continued exploration • social collaborative problem-solving & awareness-raising • expand virtual into physical activation around issuesFriday, August 31, 2012
  62. 62. BUT HOW CAN WE BETTER BALANCE MESSAGE WITH ENGAGEMENT TO INCREASE IMPACT?Friday, August 31, 2012
  63. 63. BY NOT MAKING “SERIOUS GAMES.”Friday, August 31, 2012
  64. 64. CHALLENGES • attaining the “threshold of enjoyability” required for deep learning to take place (Wang, Shen & Ritterfeld). • combatting the “ecology of interruption” which erodes knowledge schemas, and emotion-feeling cycles (Carr, Turkle et al) • designing and employing more rigorous scientific research to measure impact. (Graesser, Chipman, Leeming & Biedenbach & Ennemoser). • transforming clicktavism into activism; bridging digital with physical engagement. • instigating long-term sustainable change through repeat exposure (aka healthy addiction).Friday, August 31, 2012
  65. 65. EMERGING METHODOLOGYFriday, August 31, 2012
  66. 66. SOCIAL ISSUE POP CULTURE WITH A PURPOSE! INTERACTIVE MEDIA TOOLS PLAY MESSAGING + SOCIAL ENGINEERING QUALITY PRODUCTION + STYLEFriday, August 31, 2012
  67. 67. “If we want to change Culture through culture, then we must learn to speak to hearts and minds through the semiotic systems--the cognitive and affective cues--employed by the commercial industry to construct the alternative realities into which the masses are escaping, not simply appropriate basic mechanics.”Friday, August 31, 2012
  68. 68. “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society...those who man manipulate this unseen mechanism of society constitute an invisible government...”Friday, August 31, 2012
  69. 69. “In building our physical and social worlds, we build our minds and our capacities of thought & reason...it is the brain’s great plasticity and thirst for cheap outsourced labor that drives the distributed engines of socio-technological adaptation and change.”Friday, August 31, 2012
  70. 70. APPLIED TO NUI & OUI TOOLSFriday, August 31, 2012
  71. 71. INCREASED CONFLUENCE BTW PHYSICAL & VIRTUAL + HUMAN & MACHINEFriday, August 31, 2012
  72. 72. QUESTIONS... 1. do emerging technologies carry the power to create “whole new agent-world circuits” in the brain (and body)? 11. if so, in what ways can we speculate they transform us into “profoundly embodied agents”? III. how can i harness these technological affordances & cognitive theories into socially conscious game design?Friday, August 31, 2012
  73. 73. EXAMINATION AREAS • brain architecture & neural mechanisms • sensory motor system in the body • scaffolding onto the environment • affect & emotions as feedback loopsFriday, August 31, 2012
  74. 74. EMERGING FINDINGS • Kinesthesia enhances learning, reasoning & cognitive change. (Goldin- Meadows) • Virtual worlds serve as cognitive niche construction; more embodied, more we offload. (Laland) • Repeated simulation changes perceptually guided behavioral patterns via neural remapping. (Barsalou) • Social collaborative learning generates “higher achievement outcomes, better retention, improved motivation, high level reasoning & better social skills.”(Johnson & Johnson) • “Novelty effect” induces rapid orienting response patterns, which stimulates limbic system, cueing brain for reward. (Birchfield et al)Friday, August 31, 2012
  75. 75. CURRENT PROJECTSFriday, August 31, 2012
  76. 76. PLAY AS PROCESS • Humanizing target audience (understanding ecology of play) • Getting at core values (rational) • Cracking the “culture code” (emotional) • Unearthing systems thinking (visualization) • Designing a board game (creative application) • Play-testing each teams games (iterative co-design)Friday, August 31, 2012
  77. 77. BUILD CIVIL SOCIETY IN CUBAFriday, August 31, 2012
  78. 78. END HOMELESSNESS IN U.S.Friday, August 31, 2012
  79. 79. INCREASE SEC IN 3-7 YR OLDSFriday, August 31, 2012
  80. 80. GUIDING INGREDIENTS • Abstract message to quietly infuse values through play • Implement dynamic meaning to allow story to grow organically out of gameplay • Encourage subjectivity and embodiment to increase authentic affective atunement • Induce healthy dependence to ensure repeat exposure to social message • Understand the multiplicity of social contexts and types of engagement of target audience • Integrate opportunity for social connection and emergent play (not false free will) • Enhance super-boost fun factors by increasing complexity/diversity of game play and audio/visual presentation • Shift focus from content and knowledge transfer to a social ecology of participationFriday, August 31, 2012
  81. 81. THANKS FOR LISTENING... send questions to: heidi@futureperfectlab.com follow me on twitter: @hjboisvertFriday, August 31, 2012
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