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" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012
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" Optimizing Motivation, Learning and Behavior Change in your Serious Game" By Scott Rigby - Serious Play Conference 2012

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Scott Rigby speaks about "Optimizing Motivation, Learning and Behavior Change in your Serious Game" at the 2012 Serious Play Conference …

Scott Rigby speaks about "Optimizing Motivation, Learning and Behavior Change in your Serious Game" at the 2012 Serious Play Conference

ABSTRACT:

The goal of serious games is not the game itself. The game mechanics are but a tactic to the true goals of creating a deeper sustained engagement with users that results in deeper learning, greater behavior change, and sustained value. As such, the real key to understanding how to strategize, design, and deploy serious games in domains such as health, education, and training lies in understanding the basic psychological needs of users, designing experiences that facilitate these needs to intrinsically deepen motivation and achieve the desired goals.

This session will review a highly validated applied model of motivation - the "Player Experience of Need Satisfaction" - that is based in 30 years of behavioral science research using a leading theory of motivation (Self-Determination Theory). Examples of practical application in education, health care, and other domains will be given throughout the talk to provide the audience with clear, practical takeaways.

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Transcript

  1. Scott Rigby, Ph.D. Immersyve, Inc.www.immersyve.com
  2. Integrating Media and Empiricism
  3. Health Care Education•Deeper and Broader Reach •Chalk vs. iPads•Lifestyle/Preventative Health •Effective Learning•Greater Adherence •Global Competition Training •Greater Engagement •Deeper Processing •Greater Productivity/Expertise
  4. We need to motivate and sustain engagement in aworld of increasing choice and volition
  5. Core Model: Basic Psychological Needs
  6. The satisfaction of these needs leads to more value and positive outcomes Autonomy • Sustained Engagement Competence • Value • Deeper Learning • Vitality/Energy Relatednes s
  7. Facilitating these needs is associatedwith…Sustained health (physical and mental)Increased CreativityGreater VitalityDeeper information processing (learning and training)Greater satisfaction at work and in relationshipsAnd…
  8. “Player Experience of Need Satisfaction” (PENS)
  9. Gamification: Need Satisfaction vs. “Fun” Study Example: 800+ playersPENS predicts sustained engagement over nine months. “Fun” does not Multiple Regression Analysis ** means that statistically there is a greater than 99%This also supports the idea that chance PENS is predicting these outcomes Need satisfaction (PENS) is explaining fun at a deeper level
  10. CUMULATIVECompetence SUSTAINED competence Feedback feedback GRANULAR Competence Feedback
  11. This is meaningful because it is opening up newopportunities anda sense of power and ability
  12. Tank Healer
  13. Nice shot Bob I’ve got your back…
  14. Motivation is a continuum Extrinsic Intrinsic Motivation Motivation External Introjected Identified Integrated-Control with -Guilt/Shame -Self truly -Goals are • Inherentrewards & -Self-pressure endorses & integrated Satisfactionpunishments -Ego-involvement values goal • Autotelic-Compliance
  15. You’ve Just Won the “I’ve Won ALot of Badges” Badge!
  16. The Undermining Effect:Deactivation of Bilateral Striatum as a Function of Rewards in Subsequent Performance Control Group Reward Group
  17. The Undermining Effect:Deactivation of Bilateral Striatum as a Function of Rewards in Subsequent Performance Control Group Reward Group
  18. Why the “Biggest Loser” model is the Biggest Loser Extrinsic rewards have a strong negative impact on sustained healthy change as well as satisfaction
  19. KillPuppy
  20. Intrinsic vs. Extrinsic Incentives Intrinsic Motivation is a stronger predictor of sustained engagement
  21. Motivational Metrics in Interactive Entertainment:“Player Experience of Need Satisfaction” (PENS) Metric Example Target Questions Competence • Is the player satisfied with the level of challenge in the game? • Do they feel they have the opportunity to stretch themselves, but also to express their mastery (e.g. dominate)? Autonomy • Does the player feel a sense of volition during play? Do they perceive choice and opportunity in what to do and how to do it? (“Opportunities for Action”) • Does the player feel “volitional engagement” in the game’s story and path of action? Relatedness • Does the player feel like NPC characters care about them/that they “matter”? • Do multiplayer mechanics and design structures encourage support and meaningful collaboration in coop play? • Do competitive mechanics maximize informational feedback for all players (even after a loss), and minimize shame? Control Mastery • Does the player feel a sense of mastery of the controls, such that they can easily translate their intentions into action, easily and intuitively?
  22. Feature and Trade-off Analysis Sustainede.g. Features/Content PENS Analysis Enjoyment PENS testing assists with trade-off analysesGame Mechanic 1Game Mechanic 2 - -Game Mechanic 3 -Game Mechanic 4 - -Game Mechanic 5 - -Game Mechanic 6 Comp. Aut. Rel. Assists in understanding why customers are enjoying/not enjoying features and content
  23. Facilitating Need Satisfaction Extrinsic Intrinsic Motivation Motivation External Introjected Identified Integrated-Control with -Guilt/Shame -Self truly -Goals are • Inherentrewards & -Self-pressure endorses & integrated Satisfactionpunishments -Ego-involvement values goal • Autotelic-Compliance
  24. Relations between Autonomous Motivation and Academic Goals, Values, & Learning StrategiesSubscales External Introjected Identified IntrinsicGoal Orientation Learning Orientation .15** .37*** .58*** .62*** * Work-Avoidance Orientation .19*** -.02 -.37*** -.42***Valuing of outcomes -.02 .24*** .49*** .58***Learning Strategies Deep Process -.04 .27*** .54*** .56*** Surface Process .38*** .40*** .16** .13*Note. * p < .05, ** p < .01, *** p < .001; Yamauchi & Tanaka (1998)
  25. Correlations of motivational constructsand Total Moderate-Intensity Exerciseper ACSM/AHA guidelinesExternal -.18RegulationIntrojected .22RegulationIdentified .45***RegulationIntrinsic .34*MotivationControlled .05MotivationAutonomous .42**Motivation
  26. Persistence as a Function of Coaching Climateand Motivation Intrinsic .44 Motivation Autonomy .48 Support .54 .43 Identified .28 Regulation -.41 .25 .35 -.38 Introjected Persistence Persistence Regulation 10 mo. 22 mo. .21 -.28 .34 External Regulation Control -.67 -78 -.87 .28 Amotivation
  27. Motivational Behavioral
  28. Does X
  29. Why? X is awesome! I did X because I should… X is dull, but will get me Y…
  30. Behavioral Motivational
  31. Other Resources Presentations and Papers:www.immersyve.com/downloads Latest Book: “Glued to Games” Scott Rigby scott@immersyve.com www.immersyve.com Twitter: @csrigby
  32. Useful Links:www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.comContact:sbohle@seriousgamesassociation.com

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