In this session, Ms. Goodstein will present a case study of the Ad Council’s tooth brushing app/game Toothsavers, which launched this past January (http://2min2x.org/toothsavers/). The game is part of the Ad Council’s Children’s Oral Health campaign which targets parents of young children with the goal of getting kids to brush twice a day for two minutes. The case study will cover:
- Considerations for non-profits or social good campaigns when considering app development including cost to build, marketing and evaluation
- Best practices in designing an app for young children (and their parents)
- Lessons learned from our experience – what’s working and what’s not
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