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Native Advertising

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Native Advertising by Serhan Eroglu

Native Advertising by Serhan Eroglu

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  • 1. Native Advertising SERHAN EROGLU
  • 2. Agenda  Native Advertising  Why Native Ads?  Forms of Native Ads  Tourist Ad  Resident Ad  Citizen Ad  Real Native Ad  Where are Native Ads?
  • 3. Native Adversiting  A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. (sharethrough.com)
  • 4. Why Native Ads?
  • 5. Why Native Ads?
  • 6. Why Native Ads?
  • 7. Forms of Native Ads
  • 8. The Tourist Ad  Video, imagery, and text used together  Big Banners!  Useful content  Polls can be added
  • 9. The Resident Ad  Integration with the website content begins  Mostly placed buttom of the articles  Outbrain and CNN.com incorporation is a great example
  • 10. The Citizen Ad  Embed adds in the flow of the content  Look likes part of the website content  Becomes the part of the real content
  • 11. The Real Native Ad  Identified as sponsored  Look likes part of the content (similar to citizen ad)  Can be commented, liked and shared
  • 12. Where are Native Ads?  Promoted feeds, posts, stories (Facebook, Twitter, etc.)  Search engines (Google, Yahoo, etc.)  Content Recommendation widgets (Outbrain, Taboola, etc.)  Promoted listings (Foursquare, Amazon, etc.)  Promoted playlists, videos, images (Spotify, Youtube, Pinterest, etc.)  and spreading...
  • 13. Thank you...

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