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Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
Social Media and Local SEO
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Social Media and Local SEO

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How to use Social Media as a SEO technique for improving the Local Rankings - seoconference.ru 2012 Kazan / Russia

How to use Social Media as a SEO technique for improving the Local Rankings - seoconference.ru 2012 Kazan / Russia

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  • 1. Using Social Media forImproving Local Ranking Results Sergiu Draganus CEO KeywordSearchRankings.com
  • 2. What are the Local Rankings?• Google Venice Update and the impact in the SearchEngineResultPages
  • 3. Why Local is Important?• more than 24% of the Google searches are different based on the search locationWhat does this mean?- small business ( opportunity )- national business (selfmonitoring local online presence )- international corporation ( brand awareness )
  • 4. Small Business - Opportunitykeyword: pizzagoogle.ro
  • 5. National Business - monitoringCheck your site’s SERPs position on different cities
  • 6. International corporationCheck brand awareness – Global View
  • 7. Keywords - types• explicit keywords: pizza London, hotel Milanokeyword + location• implicit keywords: pizza delivery, hotel, BMWkeyword only
  • 8. Explicit keywords rankingskeyword: pizza Londongoogle.co.uk
  • 9. Implicit Keywordskeyword: pizzagoogle.co.uk
  • 10. How to build the right Local SEO Strategy?-Identify Keywords on your niche market-Check each keyword’s type-Check keyword competition level-Build individual strategies for each keyword type
  • 11. Local Rankings SEO factors- Physical Address in City of Search / Google Places - presence- Domain Authority of Website- City name in Places Landing Page Title- Quantity of Native Google Places Reviews- Full Address and Local Phone Number on the Contact Page- Quantity of Third-Party Traditional Reviews- Velocity of Native Google Places Reviews- Reviews from Good Authority Social Media Accounts- GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube, Pinterest ) source: http://www.davidmihm.com/local-search-ranking-factors.shtml
  • 12. Using Social Media for improvingLocal Ranking ResultsSocial Media advantage is to offer easy access to:•local communities•local reviews•local directories•virality through local communities
  • 13. Using Social Media for improvingLocal Ranking ResultsSocial Media drives traffic and improves SEO:-direct: likes, +1es, shares, updates, tweets-indirect: by improving SERP rankings
  • 14. Using Social Media for improvingLocal Ranking ResultsSocial Media URLs rank higher because of the domainauthority level.
  • 15. Using Social Media for improvingLocal Ranking ResultsHow to increase site authority via Social Media:-do follow SM links – Google+ allows it-social bookmarking-citations on local communities-review articles on local blogs-blogrolls or recommendation backlinks-user behavior
  • 16. Monitoring Local SEO RankingsSearch queries attributes:-depersonalized ( cookies deleted )-exact location match ( user’s geolocation )-Google engine TLD or ccTLD-search language-device type-real-time reports generation
  • 17. KeywordSearchRankings.comBulk Live Local Customizable SERP Ranking Reports buildingplatform on more than 150 countries and 2500+ cities (multi-language character set )
  • 18. Local SEO advice• - the SEO via Social Media - must be a continuous process - never delete local contact presence, pages, etc• - Social Media should be done by someone inside the company or with a good understanding and with a high commitment level• - reviews, links, shares, updates velocity can have peeks but must be continuous and the average shall easily grow• - monitor and continuously improve your SEO strategy according to other related factors
  • 19. Thank YouSergiu DraganusCEO & cofounderKeyword Search Rankingstwitter: @sergiulianowww.KeySR.com

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