Stream:20 Consultancy
- an introduction
Stream:20 Core Service Groupings
Digital Sales
Planning
Digital
Organisation
Digital Sales
Toolkit
Digital Sales
Delivery
...
Stream:20 Core Service Groupings
Process & Task List
Management
Training
Resource & KPI
Alignment Analysis
Digital Busines...
Who we work with
Retail Finance
Gaming
Telecoms
Travel Entertainment
Publishing
Technology
Utilities
In Practice
Hands on approach and regular communication with all project stakeholders
Stream:20
Consultant
Stream:20
Direc...
Digital Sales Delivery
Email
Affiliates
PPC
Social
SEO
Display
Channel Client Success story
Rationalised all of BSkyB’s em...
Digital Sales Planning
Strategy
Review
Offer
Management
Channel Client Success story
Multichannel review, strategy
develop...
Digital Sales Toolkit
Audit &
Rightfit
Management
Implement
Management
RFI/RFP
Management
Dashboards
Dashboards
Dashboards...
Digital Organisation
KPI
Ownership &
Alignment
Structure
Shift
Process
Management
Resource
Analysis
Task List
Management
C...
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Stream:20 Digital Consulting - Intro and overview

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Overview of the Stream:20 consulting service offering - which is about pushing up digital KPIs - through digital planning, digital delivery, marketing technology and organisational change

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Stream:20 Digital Consulting - Intro and overview

  1. 1. Stream:20 Consultancy - an introduction
  2. 2. Stream:20 Core Service Groupings Digital Sales Planning Digital Organisation Digital Sales Toolkit Digital Sales Delivery Optimising your business structure and skillsets for digital success Ensuring the correct toolkits are implemented for success Providing innovative strategic support and analysis to drive your digital sales function Driving incremental revenue across Desktop/ Mobile/Tablet The Performance-Driven Digital Marketing Consultancy We push up KPIs by rolling out good practice & best practice London Munich San Francisco
  3. 3. Stream:20 Core Service Groupings Process & Task List Management Training Resource & KPI Alignment Analysis Digital Business Transformation Management Implementation Management RFI & RFP Management Audit & Right fit Management Performance Reporting Campaign Analysis Attribution, Conversion, Offer & Forecasting Management Segmentation & Data Management Digital Strategy Review Digital Channel Optimisation & Management eCommerce Excellence Email PPC SEOSocial Affiliates Display Conversion App Strategy UX Analytics Selfcare/ Call Deflection Digital Sales Planning Digital Organisation Digital Sales Toolkit Digital Sales Delivery Optimising your business structure and skillsets for digital success Ensuring the correct toolkits are implemented for success Providing innovative strategic support and analysis to drive your digital sales function Driving incremental revenue across Desktop/ Mobile/Tablet
  4. 4. Who we work with Retail Finance Gaming Telecoms Travel Entertainment Publishing Technology Utilities
  5. 5. In Practice Hands on approach and regular communication with all project stakeholders Stream:20 Consultant Stream:20 Director Stream:20 Consultative Network Search Marketing Affiliate Marketing Online Partnershi ps Online Media Email Marketing Social Media Conversio n Marketing Online Channel Mgmt Offline Integration Client Key Stakeholders • Sponsors • Channel mgrs • Creative teams • Development teams Agency Key Stakeholders • Account mgmt • Channel executives Director oversight and support from specialists covering each channel
  6. 6. Digital Sales Delivery Email Affiliates PPC Social SEO Display Channel Client Success story Rationalised all of BSkyB’s email marketing operations around business goals and best practice management. Generated 20% uplift in CTR across key communication vehicles. Undertook interim management of the PPC channel – drove up volume by 40% and reduced costs by 10% Interim management of Amazon.co.uk’s affiliate program (Deals and Offers segment) over the Christmas peak period. Results exceeded forecasts by 30% Rationalised Experian display buying operation – renegotiated display media partnership deals and set out strategy for improving sales. 20% uplift in sales, 50% cost reduction EMEA wide social launch of the Safesync product. Included strategy development, training and implementation Digital Sales Delivery Driving incremental revenue across Desktop/ Mobile/Tablet Interim management of SEO channel – working with delivery agency to execute agreed strategy with the client
  7. 7. Digital Sales Planning Strategy Review Offer Management Channel Client Success story Multichannel review, strategy development and implementation plans for two key regions Detailed offer analysis, producing a prediction model for which offers drive incremental volume. Digital Sales Planning Providing innovative strategic support and analysis to drive your digital sales function Multi- Channel Planning Cross-channel planning to produce optimal media mix to deliver stretch targets Segmentation Initiated and implemented a segmentation program from inception to rollout in day to day marketing operations Multichannel planning & modelling Mentoring on client side decision making and action Multi- Channel Reviews Reviewing performance across digital channels to identify growth and channel integration opportunities
  8. 8. Digital Sales Toolkit Audit & Rightfit Management Implement Management RFI/RFP Management Dashboards Dashboards Dashboards Channel Client Success story Reviewed worldwide Email Marketing operations resulting in supplier efficiency savings of 90%. Rolled out new Email Service Provider to 4 continents. Sky Germany: Development of requirements and management of RFI for Analytics and Email Service Providers. Cost reductions and improved capabilities achieved Enterprise rollout of an Email Service Provider for BSkyB. Up-skilled & implemented email management processes across 12 departments. Implemented new KPIs that were more accurate predictors of overall performance. Provided accurate target tracking and forecasting capabilities Long history developing dashboards for Sky within multiple markets. Detailed work linking data sources and producing mission critical dashboards Developed a weekly dashboard pulling in data from multiple sources. Ensured KPIs reflected through to sales Digital Sales Toolkit Ensuring the correct toolkits are implemented for success
  9. 9. Digital Organisation KPI Ownership & Alignment Structure Shift Process Management Resource Analysis Task List Management Channel Client Success story Assessed KPI responsibility. Rationalised how numbers were assessed and implemented a digital sales culture of accountability and performance. Undertook an automation project for email deployment based on key trigger points and repetitive campaign development Assisted in the reorganisation of eCRM responsibilities within Sky Germany. Implemented a structure for success and road mapped headcount growth Assessed eCRM capabilities within BSkyB and recommended new approaches to resourcing eCRM and changes to the governance of marketing activity Roadmap for channel improvement within the organisation. Expansion of roles and responsibilities in light of forecasted performance improvements. Digital Organisation Optimising your business structure and skillsets for digital success Skills Assessment Assessment of team skills relative to business requirements and promotional plan. Training and development plan focussed around outcomes
  10. 10. Thank you

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