Welcome and enjoy the guided tour ofThe power of Storytelling
The power of                                                                                  Storytelling                ...
The power of                                                                        Storytelling                          ...
The power of                                                          Storytelling                   Welcome and enjoy the...
1      Publishing DTP                                                        Print/Web                                    ...
2       Shop@catalogues                                                                                    The power of   ...
3       Digital DM-BOX                                                    & P.O.S.                                        ...
4       Digital Signage -                                                      Instore & Outdoor                          ...
5        Banners &                                                         Websites                                       ...
The power ofStorytelling   Examples of               Storytelling
The power of  StorytellingBranding byevents
The power of StorytellingDesignBrandingActivation
The power ofStorytellingDesignStand Brusselcarshow
The power ofStorytellingDesignP.O.S.flagship store
The power ofStorytellingDesignP.O.S.
The power of   StorytellingLogo+Facing+Brandingstrategy    DesignPackaging+    P.O.S.Display+Retail strategy
The power of   StorytellingWebsite+Logo+e-Shop+Facing+bannering+Brandinge-mailing+strategy    DesignNational radioPackagin...
The power of                                                                     Storytelling           Welcome and enjoy ...
Aubergine             Digital Marketing Group             Office Belgium –             InsideB&P             Mevr. Courtman...
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The Power of Storytelling

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The Power of Storytelling

  1. 1. Welcome and enjoy the guided tour ofThe power of Storytelling
  2. 2. The power of Storytelling Welcome and enjoy the guided tour ofThe new Consumer2.0 is in your store, to touch and feel a product. Mobile phones allowconsumers to make a purchase anywhere, and that takes out the middle step of going home andordering online. Retailers can greatly improve customer service and turn their stores into powerfulassets that pure e-commerce retailers can!t match.Consumer 2.0
  3. 3. The power of Storytelling Welcome and enjoy the guided tour ofHow does it work?Explain your message andLISTENExplain how your audience LISTENcan be part of a story. -PERSONAL ENGAGEMENTExplain how your audiencecan take action.INSPIRE ACTION INSPIRE PERSONAL ACTION ENGAGEMENT
  4. 4. The power of Storytelling Welcome and enjoy the guided tour ofAubergine can help you to get the message out in a simple cost-effective way by finding the right medium.
  5. 5. 1 Publishing DTP Print/Web Welcome and enjoy the guided tour of The power of StorytellingA Brand Marketing team for large brands… young and creative with a wealth of experience instrong national retail campaigns. The continuous search for innovative communicationmethods and the accelerated Marketing & Publishing techniques used in the design ofnational and retail campaigns make this team a no-nonsense agency. Aubergine also has awealth of experience in publishing content for large corporations both in digital and printformat. A full creative studio with the latest multimedia software is deployed via INSIDE B&Pfor the creation of the different communication settings. Content is as important as yourcorporate information tools and provides “stopping moments”.The “instant sellers” incite an immediate purchase impulse and increase your turnover bymore than 20%! We ensure the maximisation of your content.
  6. 6. 2 Shop@catalogues The power of StorytellingPIMS* is a precursor in the development of publishing programmes. A splendidfull-colour 200-page travel catalogue or a product catalogue containing 12,000products… in every case, the publication is developed in all simplicity, page bypage. The total interactivity between the client, the designers and the keyaccounts leads to the result being delivered in double quick time. Ready forprint! Not to mention the time saved and in particular the financial gain in termsof pre-print costs. Being able to work with this particular type of publishingtechnology is a major asset when you frequently manage large-scalecampaigns with a wide range of products!
  7. 7. 3 Digital DM-BOX & P.O.S. The power of StorytellingThere are no creative limits.Combining the best of both worlds; creativity and technology, audio and videoand incorporating digital methods directly into your line of communications -representing a powerful asset for your marketing/promotional mix. As anymarketing department worthy of the name, looking for new ideas, the DigitalMail Box, Business Cards or Digital P.O.S. are innovative solutions and aretechnically perfect.
  8. 8. 4 Digital Signage - Instore & Outdoor The power of StorytellingIt is a dramatic shift in new business communications. Digital Signage,sometimes called in-store TV or digital Display Networks, is vitally important tobrands when defining their relationships with retailers and markets.It!s all in the branding! Branding aims to create revenues that are sustainablewith positioning for greater growth while keeping costs under control. Not onlycan dominant brands remain in that position, but any advertising in thebrand!s category supports the brand leader.This new medium comes as a significant bonus and provides an opportunityfor brand management because it is “outside the box”. It changes processes,improves the display location and reduces the entry level for investment inconsumer branding and sales activation spending!
  9. 9. 5 Banners & Websites The power of StorytellingAllow us to help you open new doors and expand your business. We are here to develop smart Internet marketing strategies that work,design a custom website design that suits you, and thereby provide a strong advertising tool which will help you achieve your business,corporate and individual objectives. You are not just building a website. It all seems easy, but you need to have substantial marketingacumen in order to create a well-functioning information source. Consumers want transparent, efficient and complete information sothat they can inform, compare, and buy. We have a 3-step approach to this:1/ Analysis: Which customer groups do we wish to communicate with?2/ How can you visualize your tone of voice? Design is of paramount importance.3/ What programmes raise your behind this complex matter.IF these three steps are not evaluated professionally, your website will not work and your customers will not be satisfied.
  10. 10. The power ofStorytelling Examples of Storytelling
  11. 11. The power of StorytellingBranding byevents
  12. 12. The power of StorytellingDesignBrandingActivation
  13. 13. The power ofStorytellingDesignStand Brusselcarshow
  14. 14. The power ofStorytellingDesignP.O.S.flagship store
  15. 15. The power ofStorytellingDesignP.O.S.
  16. 16. The power of StorytellingLogo+Facing+Brandingstrategy DesignPackaging+ P.O.S.Display+Retail strategy
  17. 17. The power of StorytellingWebsite+Logo+e-Shop+Facing+bannering+Brandinge-mailing+strategy DesignNational radioPackaging+ P.O.S.campaign+Display+New &strategyRetail socialmedia
  18. 18. The power of Storytelling Welcome and enjoy the guided tour of Experience We deliberately opt for a small structure and manageable projects.About us This means we!re on top of things at all times, and enables you to make the most of our expertise.
  19. 19. Aubergine Digital Marketing Group Office Belgium – InsideB&P Mevr. Courtmansstraat 41 2600 Berchem Tel. : +32(0)3 239 53 88 Office France 19 Av. G ambetta, F 94160Thank Mandé - Paris " "You for info@auberginedme.com www.auberginedme.comyour Follow us onattention. facebook, twitter & linkedin.
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