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Jumpstart Your
Social Media Buzz

  Wendy Dahl – Dahl Wedding Company
Allison Howell – The Innovations Company
        Pre...
Why use Social Media?
 • An easy way to establish
   relationships with others
 • You stay on top of industry trends
 • Se...
Go for the Top 4!

  • Twitter
  • Blogs
  • Linked-In
  • Facebook
Twitter
• Free social messaging utility for staying
  connected in real-time.
• Answer the simple question of, “What are y...
Top 5 Reasons to use Twitter
• Drive traffic to your
  website and blog
• Networking
• Conduct Research
• Generate immedia...
Setting up Twitter
• Visit www.Twitter.com and register for an
  account.
• Update your profile and settings to link to
  ...
Twitter Tools
• Hootsuite or                   • TopTweet: Shows
  TweetLater: Schedule             Twitter’s top profiles...
Blogs
• Free online journal where you can write
  about anything
• Typical blogs contain text, photos, videos and
  links ...
Top 5 Reasons to Blog
           • To establish yourself
             as an expert
           • To build your brand
      ...
Setting up a Blog
• Decide which blog service you want to use
  (Wordpress, Blogger, Typepad)
• Update your profile and ad...
Blog Tools
• Technorati: Search           • Delicious: Social Media
  engine and popularity          Bookmarking Service
 ...
LinkedIn
• Social network for professionals
• Uses resume and past business experience to tell
  others who you are
• Allo...
Top 5 Reasons to use LinkedIn
               • Demonstrate your experience
                 in the industry to prospective...
Setting up LinkedIn
• Join at LinkedIn.com
• Update your profile, picture, past
  positions, and add widgets
• Import your...
LinkedIn Tools
• Job Posting: Post a job position, find a job
• Questions & Answers: Ask a question of your network and
  ...
Facebook
•   Social utility that connects people
•   Largest networking site
•   Several different levels of privacy
•   W...
Top 5 Reasons to use Facebook
               • Meet your peers.
               • Find business
                 contacts. ...
Setting up Facebook
• Join at Facebook.com
• Update your profile, picture, past
  positions, and add applications
• Import...
Facebook Tools
• Over 54,000 applications you can add to your
  profile
• Make a Fan Page/ become a fan
• Friends Organize...
Be a Pro at Web 2.0
• Be first - Find a gap and fill it
• Staying power - Stick with your blog
• Show off your best stuff ...
Questions?



Thank you from Wendy and Allison
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Social Networking - Ises Presentation

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Presentation given at ISE-OCC on Social Networking by Wendy Dahl and Allison Howell

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Transcript of "Social Networking - Ises Presentation"

  1. 1. Jumpstart Your Social Media Buzz Wendy Dahl – Dahl Wedding Company Allison Howell – The Innovations Company Prepared for ISES-Orange County, CA June 11, 2009
  2. 2. Why use Social Media? • An easy way to establish relationships with others • You stay on top of industry trends • Sets you apart as an expert if you are focused • Builds a “fan” base
  3. 3. Go for the Top 4! • Twitter • Blogs • Linked-In • Facebook
  4. 4. Twitter • Free social messaging utility for staying connected in real-time. • Answer the simple question of, “What are you doing?” • 140 characters or less • Least restrictive interface of the top 4 Social Media Networks
  5. 5. Top 5 Reasons to use Twitter • Drive traffic to your website and blog • Networking • Conduct Research • Generate immediate buzz/ Creates a fan base • Shared information
  6. 6. Setting up Twitter • Visit www.Twitter.com and register for an account. • Update your profile and settings to link to your blog or website (THIS IS KEY) • Set up your cell phone to be able to Tweet when away from the computer
  7. 7. Twitter Tools • Hootsuite or • TopTweet: Shows TweetLater: Schedule Twitter’s top profiles. Find future tweets key influencers • HelloTxt or Splitweet: • Tweetmeme: Shows One click updates all social important topics and who is networking sites discusssing them • LinkBunch: Allows you to • TweetDeck or Twhirl: put several links into one Allows you to work with tweet both Twitter & Facebook • TweetBeep: Twitter alerts • Twittai: Cell phone • TwitsLikeMe: Find people application to Tweet from with the same common your phone interest as you
  8. 8. Blogs • Free online journal where you can write about anything • Typical blogs contain text, photos, videos and links to other blogs • Content is written by the blog author, a guest poster or “borrowed” from another blog • Comments can be made to blog posts and blogs can be followed
  9. 9. Top 5 Reasons to Blog • To establish yourself as an expert • To build your brand • To reach people all over the world • Archival Marketing • To stay active or knowledgeable in a field or topic
  10. 10. Setting up a Blog • Decide which blog service you want to use (Wordpress, Blogger, Typepad) • Update your profile and add widgets • Link it to your website and other social media sites • Post frequently and regularly • Comment frequently
  11. 11. Blog Tools • Technorati: Search • Delicious: Social Media engine and popularity Bookmarking Service index for blogs • Podcast: Digital audio • Feedburner/RSS or video files that are on Feed: Web feeds allow demand. people to follow your blog • BloggerLinkUp: Write • Bloglines: Allows you to or request guest bloggers keep up with your for your blog favorite blogs or • Wordpress Twitter newsfeeds Plugin: Tweets are • Digg: A place to discover posted in your blog and share information on the net
  12. 12. LinkedIn • Social network for professionals • Uses resume and past business experience to tell others who you are • Allows you to link to people you already know and find contacts you want to get to know • Allows recommendations, blog feed and activity updates to round out your profile
  13. 13. Top 5 Reasons to use LinkedIn • Demonstrate your experience in the industry to prospective leads and connections • Build your brand through demonstrating how connected you are in the industry • Expand your network beyond the local market • Build credibility by getting recommendations • Educate yourself about people and companies you want to do business with
  14. 14. Setting up LinkedIn • Join at LinkedIn.com • Update your profile, picture, past positions, and add widgets • Import your contacts and send invitations • Join Groups and Associations to make more contacts • Give and receive recommendations
  15. 15. LinkedIn Tools • Job Posting: Post a job position, find a job • Questions & Answers: Ask a question of your network and groups • Groups: Participate in online discussions, ask questions, recommend people. • Applications: Create a feed from your blog, track twitter buzz, share your reading list, take a poll, show where you are traveling, and share slideshows • Upgraded Account: Allows direct messaging, increased profile searches, and search alerts • Outlook and Browser Toolbars: Allow you to search for and connect with contacts from within other applications • Ping.fm: Allows you to update all of your social networking sites at once.
  16. 16. Facebook • Social utility that connects people • Largest networking site • Several different levels of privacy • Writing prompt, “Jane Doe is….”
  17. 17. Top 5 Reasons to use Facebook • Meet your peers. • Find business contacts. Build relationships. • Raise visibility. • Develop your personal brand. • Target your niche.
  18. 18. Setting up Facebook • Join at Facebook.com • Update your profile, picture, past positions, and add applications • Import your contacts and send invitations • Join Groups and Associations to make more contacts
  19. 19. Facebook Tools • Over 54,000 applications you can add to your profile • Make a Fan Page/ become a fan • Friends Organizer • Datebooks • Mobile Facebook • AsSeenOn: Shows people where they can find you in Social Media on your Facebook profile
  20. 20. Be a Pro at Web 2.0 • Be first - Find a gap and fill it • Staying power - Stick with your blog • Show off your best stuff – Frontload • Community counts – Content + community = success • Test and research – Keep up with the web • Privacy – Don’t reveal too much personal information • Stay positive – Foster Goodwill Source: ProBlogger
  21. 21. Questions? Thank you from Wendy and Allison
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