A Social Business Plan for the Tory Burch Foundation
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A Social Business Plan for the Tory Burch Foundation

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A social business plan for Tory Burch and the Tory Burch Foundation, created for Michael Brito's spring 2012 Social Business class at San Jose State University by Sera Michael, Sarah Gurbach, Shelia ...

A social business plan for Tory Burch and the Tory Burch Foundation, created for Michael Brito's spring 2012 Social Business class at San Jose State University by Sera Michael, Sarah Gurbach, Shelia Saadieh, Jennifer Elias, Karen Chiang and Brenda Canales.

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  • 世界中のセレブやモデルなどが愛用され、沢山の雑誌掲載でファン急増中のトリーバーチ トート。ナイロン素材で軽く持ち運びに便利、そして上品で雰囲気抜群のレザーを使用して、装飾部分はとても綺麗です。トリーバーチ 新作財布のロゴが小さいのでゴールドでも派手ではない、友達に贈るプレゼントとして悪くない、お金が貯まりそう感じ、好き勝手な出費を控えさせてくれる。
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  • Great Job Team Tory, looks like @britopian has made an impact. Go out and rock the social world. #socialsjsu
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    A Social Business Plan for the Tory Burch Foundation A Social Business Plan for the Tory Burch Foundation Presentation Transcript

    • Team Tory A Social Business Plan for the Tory Burch Brand and FoundationWednesday, May 2, 2012
    • Introducing Team Tory Karen Chiang Sera Michael Sarah Gurbach Sheila Saadieh Jennifer Elias Brenda CanalesWednesday, May 2, 2012
    • Our Mission To extend the Tory Burch brand to a more influential audience by increasing conversation of the Tory Burch Foundation through a strategic social business plan.Wednesday, May 2, 2012
    • Our Goals To increase conversation about the Tory Burch Foundation and its philanthropic efforts on social media platforms by 30% by September 2012. As a result of this the Tory Burch brand will also increase its social conversation.Wednesday, May 2, 2012
    • Target Audience Social media savvy women, ages 20-40.Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Strategy #1 Reach out to bloggers.Wednesday, May 2, 2012
    • Tactic #1 Start buzz about the Tory Burch FoundationWednesday, May 2, 2012
    • Strategy #2 Community Involvement CampaignWednesday, May 2, 2012
    • Tactic #2 Foundation Website Hub and Spoke ModelWednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Where is the conversation happening?Wednesday, May 2, 2012
    • Wednesday, May 2, 2012
    • Where it needs to be happening:Wednesday, May 2, 2012
    • Content CalendarWednesday, May 2, 2012
    • Decision TreeWednesday, May 2, 2012
    • MeasurementWednesday, May 2, 2012
    • Thank You! xx, Team ToryWednesday, May 2, 2012