A Social Business Plan for the Tory Burch Foundation

Team Tory A Social Business Plan for the Tory Burch Brand and FoundationWednesday, May 2, 2012

Introducing Team Tory Karen Chiang Sera Michael Sarah Gurbach Sheila Saadieh Jennifer Elias Brenda CanalesWednesday, May 2, 2012

Our Mission To extend the Tory Burch brand to a more inﬂuential audience by increasing conversation of the Tory Burch Foundation through a strategic social business plan.Wednesday, May 2, 2012

Our Goals To increase conversation about the Tory Burch Foundation and its philanthropic efforts on social media platforms by 30% by September 2012. As a result of this the Tory Burch brand will also increase its social conversation.Wednesday, May 2, 2012

Target Audience Social media savvy women, ages 20-40.Wednesday, May 2, 2012

Wednesday, May 2, 2012

Strategy #1 Reach out to bloggers.Wednesday, May 2, 2012

Tactic #1 Start buzz about the Tory Burch FoundationWednesday, May 2, 2012

Strategy #2 Community Involvement CampaignWednesday, May 2, 2012

Tactic #2 Foundation Website Hub and Spoke ModelWednesday, May 2, 2012

Where is the conversation happening?Wednesday, May 2, 2012

Where it needs to be happening:Wednesday, May 2, 2012

Content CalendarWednesday, May 2, 2012

Decision TreeWednesday, May 2, 2012

MeasurementWednesday, May 2, 2012

Thank You! xx, Team ToryWednesday, May 2, 2012

A Social Business Plan for the Tory Burch Foundation

by SeraMichael

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