Team Tory     A Social Business Plan for the Tory Burch Brand                    and FoundationWednesday, May 2, 2012
Introducing Team Tory                                      Karen Chiang                         Sera Michael             S...
Our Mission       To extend the                         Tory Burch                         brand to a more                ...
Our Goals        To increase conversation about the Tory Burch Foundation and its         philanthropic efforts on social ...
Target Audience                         Social media savvy women, ages 20-40.Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Strategy #1                         Reach out to bloggers.Wednesday, May 2, 2012
Tactic #1              Start buzz about the Tory Burch FoundationWednesday, May 2, 2012
Strategy #2 Community Involvement CampaignWednesday, May 2, 2012
Tactic #2                                Foundation                                 Website                  Hub and Spoke...
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Where is the                         conversation happening?Wednesday, May 2, 2012
Wednesday, May 2, 2012
Where it needs to be                             happening:Wednesday, May 2, 2012
Content CalendarWednesday, May 2, 2012
Decision TreeWednesday, May 2, 2012
MeasurementWednesday, May 2, 2012
Thank You!                             xx,                          Team ToryWednesday, May 2, 2012
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A Social Business Plan for the Tory Burch Foundation

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A social business plan for Tory Burch and the Tory Burch Foundation, created for Michael Brito's spring 2012 Social Business class at San Jose State University by Sera Michael, Sarah Gurbach, Shelia Saadieh, Jennifer Elias, Karen Chiang and Brenda Canales.

Published in: Lifestyle, Business, Education
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  • 世界中のセレブやモデルなどが愛用され、沢山の雑誌掲載でファン急増中のトリーバーチ トート。ナイロン素材で軽く持ち運びに便利、そして上品で雰囲気抜群のレザーを使用して、装飾部分はとても綺麗です。トリーバーチ 新作財布のロゴが小さいのでゴールドでも派手ではない、友達に贈るプレゼントとして悪くない、お金が貯まりそう感じ、好き勝手な出費を控えさせてくれる。
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  • Great Job Team Tory, looks like @britopian has made an impact. Go out and rock the social world. #socialsjsu
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A Social Business Plan for the Tory Burch Foundation

  1. 1. Team Tory A Social Business Plan for the Tory Burch Brand and FoundationWednesday, May 2, 2012
  2. 2. Introducing Team Tory Karen Chiang Sera Michael Sarah Gurbach Sheila Saadieh Jennifer Elias Brenda CanalesWednesday, May 2, 2012
  3. 3. Our Mission To extend the Tory Burch brand to a more influential audience by increasing conversation of the Tory Burch Foundation through a strategic social business plan.Wednesday, May 2, 2012
  4. 4. Our Goals To increase conversation about the Tory Burch Foundation and its philanthropic efforts on social media platforms by 30% by September 2012. As a result of this the Tory Burch brand will also increase its social conversation.Wednesday, May 2, 2012
  5. 5. Target Audience Social media savvy women, ages 20-40.Wednesday, May 2, 2012
  6. 6. Wednesday, May 2, 2012
  7. 7. Wednesday, May 2, 2012
  8. 8. Wednesday, May 2, 2012
  9. 9. Wednesday, May 2, 2012
  10. 10. Wednesday, May 2, 2012
  11. 11. Strategy #1 Reach out to bloggers.Wednesday, May 2, 2012
  12. 12. Tactic #1 Start buzz about the Tory Burch FoundationWednesday, May 2, 2012
  13. 13. Strategy #2 Community Involvement CampaignWednesday, May 2, 2012
  14. 14. Tactic #2 Foundation Website Hub and Spoke ModelWednesday, May 2, 2012
  15. 15. Wednesday, May 2, 2012
  16. 16. Wednesday, May 2, 2012
  17. 17. Wednesday, May 2, 2012
  18. 18. Wednesday, May 2, 2012
  19. 19. Where is the conversation happening?Wednesday, May 2, 2012
  20. 20. Wednesday, May 2, 2012
  21. 21. Where it needs to be happening:Wednesday, May 2, 2012
  22. 22. Content CalendarWednesday, May 2, 2012
  23. 23. Decision TreeWednesday, May 2, 2012
  24. 24. MeasurementWednesday, May 2, 2012
  25. 25. Thank You! xx, Team ToryWednesday, May 2, 2012
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