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PR Plan for the Indian Health Center of Santa Clara

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This presentation was done by Sera Michael, Marco Henry Negrete, Alaura Bergado, Alexis Kofoed and Jessica Aronis for Professor Di Salvo's PR Campaign Management class at San Jose State University …

This presentation was done by Sera Michael, Marco Henry Negrete, Alaura Bergado, Alexis Kofoed and Jessica Aronis for Professor Di Salvo's PR Campaign Management class at San Jose State University spring 2012.

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  • Transcript

    • 1. The Indian Health Center “Telling Our Story” Written By Marco Henry Negrete Alaura Bergado Sera Michael Alexis Kofoed Jessica Aronis
    • 2. The A-List Agency
    • 3. The A-List Agency
    • 4. Our Goal
    • 5. Our Goal
    • 6. Our Goal
    • 7. Our Goal To tell the story of the Indian Health Center
    • 8. Change perception
    • 9. Change perceptionShare experiences
    • 10. Change perceptionShare experiences Educate
    • 11. Change perceptionShare experiences Educate Buzz
    • 12. Change perceptionShare experiences Educate Buzz Appeal
    • 13. Change perception Create AwarenessShare experiences Educate Buzz Appeal
    • 14. Tell the story to a diverse audience
    • 15. Promote the Indian Health Center
    • 16. Promote the Indian Health Center
    • 17. Promote the Indian Health Center
    • 18. Promote the Indian Health Center
    • 19. Promote the Indian Health Center
    • 20. Promote the Indian Health Center
    • 21. Promote the Indian Health Center
    • 22. Tell the Indian Health Center’s story by...
    • 23. Tell the Indian Health Center’s story by...Informing & Educating
    • 24. Tell the Indian Health Center’s story by...Informing & EducatingAccessible & Appealing
    • 25. Educate Audiences
    • 26. Educate Audiences
    • 27. Educate Audiences Share Culture
    • 28. Educate Audiences Share Culture
    • 29. Educate AudiencesGenerate Publicity Share Culture
    • 30. Educate AudiencesGenerate Publicity Share Culture
    • 31. Educate AudiencesGenerate Publicity Share Culture
    • 32. Tell the storyon newplatforms
    • 33. Tell the storyon newplatforms
    • 34. Tell the storyon newplatforms
    • 35. Tell the storyon newplatforms
    • 36. Tell the storyon newplatforms
    • 37. Educate
    • 38. A great story is always shared by many people...
    • 39. A great story is always shared by many people...
    • 40. We will promote the story for 6months...
    • 41. We will promote the story for 6months... Event
 July
 August
 September
 October
 November
 December
 Branding
Workshop
 

 Update
Online
Branding

 

 Distribute
Health
Kits
 Distribute
Brochures
 

 Health
and
Wellness
 FesCval
 

 Social
Media
Workshop
 

 Social
Media
 

 

 

 

 

 


    • 42. 5%
 7%
 3%
10%
 20%
 Brochures
 Health
Kits
 Health
Fes9val
 21%
 Web
Branding
 34%
 Social
Media

 Interns
 Misc.

    • 43. 5%
 7%
 3%
 10%
 20%
 Brochures
 Health
Kits
 Health
Fes9val
 21%
 Web
Branding
 34%
 Social
Media

 Interns
 Misc.
Total: $41,464.00
    • 44. Evaluation
    • 45. Evaluation
    • 46. Having a great story is what separates the Indian Health Center from others.
    • 47. Having a great story is what separates the Indian Health Center from others.
    • 48. Having a great story is what separates the Indian Health Center from others. People that visit the Indian Health Center aren’t just clients, they are part of the Indian Health Center family, and an important part to the organization’s story.
    • 49. “Great stories happen to those who can tell them.” - Ira Glass 
    • 50. “Great stories happen to those who can tell them.” - Ira Glass 
    • 51. Told by...Marco Henry Negrete Alexis Kofoed Sera Michael Jessica Aronis Alaura Bergado
    • 52. Told by...Marco Henry Negrete Alexis Kofoed Sera Michael Jessica Aronis Alaura Bergado And
    • 53. Told by...Marco Henry Negrete Alexis Kofoed Sera Michael Jessica Aronis Alaura Bergado And
    • 54. The
    • 55. The End.
    • 56. The
    • 57. Beginning...The
    • 58. Beginning...The

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