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  • 1. Sustainable Tourism Development<br />GEORGE<br />TOWN<br />in<br />Sera Lee<br />
  • 2. Background of the Study<br />Sustainable <br />Development<br />Sustainable <br />Tourism <br />Development<br />Urban “cultural”<br />▲<br />Culture Tourism<br />+<br />City Identity<br />Civil<br />Consciousness<br />Institution<br />“SERI”<br />Civil & Tourists<br />Consciousness<br />City<br />“George Town”<br />
  • 3. Tourism inYour Mind<br />Mega Industry<br />Social Lifestyle<br />IS <br />OR<br />?<br />Economic revival<br />Social revival<br />IS FOR<br />?<br />OR<br />Identity<br />Products<br />SELLS<br />OR<br />?<br />Community<br />Based<br />Policy Based<br />DEVELOPMENT<br />CONDUCTED BY<br />?<br />OR<br />
  • 4. Background of the Study<br />Desire<br />Sustainable<br />Tourism <br />Development<br />meets the needs of present tourists, host regions <br />while protecting and enhancing opportunity for the future.<br />Consumption<br />Civil & Tourists Consciousness<br />People’ Social Responsibility & Right<br />“ Rather than Truth, Interpretation “<br />Event<br />Selected <br />Information<br />Interpretation<br />Reaction & Behavior<br />“ Where do people think the responsibility lies? “ <br />“ Who is responsible for tourism development? ” <br />WTO, 1998. Guide for Local Authorities on Developing Sustainable Tourism.<br />
  • 5. * FINDINGS FROM SeRI’S Survey * <br />Survey = More Objective, “YES”, but Absolute Objective “NO”<br />Education and <br />Training Program <br />for Tourists<br />Recognize STD <br />as Government Responsibility<br />“Shift Responsibility”<br />to others<br />
  • 6. Assumptions & Hypotheses<br />A symbolic and visible city identity facilitatessustainable tourism development in the city<br />Spreading environmental information is not enough to promote sustainable tourism in a city<br />3. Vitalization of culture tourismchanges how people <br /> think about its cultural value and importance<br />Government development control policy plays a limited role for sustainable tourism development<br />Local/Tourists Satisfaction<br />“ STD Model ”<br />STD<br />Destination Identity<br />Social Cohesion<br />Identification<br />
  • 7. < Application ><br />Information<br />How can we make people practice<br />Segregated garbage collection<br />& Recycling? <br />Satisfaction<br />Motivation of Human Activities<br />1. Campaigns, form collective ideas _ institution <br />“Satisfaction”<br />(moral pride)<br />Fun<br />2. Impose tax for buying garbage bag _ policy “Interest”<br />3. Make people interested in recycling <br />The Fun Theory“Fun”<br />Interest<br />
  • 8. Satisfaction & Fun<br />Locals ; moral pride<br />Designing City<br />City<br />Identity<br />Creating Values<br />Tourists ; fun<br />Government can support <br />the value with “policy” & “funding”<br />
  • 9. iDEAS<br />For<br />George<br />Town <br />
  • 10. What image came up into <br />your head when you think about <br />George Town?<br />GEORGETOwn‘sIdentity<br />Identity<br />=<br />Who you are ?<br />Sundry Food ?<br />(Hawker Food) <br />Finding<br />Identity ??<br />Mixed Culture? <br />World countries’ street?<br />Well-preserved colonial type shophouses?<br />Cultural Heritage buildings?<br />
  • 11. People, Society, City, Country.. <br /> We are all like a tree.<br />Identity is a Root, not a Fruit <br />
  • 12. Where<br />the history<br />Meets a art<br />
  • 13. George Town’s unique Cultural Heritage<br />
  • 14. Making George Town’s unique Cultural Heritage<br />
  • 15. Designing<br />City <br />Project<br />With Community Story<br />Elements to attract people’s interest <br />Encourage Community Participation<br />Human / Material Resources <br />Establish City Identity<br />Citizens’ Satisfaction / Tourists’ Fun<br />Vitalize Culture Tourism<br />Sustainable City<br />
  • 16. Howabout~?<br /> Demolishing buildings to make way for urban parks<br /> : clean ups, paintings, drawings,<br />plantings, putting some benches,<br /> and making a STORY.<br />Not as a government project but as a community project<br />Getting people involved in the project,<br /> itself is a live “cultural event”. <br />Award people for their contribution<br />
  • 17. aLL You Need IS ?<br />MIND<br /> Supporters<br /> Few Crazy People<br />IDEA<br />STORY<br />VALUE<br />Money<br />Talent<br />Labor<br />
  • 18. Democracy <br />& KOREA<br />Democracy <br />& PENANG<br />“What was once thought can never be unthought.”<br /> _ FredrichDurrenmartt<br />Thank You<br />

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