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Presentation2 Presentation Transcript

  • 1. Sustainable Tourism Development
    GEORGE
    TOWN
    in
    Sera Lee
  • 2. Background of the Study
    Sustainable
    Development
    Sustainable
    Tourism
    Development
    Urban “cultural”

    Culture Tourism
    +
    City Identity
    Civil
    Consciousness
    Institution
    “SERI”
    Civil & Tourists
    Consciousness
    City
    “George Town”
  • 3. Tourism inYour Mind
    Mega Industry
    Social Lifestyle
    IS
    OR
    ?
    Economic revival
    Social revival
    IS FOR
    ?
    OR
    Identity
    Products
    SELLS
    OR
    ?
    Community
    Based
    Policy Based
    DEVELOPMENT
    CONDUCTED BY
    ?
    OR
  • 4. Background of the Study
    Desire
    Sustainable
    Tourism
    Development
    meets the needs of present tourists, host regions
    while protecting and enhancing opportunity for the future.
    Consumption
    Civil & Tourists Consciousness
    People’ Social Responsibility & Right
    “ Rather than Truth, Interpretation “
    Event
    Selected
    Information
    Interpretation
    Reaction & Behavior
    “ Where do people think the responsibility lies? “
    “ Who is responsible for tourism development? ”
    WTO, 1998. Guide for Local Authorities on Developing Sustainable Tourism.
  • 5. * FINDINGS FROM SeRI’S Survey *
    Survey = More Objective, “YES”, but Absolute Objective “NO”
    Education and
    Training Program
    for Tourists
    Recognize STD
    as Government Responsibility
    “Shift Responsibility”
    to others
  • 6. Assumptions & Hypotheses
    A symbolic and visible city identity facilitatessustainable tourism development in the city
    Spreading environmental information is not enough to promote sustainable tourism in a city
    3. Vitalization of culture tourismchanges how people
    think about its cultural value and importance
    Government development control policy plays a limited role for sustainable tourism development
    Local/Tourists Satisfaction
    “ STD Model ”
    STD
    Destination Identity
    Social Cohesion
    Identification
  • 7. < Application >
    Information
    How can we make people practice
    Segregated garbage collection
    & Recycling?
    Satisfaction
    Motivation of Human Activities
    1. Campaigns, form collective ideas _ institution
    “Satisfaction”
    (moral pride)
    Fun
    2. Impose tax for buying garbage bag _ policy “Interest”
    3. Make people interested in recycling
    The Fun Theory“Fun”
    Interest
  • 8. Satisfaction & Fun
    Locals ; moral pride
    Designing City
    City
    Identity
    Creating Values
    Tourists ; fun
    Government can support
    the value with “policy” & “funding”
  • 9. iDEAS
    For
    George
    Town
  • 10. What image came up into
    your head when you think about
    George Town?
    GEORGETOwn‘sIdentity
    Identity
    =
    Who you are ?
    Sundry Food ?
    (Hawker Food)
    Finding
    Identity ??
    Mixed Culture?
    World countries’ street?
    Well-preserved colonial type shophouses?
    Cultural Heritage buildings?
  • 11. People, Society, City, Country..
    We are all like a tree.
    Identity is a Root, not a Fruit
  • 12. Where
    the history
    Meets a art
  • 13. George Town’s unique Cultural Heritage
  • 14. Making George Town’s unique Cultural Heritage
  • 15. Designing
    City
    Project
    With Community Story
    Elements to attract people’s interest
    Encourage Community Participation
    Human / Material Resources
    Establish City Identity
    Citizens’ Satisfaction / Tourists’ Fun
    Vitalize Culture Tourism
    Sustainable City
  • 16. Howabout~?
    Demolishing buildings to make way for urban parks
    : clean ups, paintings, drawings,
    plantings, putting some benches,
    and making a STORY.
    Not as a government project but as a community project
    Getting people involved in the project,
    itself is a live “cultural event”.
    Award people for their contribution
  • 17. aLL You Need IS ?
    MIND
    Supporters
    Few Crazy People
    IDEA
    STORY
    VALUE
    Money
    Talent
    Labor
  • 18. Democracy
    & KOREA
    Democracy
    & PENANG
    “What was once thought can never be unthought.”
    _ FredrichDurrenmartt
    Thank You