Super Master

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Super Master

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Super Master

  1. 1. Jorge Camacho Mark J De Crescenzo Michael Nelson Benjamin Hutchinson Loc Huynh Robert RC Terry Timothy Wiley
  2. 2. Stage 1 - Needs Recognition By: Mark De Crescenzo
  3. 17. Stage 2: Search For Information By: Benjamin Hutchinson
  4. 27. Stage 3: Pre-Purchase <ul><li>By Michael Nelson </li></ul>
  5. 36. Stage 4: Purchase By: Loc Huynh
  6. 38. Availability
  7. 39. <ul><li>Store Layout (Store Atmospherics) </li></ul><ul><li>Sales Personnel </li></ul><ul><li>Point-Of-Purchase Advertising </li></ul>
  8. 40. .
  9. 41. <ul><li>. </li></ul>
  10. 42. Sales Personnel
  11. 43. Store Atmospherics
  12. 46. Payment
  13. 47. Cash = option. Not a good one though
  14. 48. Purchase
  15. 49. Stage 5 – Consumption By: Timothy Wiley
  16. 60. Post Consumption Robert C. Terry
  17. 61. Post Consumption <ul><li>Ah, it was just another crappy day in paradise.  </li></ul><ul><li>Woke up this morning and went surfing . </li></ul>
  18. 62. Post Consumption <ul><li>Got a text from my buddy congratulating me on </li></ul><ul><li>the big business acquisition  </li></ul><ul><li>I text him that I just got a new ride that will define the future me. </li></ul>
  19. 63. Post Consumption <ul><li>Later that day, I decided to freshen up and meet him at the Sports Equipment store. </li></ul><ul><li>Had to get a new set of Calloway clubs to match my new ride. </li></ul>
  20. 64. Post Consumption <ul><li>One had a new S-class Mercedes-Benz, the other a 911 Carrera 4 Turbo AWD. </li></ul>
  21. 65. Post Consumption <ul><li>The two gave a blank stare at my Lexus.  </li></ul><ul><li>This left me feeling ashamed and in a state of dissonance towards my new car.  </li></ul><ul><li>I searched the web for immediate substitutes. </li></ul>
  22. 66. Post Consumption <ul><li>Frustrated, I reflected on their reactions. </li></ul><ul><li>I came to the realization that their reaction was not that of “ meh &quot; but of awe .  They were shocked and jealous with my pick.  </li></ul>
  23. 67. Post Consumption <ul><li>The next morning, waking up completely satisfied with my pick. </li></ul><ul><li>Only thing left to do is hit some golf balls, mingle with some ladies and let the divestment settle in. </li></ul>
  24. 68. Stage Seven: Divestment

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