www.seoulfood.or.kr
Contents1   Why SEOUL FOOD 2012?2   History & Development of Seoul Food3   Overview of Seoul Food 20124   Photo Gallery of...
1 Why SEOUL FOOD 2012?  3 Reasons that you should exhibit at SEOUL FOOD 2012                            •With 30 years of...
1 Why SEOUL FOOD 2012?  1. GUARANTEED EXHIBITION SYSTEM                        30 years of history       Strong           ...
1 Why SEOUL FOOD 2012?    2. FAST GROWING KOREAN ECONOMY          - In terms of GDP, Korea’s economy has recovered the eco...
1 Why SEOUL FOOD 2012?   3. TRADE PASSAGE TO CHINA AND JAPAN  Korea’s geographical benefit                               ...
2 History & Development of Seoul Food Commencement Year :1983 30th Anniversary Leading Asian Food Exhibition in 2012   ...
2 History & Development of Seoul Food Seoul Food’s achievement in 30 years                      2012                     ...
2 History & Development of Seoul Food  Exhibitor Profile in 2011  [Exhibitor rates by continent]                         ...
2 History & Development of Seoul Food  Visitor Profile                                                                   ...
2 History & Development of Seoul Food  Foreign Participants Satisfaction    [No. of participation]        [The goal of pa...
3 Overview of Seoul Food 2012    PERIOD      5. 8(Tue) ~ 5. 11(Fri) [4 days]    SCALE       81,739 ㎡                      ...
3 Overview of Seoul Food 2012 Booth& Discount feature    Booth Type      Space Only        Walk on Stand              Pre...
4 Photo Gallery of Seoul Food 2011  SEOUL FOOD & HOTEL                                     14
4 Photo Gallery of Seoul Food 2011  SEOUL FOOD & HOTEL                                     15
4 Photo Gallery of Seoul Food 2011  SEOUL FOOD & HOTEL                                     16
4 Photo Gallery of Seoul Food 2011   SEOUL FOODTECH                                     17
4 Photo Gallery of Seoul Food 2011   SEOUL FOODTECH                                     18
ContactFor more information about Seoul Food,        Mr. Min-Gwan Kim          mgkim@kotra.or.kr           +82-2-3460-7258...
Thank you,See you in 2012
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SEOUL FOOD 2012 (english ver)

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In 2012 SEOUL FOOD celebrates its 30th year. Established in 1983, SEOUL FOOD has evolved with the food industry and it remains the Korea’s largest and most well established event of its kind. It is the only show to deliver exhibitor and visitor with a specific interest in food industry.

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SEOUL FOOD 2012 (english ver)

  1. 1. www.seoulfood.or.kr
  2. 2. Contents1 Why SEOUL FOOD 2012?2 History & Development of Seoul Food3 Overview of Seoul Food 20124 Photo Gallery of Seoul Food 2011
  3. 3. 1 Why SEOUL FOOD 2012?  3 Reasons that you should exhibit at SEOUL FOOD 2012 •With 30 years of experience, GUARANTEED Seoul Food got an approval EXHIBITION from UFI since 2003 SYSTEM and ISO 9001certification for the first time in Korea. Why FAST GROWING • Korean food market has grown up rapidly as Korean economySEOUL FOOD KOREAN has sustainably developed against global economic crisis. 2012 ? ECONOMY •If target to trade in TRADE China or Japan, It’s the PASSAGE TO smartest way to trade CHINA AND through Korea. Strategic Location and good trade JAPAN environment of Korea will make trade easier. 3
  4. 4. 1 Why SEOUL FOOD 2012? 1. GUARANTEED EXHIBITION SYSTEM 30 years of history Strong and experience database provides a well administration organized programs (6,000 exhibitors such as 40sessions of 100,000 visitors) buyer seminar International Korean government organization supports qualified the exhibition (Ministry of Knowledge Guaranteed &Economy of Korea, Ministry of Food, Exhibition Agriculture, Forestry and Fisheries of Korea) system Developed as the one of the top brand Exhibition in Asia 30 year history, the largest trade exhibition in Korea UFI Approved event since 2003 Ministry of Knowledge & Economy of Korea Approved since 2007 Korea’s first ISO 9001: 2008 Certified Exhibition 4
  5. 5. 1 Why SEOUL FOOD 2012? 2. FAST GROWING KOREAN ECONOMY - In terms of GDP, Korea’s economy has recovered the economic crisis in a short time and ranked 9th in the world. In 2011, Korea has reached 1 trillion USD trade mark. South Korea and the world’s 8 7 GDP growth comparison for 6 (Economic crisis) last 4years 5 4 3 2 South Koreas GDP 1 growth for last 4 years 0 -1 2008 2009 2010 2011 Global GDP growth -2 shows economic crisis % Korean Food Industry Market Growth rate 16 Even though the global economic crisis 14 hits the world in 2009, Korean economy has 12 recovered soon and the condition has become increasingly powerful. 10 Currently Korea as one of emerging countries in G20, 8 is active in global trading. 6 4 Restaurant &Manufacturing 2 Agriculture,forest 0 &Ficheries (Unit:U$billion) 2008 2009 2010 2011 (Source: Korean Statistic Information Service)
  6. 6. 1 Why SEOUL FOOD 2012? 3. TRADE PASSAGE TO CHINA AND JAPAN  Korea’s geographical benefit  China and Japan buyers in 2011 Japan :507 It takes only 2hours to 2hrs visit Korea from both 1,889 China:511 2hrs countries. Considering Other countries Japan safety and security, China Others Seoul food can be a good channel supporting your trade. About one third (1,018) of the foreign visitors are buyers such as from China and Japan.  Status of the FTAs with Korea -FTAs are created to lower trade barriers. Especially FTAs with China and Japan will stimulate trade among the countries with tax omission. Entered into force Concluded Underway On the agenda Chile, Singapore, GCC, New Zealand, Mexico, MERCOSUR, SACU, Russia, Vietnam, Israel, ASEAN, EFTA, India, USA, EU Canada, Colombia, Turkey, Japan, China, Central America, Indonesia, Peru Australia Malaysia Source: Korea International Trade Association. (as of August, 2011)
  7. 7. 2 History & Development of Seoul Food Commencement Year :1983 30th Anniversary Leading Asian Food Exhibition in 2012  Growth & development record Category 2009 2010 2011 2012 Target Scale (㎡) 53,541 53,541 53,541 81,739 No. of Exhibitors 883 1,095 1,102 1,360 No. of Booths 1,720 2,121 2,125 2,600 No. of Visitors 32,046 41,662 44,093 60,000
  8. 8. 2 History & Development of Seoul Food Seoul Food’s achievement in 30 years 2012 2008 SEOUL SEOUL INT’L SEOUL FOOD & CULINARY 2000 FOOD & HOTEL ACADEMY HOTEL (Domestic / 1983 International Pavilions) Established SEOUL SEOUL FOODTECH ORGANIC + FOOD & HOTEL & NATURAL SEOUL FOOD SEOUL SEOUL SEOUL FOOD FOODTECH FOODTECH SAFETY (FOODMAC SEOUL FOOD /FOODPACK/ SERVICE FOOD FRANCHISE SAFETY) SEOUL FOOD SEOUL FOODMAC SEOUL FOODPACK SEOUL FOODSAFETY
  9. 9. 2 History & Development of Seoul Food Exhibitor Profile in 2011 [Exhibitor rates by continent] Middle North South Europe Asia East Oceania Total America America &Africa Number of country 2 15 13 11 2 2 45 Exhibitor 56 53 74 873 2 37 1,095 Booth 76 35 88 1,874 12 40 2,125 [Overseas Exhibitor Analysis in 2011] [Top 7 Product range list] Exhibitors Booths 30 25 20 469 475 459 15 Domestic pavilion 387 375 10 International pavilion 5 397 395 300 393 359 0 2007 2008 2009 2010 2011
  10. 10. 2 History & Development of Seoul Food Visitor Profile  The total number of visitors were 45,331 in 2011.  5% increased compare to 2010 (43,059) [Visitor rates by job field] [Visitor satisfaction] 60 58.6% 40 35.6% 50 30 24.7% 40 20 30 25.9% 9.1% 10.9% 20 10 5.0% 8.3% 2.2% 4.3% 11.2% 10 0 Public University HoReCa Import Wholesale Retail Buyer Other food 3.4% 0.9% office industry 0 Very Satisfied Average Unsatisfied Very satisfied unsatisfied [Most viewed pavilion] [The goal of visiting] 76.9% 30 28.8% 80 25 25.1% 70 22.4% 60 20 15 14% 50 40 10 5.4% 30 5 2.7% 1.6% 20 0 10.7% 10 9.4% 3.0% 0 Seoul Food & Seoul Seoul Seoul Food hotel Foodtech Foodmac safety 10
  11. 11. 2 History & Development of Seoul Food Foreign Participants Satisfaction [No. of participation] [The goal of participation] [The achievement of goal] Expand Promotion market Find new of brand/ 9% buyers 18% Find new Over service/ importers 2times 1st products 12% Not sure 43% 57% 33% 37% Achieved 61% Meet with Not current Research Make new achieved customers Korean contacts 2% 4% market 12% 12% [Sales result at the show] [Expactation of sales in future] [The quality of the visitors] Not Not Sales appropriate Poor appropriate , 29% made No 14% 0% Excellent 13% 6% 12% Fair Unmade Yes 33% Good 65% 74% 54%
  12. 12. 3 Overview of Seoul Food 2012 PERIOD 5. 8(Tue) ~ 5. 11(Fri) [4 days] SCALE 81,739 ㎡ SEOUL FOOD 2012 SEOUL FOOD & HOTEL 2012 COMPOSITION SEOUL FOODTECH 2012 [NEW] SEOUL INT’L CULINARY ACADEMY [NEW] ORGAINC&NATURAL 2012 VENUE KINTEX 1,360 Companies (Domestic 960, Foreign 400) TARGET 2,600 booths (Domestic 2,150, Foreign 450) Culinary Demonstration, Global Food Plaza, EVENTS Innova Market Insight, Barista Championship, Seminars etc.
  13. 13. 3 Overview of Seoul Food 2012 Booth& Discount feature Booth Type Space Only Walk on Stand Premium Stand 1booth=9㎡(3mx3m) 1booth=9㎡(3mx3m) 1booth=9㎡(3mx3m) $310/m x 9㎡ $370/m x 9㎡ $400/m x 9㎡ Booth Fee USD 2,790/booth USD 3,330/booth USD 3,600/booth *Minimum 18㎡ *Minimum 18㎡ Walls, carpet, spotlight, fluorescent lamp, power Walls, carpet, spotlight, point, chairs, counter, fluorescent lamp, power Facility - point, chairs, counter, table, fascia, Lockable cupboard table, fascia, shelves display cube, logo tower, shelves
  14. 14. 4 Photo Gallery of Seoul Food 2011 SEOUL FOOD & HOTEL 14
  15. 15. 4 Photo Gallery of Seoul Food 2011 SEOUL FOOD & HOTEL 15
  16. 16. 4 Photo Gallery of Seoul Food 2011 SEOUL FOOD & HOTEL 16
  17. 17. 4 Photo Gallery of Seoul Food 2011 SEOUL FOODTECH 17
  18. 18. 4 Photo Gallery of Seoul Food 2011 SEOUL FOODTECH 18
  19. 19. ContactFor more information about Seoul Food, Mr. Min-Gwan Kim mgkim@kotra.or.kr +82-2-3460-7258 (English) Ms. Hye-Rin Seo hyeseo@kotra.or.kr +82-2-3460-7266 (English) Ms. Eun-Young Park pey1207@kotra.or.kr +82-2-3460-7262 (Japanese)
  20. 20. Thank you,See you in 2012
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