Seoul food 2013 show report
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Seoul food 2013 show report

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Seoul food, UFI and Korean Ministry of Knowledge and Economy have approved it as global top 3 food industry exhibition.

Seoul food, UFI and Korean Ministry of Knowledge and Economy have approved it as global top 3 food industry exhibition.

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Seoul food 2013 show report Seoul food 2013 show report Document Transcript

  • Exhibition Profile Title: Slogan: “Back to Basic, Beyond the Best!” Dates: May 14(Tue) ~17(Fri), 2013 [4 Days] Venue: KINTEX 1-5, 7-8 Halls Scale: 38 countries / 1,210 exhibitors / 2,308 booths Organizer: KOTRA Co-organizer: KFIA , Allworld Exhibitions, KEM Facts & Figures Seoul Food 2013 created US$1,573,905,148 worth of businesses consulting and actually established US$319,983,500 worth of contracts. Category 27th 28th 29th 30th 31st ↑↓% Exhibition Space 53,541 53,541 53,541 70,449 64,831 ↓7.97% Number of Exhibitors 888 1,095 1,102 1,155 1,210 ↑4.76% Number of Booths 1,720 2,121 2,125 2,333 2,308 ↓1.07% Number of Visitors 35,700 43,059 44,093 47,552 51,974 ↑9.29% Number of Countries 30 35 43 45 38 ↓15.6%
  • Opening Ceremmony ■ Date & Time : May 14(Tue), 2013 / 12:00 ■ Venue : KINTEX 2 Hall 6A PHOTOS : President Mr. Oh from KOTRA delivered an opening speech. PHOTOS : The VIP celebrate opening day with an official ribbon cutting ceremony. <Domestic VIP> President, Korea Trade-Investment Promotion Agency (KOTRA) Ambassador, Embassy of United State to Korea Minister, Ministry of Trade, Industry and Energy Republic of Korea <International VIP> Ambassador, Embassy of Thailand to Korea Ambassador, Embassy of Spain to Korea Ambassador, Embassy of Poland to Korea Ambassador, Embassy of Philippines to Korea Ambassador, Embassy of Colombia to Korea Ambassador, Embassy of Chile to Korea Ambassador, Embassy of Indonesia to Korea Ambassador, Embassy of Italy to Korea Ambassador, Embassy of Norway to Korea Ambassador, Embassy of Ecuador to Korea Ambassador, Embassy of Czech to Korea Ambassador, Embassy of Peru to Korea Ambassador, Embassy of Belgium to Korea Ambassador, Embassy of Ukraine to Korea Ambassador, Embassy of Kenya to Korea President, Allworld Exhibitions
  • STEADY GROWTH COURSE OF SEOUL FOOD Total Attendance of the Exhibitors SEOUL FOOD has proven itself to be an important meeting point in Korea for food professionals from all over the world. Exhibitors are afforded countless business and networking opportunities within an exclusive B2B atmosphere. 60,000 50,000 47,552 51,974 43,059 44,093 1,095 1,102 1,155 1,210 2010 2011 2012 2013 40,000 As a result of enormous growth from 2011 to 2013, SEOUL FOOD maintains its status as largest food exhibition in Korea, the Asia’s premium food market. 30,000 20,000 10,000 Seoul Food 2013 was yet another record-breaking success: ■ 4.7% increase in exhibitors ■ 9.2% increase in total attendance ■ 4.6% increase in participated countries The industry and its internationalization are continuing apace: The success story of Seoul Food continues! PHOTOS : Visitors tour the exhibition floor looking at the latest products and technology. 0 Visitors Exhibitors
  • METHODOLOGY AND DATA SOURCES MAIN EXHIBITION AREAS The post show report for Seoul Food 2013 is based on representative surveys of exhibitors, and visitors. The interviews were conducted anonymously – in Korean and English. All surveys were performed every day for the duration of the exhibition. Additionally, the answers of questions asked during the registration process (on-site and online) were analyzed to provide additional statistical information. According to the product portfolios of 2012’s exhibitors, 78% exhibited food products, 20% showcased food technologies and 2% introduced its culinary academy programs and techniques. Primary Exhibitor Categories (in %) Please note that the graphics may contain rounding differences. (Rounding differences are possible) 39 48 22 Food & Hotel 130 FoodMac FoodPack FoodSafety 975 Culinary Academy NUMBER OF EXHIBITORS With a total of 1,210 exhibitors, Seoul Food grew about 4.7% from 2012 to 2013. The 2014 exhibition expects 1,250 exhibitors as it continues its growth trend. Seoul Food promotes the exchange between the food industry’s most influential global markets. With an impressive share of 37% of exhibitors coming from abroad, the international model remains true for Seoul Food.
  • MAIN EXHIBITION AREAS Agricultural 3% 4% 4% 4% Seafood 2% Food Marketing & Service Wine, Liquor & Beverage 39% 5% Meat Coffee & Tea 7% Dairy Food Additives & Ingredients 10% 10% Health & Organic Foods 12% Bakery & Confectionery Poultry & Traditional Foods NATIONALITIES OF EXHIBITORS Seoul Food is internationally recognized as one of the Asia’s leading brand for food exhibitions. In 2013, 54.55% of the exhibitors were based in the Korea, whereas 45.45% of exhibitors came from 41 different countries around the world. China provided the largest number of international exhibitors with 170 companies followed by 40 USA and 35 Thailand. The large participating nations, with their increasingly significant industries, are among the Top 14 nonKorean countries. Taiwan ranks fifth and Spain seventh, not forgetting Japan, the sixth exhibitor country. Country Exhibitors Booths China 170 184 USA 40 62 Taiwan 27 32 Thailand 35 32 Spain 25 28 Canada 21 26 Turkey 15 24 Mexico 10 20 Japan 22 18 Germany 9 16 Poland 20 12 Vietnam 11 12 Philippines 12 10 Colombia 10 10 Chile 9 10 New Zealand 8 10
  • OVERALL ASSESSMENT OF EXHIBITORS Overall Assessment (in %) Very unsatisfied The vast majority of exhibitors were very pleased with their participation at Seoul Food 2013, as 30% of exhibitors indicated that they were either “Very Satisfied” or “Satisfied” with the overall experience at Seoul Food in Korea. 1 10 11 unsatisfied Neutral 15 20 Satisfied Very Satisfied INTENTION TO PARTICIPATE Intention to Attend a Future Exhibition (in %) IN THE FUTURE An overwhelming 52% of exhibitors indicated that they will definitely or maybe attend a future exhibition. Following suit with the overall satisfaction of the exhibition, exhibitors clearly indicated that they will very likely take part in Seoul Food 2014. 10 2 4 Not at all likely Not very likely 19 Neutral Very likely Extremely likely 32 WILLINGNESS TO RECOMMEND Another impressive figure: 38% of exhibitors indicated their willingness to either definitely or maybe recommends Seoul Food to their business partners and colleagues. 2 13 Not at all likely 12 Not very likely Neutral Very likely 25 23 Extremely likely
  • ACHIEVEMENT OF EXHIBITOR OBJECTIVES Achievement of Exhibitor Objectives (in %) Companies have many reasons why they choose to exhibit at Seoul Food. Seoul Food’s exhibitors offer diverse reasons and objectives for participating. The graph shows the top objectives defined by exhibitors in 2013 with corresponding degrees of fulfillment as indicated in the survey. 60 57 30 51 13 46 4 49 The top expectations of exhibitors fulfilled at Seoul Food 2013 were “Obtaining Market Information” (30%), “Finding New Markets” (24%), “Finding New Clients” (19%), “Image Building / Increasing Company Recognition”(14%), “Introducing New Products” (8%) and “Attracting New Business Contracts” (5%). 46 49 6 Finding New Markets Finding New Clients Image Building / Increasing… 38 Very Satisfied/Satisfied 11 Introducing New Products 28 40 35 Obtaining Market Information 40 Attracting New Business… Neutral Dissatisfied/Very Dissatisfied Exhibitor Assessment (in %) EXHIBITOR ASSESSMENT 80 64 There was a positive assessment of the event and the exhibition concept. The air of excitement felt throughout the exhibition halls was confirmed as 53% of the exhibitors indicated they were either “Very Satisfied” or “Satisfied.” Overall, exhibitors offered a good assessment of “Reaching Targeted Audiences” and “Quality of Visitors.” 17 3 23 13 Venue Accessibility Exhibition Facilities 64 28 8 61 25 14 59 43 38 3 25 Service Quality Management Information Service 32 Neutral PHOTOS : Seoul Food promotes international networking and outstanding business contacts. 13 Attractivess of Accompanying Events 52 38 Number of Visitors at Booth 47 40 Very Satisfied/Satisfied Staff Kindness 10 Number of Business Contacts Dissatisfied/Very Dissatisfied
  • VISITOR QUANTITY AND QUALITY REMAINS REMARKABLE Most of Seoul Food’s exhibitors verified that they value the quantity and, especially, the quality of visitors of the exhibition. This is a reflection of why Seoul Food’s exclusive business-to-business focus is the industry’s best opportunity for the development of market potential and deal making in Korea. Seoul Food has proven itself as the ideal exhibition for gaining new customers and maintaining existing business relationships worldwide. A further increase of exhibition visitors to more than 60,000 is expected in 2014.
  • NUMBER OF VISITORS Seoul Food Visitors 60,000 Seoul Food 2013 attracted 51,974 visitors, which represents an increase of 9.29% in comparison to the figures for 2013. A further increase, to over 60,000 visitors, is expected in the year to come. 50,000 35,700 43,059 51,974 45,331 47,552 40,000 30,000 20,000 10,000 0 2009 PHOTO : There was a rush on the exhibition’s opening day. 2010 2011 2012 2013
  • TRADE VISITOR BREAKDOWN AREAS OF INTEREST TO VISITORS Visitors by Purchasing Authority (in %) Visitors by Exhibition Hall (in %) Final Decision Maker 20 6 Planning Sales 6 Purchasing 8 16 R&D Manufacturing 14 Food IT Equipment 17 15 Kitchen & Restaurant Machinery 12 10 Catering Service 10 11 34 Kitchen Appliances∙Furniture Marketing & Processing Machinery Bakery & Confectionery Equipment 3 1 5 Seoul FoodMac Pavilion 8 Food Transportation Equipment 4 Asministrsion Visitors by Exhibition Hall (in %) Seoul FoodPack Pavilion Packaging Materials / Container 40.1 Manufacturing Company Distributing Company 12.5 Franchise 10.3 Trading Company 8.9 Food Equipment 7.3 24 Packaging Processing 18 Packaging Related Machinery 15 Packaging Related Service 6 Catering 4.3 Hotel & Restaurant 3.6 Research Institute 3.3 2.7 Organization, Associations 2.6 University, Academy Visitors by Exhibition Hall (in %) Wholesale Store 1.4 0.9 Home Shopping 0.8 Department 0.7 Convenient, Grocery Store 0.5 - 37 Packaging Machinery / Component Visitors by Business Activity (in %) Press 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Seoul FoodSafety Pavilion Sanitation Equipment 45 Preservation Technology 32 Inspection & Analysis Machinery 21 Floor Safety 2
  • OVERSEAS BUYERS SEOUL FOOD 2013 venue was filled overseas buyers. From total 1,573 buyers, The largest number of country was china, followed by Japan, USA, Tawan and many more. Country Buyers % Country Buyers % CHINA 434 27.6% UKRAINE 4 0.3% JAPAN 201 12.8% BRAZIL 3 0.2% U.S.A 140 8.9% QATAR 3 0.2% TAIWAN 70 4.5% SOUTH AFRICA 3 0.2% INDONESIA 61 3.9% ARGENTINA 2 0.1% THAILAND 58 3.7% BAHRAIN 2 0.1% RUSSIA 52 3.3% BELGIUM 2 0.1% CANADA 48 3.1% ECUADOR 2 0.1% SINGAPORE 34 2.2% FINLAND 2 0.1% AUSTRALIA 30 1.9% JORDAN 2 0.1% HONG KONG 30 1.9% KUWAIT 2 0.1% MALAYSIA 28 1.8% KYRGYZSTAN 2 0.1% FRANCE 24 1.5% LIBYA 2 0.1% MONGOLIA 23 1.5% PERU 2 0.1% VIETNAM 22 1.4% SWEDEN 2 0.1% GERMANY 21 1.3% AUSTRIA 1 0.1% ITALY 18 1.1% BANGLADESH 1 0.1% PHILIPPINES 18 1.1% BOLIVIA 1 0.1% U.K 14 0.9% BULGARIA 1 0.1% MEXICO 12 0.8% EGYPT 1 0.1% NETHERLANDS 11 0.7% GHANA 1 0.1% SPAIN 10 0.6% GREECE 1 0.1% COLOMBIA 9 0.6% ISRAEL 1 0.1% ETHIOPIA 9 0.6% KAZAKHSTAN 1 0.1% POLAND 9 0.6% LAOS 1 0.1% IRAN 8 0.5% LEBANON 1 0.1% UZBEKISTAN 8 0.5% MALDIVES 1 0.1% INDIA 7 0.4% NEPAL 1 0.1% KENYA 7 0.4% NIGERIA 1 0.1% NEW ZEALAND 7 0.4% PAKISTAN 1 0.1% SWITZERLAND 7 0.4% PARAGUAY 1 0.1% TURKEY 7 0.4% SAUDIARABIA 1 0.1% CHILE 6 0.4% TANZANIA 1 0.1% CZECH REPUBLIC 5 0.3% OTHERS 72 4.6% Total 1,573 100.00%
  • PHOTOS : K-Food Global Marketing Seminar provided useful information to participants. PHOTOS : Fresh CUBA was very successful and useful. PHOTOS : With its intimate surroundings, Seoul Food is ideal to conduct private and important business meetings.
  • SEOUL INT’L CULINARY ACADEMY Renowned culinary institutes from Korea and abroad gave cooking demonstrations that satisfied both the eyes and palate. Chef-training programs and courses were introduced and career counseling was offered for students interested in the culinary field. PHOTOS : For the younger crowd, a junior cooking competition featured young and vibrant contestants flaunting their diverse talents. PHOTOS : Cooking Concert.