General Assembly Student Project - Creating a new feature for Glassdoor that offer users more tailored information to help their job seeking process.

2. Discover Define Design Deliver
User Test
Persona
User Research
Feature Map
Contextual
Inquiry
Affinity
Mapping
Business
Analysis
Define User Type
IterationSketches
Competitive
Analysis
Wireframe
Prototype
Deliverable
PROCESS

3. “We help peoplefind jobs and companies they love”
Executive Take away
52% 48% Yes, I use Glassdoor
No, I dont’ use Glassdoor

4. Executive Take away
Company reviews
Salary reports
Interview reviews
Jobs & CompaniesDatabase
Benefits reviews

5. Most People mass apply to any job opening they find online
“Looking for employer’s job-postings on the Internet. This method
works on average 4% of the time” for job-hunters
– What Color is your Parachute? 2015, Richard N. Bolles
Problem
4%

6. Challenge
To provide Job seekers need personalized
content and information in terms of job fit, so
that they don’t waste their energies applying for
everything

7. Technical Background
Responsive website

8. Technical background

9. Data collection&storage
Data Integration
Data Analysis
&Visualization Service
Hadoop - HDFS
Linkedin API
Hive
HiveQL
R, Java Java, Python
Technical Background - Big Data

10. RESEARCH
Contextual Inquiry
Competitive&Comparative Analysis
User Research

11. Competitive Analysis
Main Feature Business GoalsBusiness Model
Glassdoor
Linkedin
Payscale
Indeed
Great resource for checking up
on the company
Company reviews, salary and
interview information
Highly transparent, gritty, real
community
To distribute specialized insider job
information about company and
positions to premium members to
function as a plaform for companies
to advertise
To create a professional profile
in order to access resources
such as connection, jobs,
company information
To access personalized salary
profile and tailored job positions
based on information that the
user enters
Infographic about job and salary
trends, salary report, college
ROI report
Personal Professional
Profiles
To gain a high volume of web
traffic by providing relevant job
posting results based on the
user’s search bar input
Features relevant, sponsored
advertisements and jobs to
bring in revenue
Job posting search
engine
To distribute accurate salary
information for various jobs to
many people, so that they will
get a fair salary and a fair pay
raise

12. Competitive Analysis
Not Tailored
Tailored
Social

13. Contextual Inquiry
Recommended positions based on her answer
- Helped her figure out what she wants to do

14. Research
“I apply to jobs even when
I don’t have all the skills”
User Interviews (11 users)
75%
“I use Glassdoor before
job seeking”
50%
“Hard to know whether I’m
fit for the position”
85%

15. Low effort
High effort
Pain
Research
Affinity Diagram*
Pleasure
Checking
salary,benefits
Ask someone
who experienced
Use online
job search
Networking is
very important
Apply to jobs
when they are
under qualifiedCan’t trust
ranks on linkedin
Ask friends for
advice - too general
Don’t know what to
emphasize on
resume, interviews
Strength finder is
nice way to know
about yourself
Knowing whether
I have a right skill
or not is a challenge
Finding right
company/position
Career coach
- expensive

16. Research - resources
Myers-Briggs Personality
“How do they solve the problem currently?

17. • Apply to jobs when they are
under qualified
• Knowing whether I have right
skills is challenge
Job Seeking Glassdoor
• Salary, benefits, reviews
• Bad reviews affect their decision
• Knowing your strengths and
personality is helpful
• Parachute, Strength finder, MBTI
Self Assessment
Research - findings

18. Data Modeling
Persona
Site map & User flow
Design Concept

19. Persona

20. persona
Persona

21. Persona

22. Feature Prioritization

23. Feature Prioritization
Feature map
Easy to develop Hard to develop
Essential
Nice to have
Progress
bar
Most votes
Low priority High priority
• Areas to explore:
• Assessment
• Dash Board - tailored information
• Guide Application Process
• Bridge - Network
Dashboard
Recommend
Jobs
Recommend
Courses
Assessment
Bridge
Application
Guide
Bookmark

24. ParachuteA better way to find the perfect job for you
Design Concept

25. Homepage
4 STEPS
1. Take Tests
2. Linkedin Integration
3. Get Result & Recommendations
4. Apply
GLASSDOOR’S PARACHUTE
Test Page 1
Parachute
Assessment
Myers-Briggs ResultsPage
Tailored Resume
Apply Keep Building Page
Linkedin
IntegrationTest Page 1StrengthFiner
Test
Myers-BriggsMyers-Briggs
Test
Parachute
Assessment
Parachute
Assessment
Assessment
Bridge
Recommended
Jobs
Saved Jobs
Saved Courses
Tailored Cover
Letter
Recommended
Courses
Messages
Message
Site Map

26. User Flow
Start
Assessment
Home
Getting Started
Page
Integrate
Linkedin
Linkedin
Sign in Page
Allow
Access
Getting Started
Page
Start Test
Strength Finder
Test
Next
Parachute
AssessmentNext
Insights Page Save Jobs Keep Building
Page
Apply Job Description Start
Resume
Drag&Drop
Resume
NextCover LetterDrag&Drop
Cover letter
Next
Review Page Submit Confirmation
Page

27. User Journey
“Icalledmyinterviewer,whotoldmethattheredidn’t
seemtobeagoodfitbetweenmeandthecompany.
That’simportanttoknow.”
Emotional
Experience
Thoughts
Phases of
the Journey Phase 1 Phase 4Phase 2 Phase 3
“I’minterestedinmanythings.”
Narrowing Career Interests
Description of Stacy’s Typical Experience: Stacy has a
multidisciplinary major at a liberal arts college, so she
has taken an assortment of courses because of her
varying interests. Independently narrowing her interests
doesn’t work, since she values each of them equally.
Thus, Stacy often talks to her professors and advisors
to understand where her strengths lie, so she can pursue
a career that she has potential and passion for.
Description of Stacy’s Typical Experience: Stacy knows
which websites to visit to learn about job opportunities, but
she doesn’t know which pieces of info are most relevant to
her. She wants to know which of her skills and experiences
to emphasize when applying for a specific position, since
there’s so much she could say.
Description of Stacy’s Typical Experience: Since Stacy
has many interests and things to mention, her approach
to interviewing is verbally scattered and unfocused. She
tends to go on tangents instead of providing clear, short,
and substantial answers to an interviewer’s questions.
Description of Stacy’s Typical Experience: Since Stacy has
very little professional experience, she feels unfamiliar with
understanding job offers and choosing the best one. In the past,
Stacy has been unsure about how her career/internship choices
would impact her professional future, so she’s hoping to get some
help in obtaining this kind of insight.
Recommendations for Career-Related Sites:
Provide feedback to users that will help them streamline
their career interests, by offering personalized information
on how to develop those interests.
Recommendations for Career-Related Sites: Point out
which insights about a job opportunity that the user should
address in networking conversations and job applications.
Recommendations for Career-Related Sites: Provide
a space where users can type about their interviewing
experiences, an activity that will help them reflect on
past interviews and collect lessons from them to apply
later.
Recommendations for Career-Related Sites: Reveal users’
potential career trajectories based on their past, current, or pending
positions, so they will have an idea of a possible long-term career path.
Stacy can see how her experience compares to those of
current employees at a certain company through GP’s
Company Profiles.
Job Searching Interviewing Understanding Offers
“Iseewaytoomanyjobdescriptionshere.”
“I’mnotsurewhatI’mgoodat."
“Thatinterviewwentsowell,
butIdidn’tgetthejob.Nowwhat?”
“HowdoIwriteacoverletter?WhatdoIput
onmyresumétostandoutmore?”
“Okay,Ireadsomeonlinearticlesand
talkedtomyadvisorsaboutmyapplications.
I’mgettingthehangofthis.”
I’lllookatGlassdoortoseehowexperienced
juniordesignersare+seehowmuchIcangetpaid!
“Hm.I’mnotsurewhattodowiththissalaryinfo
onGlassdoorthatIjustsaw."
“Isentoutmyfirstjobapplication!
I’mexcitedtohearback!”
Whyisthiscompanytakingsolongtogetbackto
me?Didtheyevenreadmyapplication?
“HowdoIknowifI’mqualified
enoughforthisrole?”
I’llreadarticlesandtalktomycareercoach
abouthowtowritemyapplication.
“Oh,soIcannegotiatehowmuchIgetpaid?
Cool!That’susefultoknow.I’llsavethisforlater.”
“ThearticlesI’vereadtellmethatIneedtoknow
whattypeofjobIwantandthefieldIwanttogointo.
Icandefinitelymakethathappen.”
“Igotanamazingjobofferaftermyinterview,and
amacceptingit!”
“Alright,soI’vestreamlinedmylistofcareerinterests
totwo.It’shardtofindapositionthatcombinesboth
ofmyinterests.”
“Wow,Iactuallyfoundaposition!I’mgoingtoapply
contactafriendtorecommendmeforit…"
Glassdoor Parachute (GP)’s Personality Tests
can give Stacy some clarity in this area.
GP’s Recommended Jobs Page
shows positions at jobs would be
a strong culture fit for Stacy.
GP’s Bridge feature can help Stacy see the people
in her network who are connected to a company
of interest.

28. Design
Sketches
Wireframes
Iterations
Prototype

29. Sketch
Possible Flow DESIGN STUDIO
Adding Application Hints on the sides
DETAILS
Sketch

30. THEN WE WIREFRAMED SECTIONS &
REGROUPED TO AGREE ON SOME KEY
LAYOUT ASPECTS

31. PERSONAL ASSESSMENT IN NAV BAR

32. “How would users discover the
feature?
WAIT!!

33. ADDING A TEASER TO HOMEPAGE

34. RITE PROCESS
- THREE ROUNDS OF TESTING
- ITERATION BETWEEN EACH
ROUND FROM OUR
FINDINGS

35. IDEATION 1: ADDING Assessment Process

36. IDEATION 2: SIDE BAR & NEXT BUTTONS

37. IDEATION 3: Assessment Process copy

38. IDEATION 4: EXPLAINATIONS & HEADINGS
“I’d feel dubious if I did
all this tests and it didn’t
explain what it all meant
clearly.”

39. IDEATION 5: CLARIFYING CTA ON APPLY PAGE

40. IDEATION 6: UPLOAD COVER PAGE

41. IDEATION 7: check boxes
Job Description
Resumé
Cover Letter
Review + Submit
Save Next
Save Next
Job Description
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lacus eget risus aliquam pharetra nec non risus. Integer consectetur,
ex quis tempor porta, purus sem pretium dui, vel mattis lacus elit non
libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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diam odio facilisis lectus,
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laoreet eget id enim. Etiam viverra dui nec laoreet egestas.
Suspendisse sit amet ullamcorper enim, eu efficitur libero. Suspendisse
non elit ante. Nullam semper fringilla lacus, eget eleifend mi posuere
sed.Ut porta arcu quis porttitor mattis. Fusce sed felis vitae mi
accumsan convallis nec non nulla. Nulla viverra porttitor metus,
vitae varius eros malesuada id. Morbi facilisis augue ac mattis varius.
Nullam dictum accumsan augue a accumsan.
Donec blandit magna eu elit convallis facilisis. Sed blandit porta
sapien, nec malesuada lorem volutpat vitae.
Nulla nec arcu sit amet turpis hendrerit rutrum ut sed ante.
Cover Letter

42. Prototype
https://projects.invisionapp.com/d/main#/console/3457712/75704837/preview
You prefer spending time with
Futurist then Historians.
You think about what you can
improve verses your strengths.
You are a more sensitive person
than you are a logical person.
Personal Assessment > Strength Finder Test
Strength Finder Test
10%
You are a team player more than
you are individual achiever.
Jobs Reviews Salary Interviews
Find your fit. Love Your Job.
Soft Skills
& get personalized recommendations
in your job search
DO AN ASSESSMENT
Jobs Companies Salary Interviews Personal Accessment
Find your fit. Love Your Job.

43. 7 WORST CASE SCENARIOS
Case: Users get outcome graphs that are depressing
Response: Encouragement messages like “You can grow.” appear.
Case: There are no job matches
Response: The “Keep Building” module takes over the space were the jobs would be.
Case: Users don’t trust Insight page.
Responses: We addressed this with our disclaimer. We state outcomes are just
suggestions.
Case: Users try to click on “Outcomes” before they go through the assessments
Response: Error Message would pop up. “Wait. You don’t know yourself yet. Time to do the
Assessment.”

44. 7 WORST CASE SCENARIOS
Case: Users don’t want to integrate their LinkedIn
Response: Users still can take the tests and remain anonymous, however they
will have limited access
(no recommended jobs)
Case: Users don’t know how to use the information given to them.
Response: We give them personal recommendations on action steps, based on
their assessment results.
Case: Users don’t want to go through the whole test.
Response: They don’t get as many results and the site shows them teasers as to
what they are missing.
Case: Users don’t get any “Bridge Recommendations”
Response: The site recommends conferences and meet-up events so they can
grow their network in desired field.

45. 7 WORST CASE SCENARIOS
Case: Users don’t want to integrate their LinkedIn
Response: Users still can take the tests and remain anonymous, however they will have
limited access
(no recommended jobs)
Case: Users don’t know how to use the information given to them.
Response: We give them personal recommendations on action steps, based on their
assessment results.
Case: Users don’t want to go through the whole test.
Response: They don’t get as many results and the site shows them teasers as to what they
are missing.
Case: Users don’t get any “Bridge Recommendations”
Response: The site recommends conferences and meet-up events so they can grow their
network in desired field.
Next Step

46. Next Step
- More Testing & Iteration to continue to improve flow
- Personal recommendations on action steps, based on their
assessment results
- Work with a season data analyst to figure out an algorithm
to measure more accurate and tailored data for users