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SeoExpo

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Transcript

  • 1. By :●Gabriel Lascano ●David Alonso ●Andres Prado
  • 2. ¿What is?
  • 3. Search Engine Optimization● “ Is the process of affecting the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. “
  • 4. ● “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”
  • 5. The question is:
  • 6. Steps
  • 7. Presentation of the web page● Project scope (Commercial and project Goals)● Site Architecture: friendly information, URL, Meta tags, coding.● Visual Design: Sketches (internal team, client, user groups)● Site development: Content, OS, XML● Test and refin: functional, Browser, Usability● Launching: SEO, Blogging, Social media, Email, video.● Benchmarketing: Compare. Launch Questionnaires.
  • 8. Organaized Content● Create unique titles● Content description● Avoid Ambiguity
  • 9. SEO Tips: BacklinksAlso known as incoming links, inbound links, inlinks, and inward links, areincoming links to a website or web page. In basic link terminology, a backlink isany link received by a web node (web page, directory, website, or top leveldomain) from another web node. Inbound links were originally important (priorto the emergence of search engines) as a primary means of web navigation;today, their significance lies in search engine optimization (SEO).
  • 10. SEO Tips: Keywords Tags
  • 11. Objective: Organic ListingsOrganic search engine optimization or SEO is the process of improving thetraffic towards your website by making it more prominent in search engineresults using specific targeted keywords.These organic search results are free, and you do not have to pay as youwould with pay per click advertising like with Google ad words or other.
  • 12. Other Ways: PPC (Pay PerClick)
  • 13. Selection of the search engine● Find the engines where we want to appear● Study the search parameters of the engines● Select the key words
  • 14. Advertise on other websites● Contact other web pages to include our link.
  • 15. Social Network● Link the web pages with the social networks● Talk in the social networks about the page
  • 16. More information:Blog:seointheweb.blogspot.comTwitter:@SeoInTheWebFacebook:Facebook.com/SeoInTheWeb
  • 17. Bibliografía● http://www.youtube.com/watch?v=wDhdiATf6w8● http://www.analyticsseo.com/blog/smx-website- redesign-seo-presentation● http://seointheweb.blogspot.com/● http://es.wikipedia.org/wiki/SEO

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