0
six degrees   social media marketing in health care
                                      03 02 09




                   ...
what is social media?                                                          2




                social media is the u...
opportunity:
                  create “pull” through social media
                     in addition to regular “push”
     ...
?
                        why social media




Monday, March 2, 2009
the web has changed                                                                                                       ...
the old communications model                                                                  6



                       ...
the new communications model                                                                   7




            ialog    ...
what do people trust?




              14%              of people trust ads



               78%       trust the opinion...
...if you have a quality product –
                     not to mention a breakthrough
                   product – enable ...
social media marketing takes
                    advantage of internet technology
                     and behavioral tren...
physicians are online



                   95% of docs go online for medical information

                   85% of docs ...
physicians are online



                   88% of surveyed docs consider the net an
                   important source o...
?
                        how to use social media




Monday, March 2, 2009
using social media marketing



                   create and sponsor an “anchor” microsite for the
                   pro...
using social media marketing (cont’d)



                   use a posting delay to review content and
                   r...
metrics to use



                   web traffic
                   RSS subscribers
                   posts/comments
    ...
thank you!   six-degrees.com
                                     8040 east gelding drive   scottsdale, az 85260   480.627...
Upcoming SlideShare
Loading in...5
×

Utilizing Social Media and Online Marketing in Health Care

3,927

Published on

Illustrates the importance of utilizing Social Media and Online Marketing in Health Care advertising.

Published in: Business
2 Comments
21 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,927
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
458
Comments
2
Likes
21
Embeds 0
No embeds

No notes for slide


































  • Transcript of "Utilizing Social Media and Online Marketing in Health Care "

    1. 1. six degrees social media marketing in health care 03 02 09 s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    2. 2. what is social media? 2 social media is the use of electronic and internet tools for the purpose of sharing and discussing information and experiences with other human beings. - Wikipedia s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    3. 3. opportunity: create “pull” through social media in addition to regular “push” marketing efforts Monday, March 2, 2009
    4. 4. ? why social media Monday, March 2, 2009
    5. 5. the web has changed 5 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: 11/21/2008 Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and 1 Online Marketing Pro s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    6. 6. the old communications model 6 one way push content to customer MEDIA COMPANY/ CUSTOMER BRAND BRAND USAGE BRAND EXPERIENCE business-crafted content information control s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    7. 7. the new communications model 7 ialog user-crafted content MEDIA COMPANY/ WEB CUSTOMER BRAND BRAND USAGE BRAND EXPERIENCE information sharing pull customer to message s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    8. 8. what do people trust? 14% of people trust ads 78% trust the opinions & recommendations of other people Nielsen Report, 2007 s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    9. 9. ...if you have a quality product – not to mention a breakthrough product – enable & empower your customers to help you sell it! Monday, March 2, 2009
    10. 10. social media marketing takes advantage of internet technology and behavioral trends to offer a low cost means of creating marketing “pull” Monday, March 2, 2009
    11. 11. physicians are online 95% of docs go online for medical information 85% of docs use net before or after work 49% of docs use net between patient consultations 23% of docs use net during patient consultations Guideline, 2008 s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    12. 12. physicians are online 88% of surveyed docs consider the net an important source of specialty specific information 52% use smart phones/PDAs or other portable devices sermo, an online service for physicians, has 30,000 members and is growing 75% of sermo docs are 45 and older Guideline, 2008 s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    13. 13. ? how to use social media Monday, March 2, 2009
    14. 14. using social media marketing create and sponsor an “anchor” microsite for the product structure site to allow physicians, and other HCPs, to discuss their experiences, opinions and aspirations regarding the product in words, presentations, video and other rich media provide tools that enable use of testimonials through rich media s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    15. 15. using social media marketing (cont’d) use a posting delay to review content and remove anything that violates regulatory requirements and anything that is obviously malicious – otherwise exert no editorial review drive customers and prospects to the site publish content to other sites and link to your main site for increased SEO syndicate to your target audience s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    16. 16. metrics to use web traffic RSS subscribers posts/comments requests for information s i x d e g r e e s | a sensory branding agency Monday, March 2, 2009
    17. 17. thank you! six-degrees.com 8040 east gelding drive scottsdale, az 85260 480.627.9850 Monday, March 2, 2009
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×