SMS ADDED TO

Marketing Automation Hub
When we get a Text Message
we take notice... right?
97%

84%

of mobile subscribers
will read an SMS
within 15 minutes of
receiving it

Will respond to the
message within 60
...
Read rates across different mediums
SMS

Email

Twitter

Facebook

98%

39%

29%

12%
On average a
person receives
Click rates
for links in
SMS are

1,216

5x higher

Emails per/mth

than Email

178
Texts per...
1 in 5 people used their smartphone to make a
purchase in the UK in 2012

SMS coupons are
10 times more likely to
be redee...
WHY USE

FOR SMS?
We have brought our great reputation
for email inbox delivery to SMS
You can use both
Email and SMS
together for better
results
Track user
engagement
- click through
rate

EXAMPLE
You could s...
Unlike others, who just ‘batch and
blast’ SMS, our intelligent analytics
measure campaign performance,
optimizing your ROI
Other reasons to use
SENSORPRO for SMS

Segment
different
contact groups

Effectively
manage user
opt-outs

Use Direct
Rou...
Trusted by

Who we work with
In addition to SMS and Email, there are many
other great Apps in the SENSORPRO Marketing
Automation hub:
Click on any of t...
The Marketing Automation Platform
trusted by Brand Leaders,
preferred by Agencies
& loved by Developers
http://sensorpro.n...
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#NRF14 SENSORPRO ANNOUNCE NEW SMS APP

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MARKETING AUTOMATION VENDOR SENSORPRO ANNOUNCE NEW SMS APP

SENSORPRO, the marketing automation platform trusted by brands and preferred by agencies, today announced their new SMS app at the National Retail Federation Annual Convention and Expo being held in New York’s Javits convention centre. The new SMS capability is completely integrated with the SENSORPRO existing offering of email marketing, marketing automation and surveys. “Now, text messaging need not be left out in the cold from your
other online marketing activities” said Chris Byrne, CEO at the show “And importantly, that the metrics can be measured directly alongside your email campaign.”

This means that in addition to email and survey metrics, SENSORPRO can report who clicked on the SMS message and offer a custom landing page per campaign. Because it is integrated with the other marketing apps, SENSORPRO can create email or survey campaigns based on prior SMS metrics such as providing a special offer or incentivised survey. The app is available to use right away with no special configuration or setup required. Existing SENSORPRO accounts will see a new option on their Dashboard when enabled and metrics will show alongside email and survey metrics automatically.

The app is available for all geographic regions including the US, Canada and Europe. Pricing is competitive to existing send-only offerings with completely free landing pages, click metrics and CRM integration. The SMS app employs a direct Tier1 telecoms backbone infrastructure for reliable sending and delivery. It includes full bounce management and reporting thus reducing cost compared to other solutions who may continue sending to unreachable numbers.

SENSORPRO is trusted by leading brands including Container Stores, Paypal Media Network, Shoppers Voice, United Airlines, Family Dollar and NY&Co. It’s available directly from the company’s online offering or via it’s partners that include EPICOR, ExactTarget Marketing Hub and Epsilon Interactive. Integrated with leading eCommerce and Retail platforms like Venda and BT Expedite, the platform includes email marketing, welcome series, trigger emails, surveys, shopping-cart tracking and shopper scoring. SENSORPRO is a brand of 12-year old Narragansett Technologies with R&D HQ in Limerick, Ireland and US operations in Arizona and Florida.

US CONTACT:
TONY FRATTAROLI
VP BUSINESS DEVELOPMENT US
tony@sensorpro.net
Cell (407) 451 3763
Office (866) 489 4510
http://sensorpro.net/wearenow
Twitter @sensorpro

EMEA CONTACT:
PAT CARROLL
VP BUSINESS DEVELOPMENT EMEA
pat@sensorpro.net
Mobile +353 86 784 4005
Office +353 61 234500

NRF SHOW OFFER: 1,000 free email sending credits with coupon code NRF http://bit.ly/nrfemail
##ENDS##

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#NRF14 SENSORPRO ANNOUNCE NEW SMS APP

  1. 1. SMS ADDED TO Marketing Automation Hub
  2. 2. When we get a Text Message we take notice... right?
  3. 3. 97% 84% of mobile subscribers will read an SMS within 15 minutes of receiving it Will respond to the message within 60 minutes (Nielsen Mobile) < 5% SMS marketing campaigns are opted out less than 5% of the time
  4. 4. Read rates across different mediums SMS Email Twitter Facebook 98% 39% 29% 12%
  5. 5. On average a person receives Click rates for links in SMS are 1,216 5x higher Emails per/mth than Email 178 Texts per/mth Text messages are more visible with higher click rates
  6. 6. 1 in 5 people used their smartphone to make a purchase in the UK in 2012 SMS coupons are 10 times more likely to be redeemed and shared than mail or newspaper coupons. 22% of mobile coupons are shared with at least 1 friend
  7. 7. WHY USE FOR SMS?
  8. 8. We have brought our great reputation for email inbox delivery to SMS
  9. 9. You can use both Email and SMS together for better results Track user engagement - click through rate EXAMPLE You could send a special email to those who clicked on a link within an SMS SMS
  10. 10. Unlike others, who just ‘batch and blast’ SMS, our intelligent analytics measure campaign performance, optimizing your ROI
  11. 11. Other reasons to use SENSORPRO for SMS Segment different contact groups Effectively manage user opt-outs Use Direct Route - Not Grey Routes
  12. 12. Trusted by Who we work with
  13. 13. In addition to SMS and Email, there are many other great Apps in the SENSORPRO Marketing Automation hub: Click on any of the links below to find out more! • Surveys App • ‘Shopperscore’ Personalisation • Facebook • Twitter • Net App App (Add email Sign-up from to Facebook page) App (Capture subscriber email within Twitter) Promoter Score App
  14. 14. The Marketing Automation Platform trusted by Brand Leaders, preferred by Agencies & loved by Developers http://sensorpro.net/

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