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Open API Strategy, by Sensedia
 

Open API Strategy, by Sensedia

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    Open API Strategy, by Sensedia Open API Strategy, by Sensedia Presentation Transcript

    • confidential | www.sensedia.com | 1
    • Business capabilities APIs = exposed over the internet for applications to use How connected the Mega-Trends are? Data services with a critical mass of users Social Cloud Mobile APIs = Amplified ReachModern approach to Pervasive presence with limited "Make you API useful and it will bereach your customers storage and processing carried to customers youve never met" confidential | www.sensedia.com | 2
    • Why companies are leveraging Open API programs? 5 Key Reasons confidential | www.sensedia.com | 3
    • Revenue and Business Models More Channels, More Revenue: 60% of all listings on eBay.com added via their APIs Best Buy apps Galery New Business Models: Wine.com launched a Web API to boost a new Affiliate Business Model #1 online wine store confidential | www.sensedia.com | 4
    • Brand Building• Development of Ecosystem• Brand as Platform• Create Competitive BarriersOver 50% of all salesforce.comtransactions via their API confidential | www.sensedia.com | 5
    • Ecosystem = Amplified Reach confidential | www.sensedia.com | 6
    • Reduce Cost, Increase App Development speed• Standards for Integrating applications• Self-service / Users empowerment• Anticipate time-to-market• Reduce man-power to support partners “The API cuts our app development time by as much as 75%. We used to manage code for each partner. Now we give partners the API and they go to town.” Leader in car data, reviews, advice and sale confidential | www.sensedia.com | 7
    • Mobile Strategy confidential | www.sensedia.com | 8
    • Netflix Business Transformation The impact that Netflix business service API availability had over its market value (compared to Netflix main competitor, BlockBuster) confidential | www.sensedia.com | 9
    • Products and Services Innovation Expose Legacy Application and Data as APIs“Our API lets us deploy apps onmultiple platforms, so we can reachreaders anytime, anywhere. Anddevelopers can remix our data inways we never dreamed of." Multi-platform news and information media company. Open Innovation: co-creating new products with external agents Facebook Hackathon winners São Paulo (WTC, May 2012) confidential | www.sensedia.com | 10
    • API Growth RateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012 confidential | www.sensedia.com | 11
    • API Billionaires Club13 billion API calls / day (May 2011)Approx. 75% of all traffic via API5 billion API calls / day (April 2010)5 billion API calls / day (October 2009) 905 billion S3 objects (+ 1 billion / day)1.4 billion API calls / day (May 2012)1.1 billion API calls / day (April 2011)1 billion API calls / day (May 2012)1 billion API calls / day (Q1 2012)1 billion API calls / day (January 2012) Source: ProgrammableWeb Founder John Musser’s confidential | www.sensedia.com | 12
    • API Billionaires Club13 billion API calls / day (May 2011)Approx. 75% of all traffic via API5 billion API calls / day (April 2010)5 billion API calls / day (October 2009) 905 billion S3 objects (+ 1 billion / day)1.4 billion API calls / day (May 2012)1.1 billion API calls / day (April 2011)1 billion API calls / day (May 2012)1 billion API calls / day (Q1 2012)1 billion API calls / day (January 2012) Source: ProgrammableWeb Founder John Musser’s confidential | www.sensedia.com | 13
    • http://developer.netflix.com confidential | www.sensedia.com | 14
    • http://developers.facebook.com/ confidential | www.sensedia.com | 15
    • http://developer.att.com confidential | www.sensedia.com | 16
    • https://bluevia.com/en/knowledge/APIs confidential | www.sensedia.com | 17
    • https://developer.v.me/ confidential | www.sensedia.com | 18
    • http://developer.nytimes.com/ confidential | www.sensedia.com | 19
    • http://developer.ebay.com/ confidential | www.sensedia.com | 20
    • API Business Models, by 2012 Source: ProgrammableWeb Founder John Musser’s confidential | www.sensedia.com | 21
    • What about:developer.[you].com ? confidential | www.sensedia.com | 22
    • Solution Proposed:Services and Technology confidential | www.sensedia.com | 23
    • Core Technology Components Business REST API Traffic Internal Call Application 1 API Gateway ESB Business • Security (OAuth 2.0) Application 2 • Protocol Transformation • Policy Enforcement• Custom Mobile Apps or Widgets Monitoring • Exception handling• Partners Applications • Alerts & Notification Policy• Clients and Independent Developers • Traffic Control Deploy Internal Services Discovery and Debug Publish Developers Web Browser Community API Manager Portal Get API Usage • Documentation • Lifecycle • API Analytics • API Browsing • Versioning - Subscriptions • Forums, … • Client Keys - API Calls • Sign up Management - Performance • Issue Tracking • Set Policies - Errors • Test calls (quota & limits) - Limits & Quotas • SDK’s Download • Deploy (sandbox by API or Key • My API Usage & production) • API Discoverer confidential | www.sensedia.com | 24
    • Core Service Components• Planning Stage:  Scope and value  Business Model  Target Audience (Engaging) Plan &  Internal services GAPs and roadmap Prepare• Build Stage:  Infrastructure Definition and Deploy  RESTFull Design Best Practices  Basic Documentation  Adoption accelerators: – SDKs (C#, PHP, Java) API – Custom mobile apps and widgets Strategy  Internal services GAP: Enablement• Run Stage: Run & Design  Understand API usage Manage & Build  Support Users Community  Developers Onboarding / Key Management  Prepare for Change confidential | www.sensedia.com | 25
    • API Protocols and StylesBased on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012 confidential | www.sensedia.com | 26
    • Simples? SOAP RESTPOST /GetStock HTTP/1.1 GET hXp://example.org/stock/IBMHost: www.example.orgContent-Type: applicaNon/soap+xml<?xml version="1.0"?><soap:Envelope xmlns:soap=”http://www.w3.org/2001/12/soap-envelope" soap:encodingStyle=”http://www.w3.org/2001/12/soap-encoding"><soap:Bodyxmlns:m=”http://www.example.org/stock"> <m:GetStockPrice> <m:StockName>IBM</m:StockName> </m:GetStockPrice></soap:Body></soap:Envelope> confidential | www.sensedia.com | 27
    • Simples? JSON XML{ <?xml version="1.0"?> "symbol": ”IBM", "price": 94.72, <soap:Envelope} xmlns:soap="http://www.w3.org/2001/12/soap -envelope" soap:encodingStyle="http://www.w3.org/2001 /12/soap-encoding"> <soap:Body xmlns:m="http://www.example.org/stock"> <m:GetStockPriceResponse> <m:Price>34.5</m:Price> </m:GetStockPriceResponse> </soap:Body> </soap:Envelope> confidential | www.sensedia.com | 28
    • Sensedia at a Glance• Founded in 2007, as a spin-off from Ci&T and Unicamp Innovation Lab.• Headquartered in Campinas, Brazil  Offices in São Paulo/BR and Philadelphia/US• Consistent growth  (63% CAGR 2007-2011)• Positioned as Visionary in the Gartner Magic Quadrant(1)• Deep knowledge in SOA Governance, Enterprise Architecture, Public API, Cloud and Integration. (1) Magic Quadrant for Integrated SOA Governance Technology Sets, 2009 confidential | www.sensedia.com | 29
    • Next Steps? confidential | www.sensedia.com | 30
    • confidential | www.sensedia.com | 31