LOGO DESIGN & CORPORATE IDENTITY Nicole Solari and Julia Nicasto
LOGO DESIGN Logo design is a graphic mark or image commonly used by industries and companies to promote instant public recognition.
Rob Janoff Apple logo , 1977 <ul><li>Apple tree represents the “tree of knowledge” </li></ul><ul><li>Bite can represent “biting into knowledge” </li></ul><ul><li>Bite can also be “byte” referring to computer technology </li></ul>
<ul><li>Sara Jessica Parker advertised for Apple </li></ul>Sex in the City
Bohlin Cywinski Jackson , Apple Store, New York
Corporate identity (CI) is the external image that the company wants to be associated with by the public. CORPORATE IDENTITY
<ul><li>Corporate business, not just a coffee shop </li></ul><ul><li>Woman is siren from Greek Mythology </li></ul><ul><li>All products within the chain were specifically designed for Satrbucks </li></ul>1992-2010 2011
LANDOR ASSOCIATES <ul><li>The firm was found in 1941 in San Francisco which is now where their headquarters is located </li></ul><ul><li>Landor was greatly influenced by the Bauhaus and Werkbund design movements </li></ul>
``Brand experience is what your customers remember about you. It's what leads to lasting impressions, preferences, and performance.``
“ THE KLAMATH” ``The Klamath became our international symbol of creativity and innovation`` -Walter Landor <ul><li>1964 Walter Landor bought the retired ferryboat The Klamath </li></ul><ul><li>They had the interior of the boat made into office space </li></ul><ul><li>This boat is now Landor & Associates distinctive corporate symbol </li></ul>
9/11 MEMORIAL & MUSEUM Defining a memorial`s public identity
``In 2010, Blackberry was named one of Landor`s Top10 Breakaway Brands, Showing a 57% increase between 2006 an 2009.``
``ACQUISITIONS BROADEN THE SCOPE OF A RESPECTED GLOBAL BRAND``
FEDEX OFFICE <ul><li>Landor`s challenge was to make FedEx a retail company </li></ul><ul><li>FedEx wanted to expand into a more technological branch </li></ul>
<ul><li>Landor collaborated with the Redskins to create a field </li></ul><ul><li>The logo was placed strategically from the scoreboard to the employees uniforms </li></ul>
CHERMAYEFF & GEISMAR <ul><li>This company has been dealing with brand identities , art in architecture, exhibits and print and motion graphics in regards to the modern movement of idea-driven graphic design. </li></ul>Libson Aquarium Pepsi Cola D-Day Museum
They were founded by Ivan Chermayeff and Tom Geismar in 1958. Columbia Records poster, 1958
“ Trademark design challenges us to use all the magic and intelligence at our command, our skill, knowledge, vision, and ability, in the creation of a single, clear, direct image that will embody the character and aspirations of the organizations that come to us in search of identity.” Chermayeff & Geismar
BRUCE MAU DESIGN <ul><li>Bruce Mau, the founder of his studio in 1985 </li></ul><ul><li>Chicago and Toronto studios </li></ul><ul><li>Their purpose is possibility to be adventurous and to create real lasting value with their clientele </li></ul>
``Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences``
Heather Reisman had a dream: to reinvent the traditional bookstore as a marketplace for culture. INDIGO BOOKSTORE
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