Making a lasting connection with your school community

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Workshop presentation given at the SLANZA (School Library Association of New Zealand Aotearoa) in Wellington, July 2013 looking at What are the effective ways to promote library services and …

Workshop presentation given at the SLANZA (School Library Association of New Zealand Aotearoa) in Wellington, July 2013 looking at What are the effective ways to promote library services and programmes to your wider school community?

How do you market these to your teachers or your parent community?

When you've created the opportunity, what should you tell them?

And once you've made those precious connections, how do you build on them and water the seeds you've planted?

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  • While some ideas and activities can be serendipitous, these need to fit within some existing framework for you to take advantage of it
  • If you don’t have one written down, now’s the time to do it
  • PD … What can librarians do for them?Specific services
  • Great reads for their kidsSearching skills sessions so they can help their kidsOutline library programmeSpecial event nights

Transcript

  • 1. Making a Lasting Connection with your School Community SLANZA Conference Wellington July 17th 2013
  • 2.  What are the effective ways to promote library services and programmes to your wider school community?  How do you market these to your teachers or your parent community?  When you've created the opportunity, what should you tell them?  And once you've made those precious connections, how do you build on them and water the seeds you've planted?
  • 3. http://flic.kr/p/9J4wsz Where to start?
  • 4. Where to start? • Planning … Planning … Planning
  • 5. Where to start? • Planning … Planning … Planning • What is your vision for your library?
  • 6. Where to start? • Planning … Planning … Planning • What is your vision for your library? • A Librarian’s 2.0 Manifesto • Now have a go at writing your own with your library in mind
  • 7. Where to start? • Planning … Planning … Planning • What is your vision for your library? • Identify all the services you already provide • Make your wish list of services you would like to add or develop • Keep a record of everything you do … AND how it added value for students & staff
  • 8. Who to Target? http://flic.kr/p/bUA4s9
  • 9. Who to Target? • Principal or another member of the senior leadership team • Students • Teachers • Board of Trustees • Parents
  • 10. http://bit.ly/KMv4O6
  • 11. http://flic.kr/p/bbKyWn How to Target
  • 12. How to Target Principals • Identify areas to work on and then suggest a strategy • Make sure they know what you do
  • 13. How to Target Students • Talk to them! • Survey them • Observe them … in their natural habitat!
  • 14. How to Target Teachers • Conversations • One on one PD when you can • Staff meetings and/or briefings
  • 15. How to Target Teachers • PD Examples from Scotch College
  • 16. Scotch College
  • 17. How to Target Teachers Give them a reason to visit you
  • 18. How to Target Teachers • Have morning tea in the library regularly … and use it to introduce new books
  • 19. How to Target Teachers • Start up a staff book club
  • 20. How to Target Teachers • Have you been renovating? Why not have a “roof shout”?
  • 21. How to Target B.O.T • Annual Report • Deliver it face to face if possible
  • 22. How to Target P.T.A • Offer to be a guest speaker at a PTA meeting • Sample presentation
  • 23. JHC
  • 24. How to Target Community • Provide access to resources
  • 25. How to Target Community • Provide access to resources Example using Livebinder
  • 26. Livebinders
  • 27. How to Target Community • Invite them in Example from Scotch College
  • 28. Parent Help
  • 29. How to Target Community • Run events Example from Scotch College
  • 30. Parent Events
  • 31. Tell your Story http://flic.kr/p/9uP8wp
  • 32. Tell your Story Reporting  Annual Report Principal Staff BOT PTA School Magazine  Term Report Principal
  • 33. Tell your Story Reporting Examples: Joyce Valenza Buffy Hamilton – Annual Buffy Hamilton – Month Jennifer La Garde Services to Schools
  • 34. Tell your Story Joyce Valenza – Annual Report
  • 35. Tell your Story Buffy Hamilton – Annual Report
  • 36. Tell your Story Buffy Hamilton – Month Report
  • 37. Tell your Story Jennifer La Garde – Annual Report
  • 38. Tell your Story Services to Schools – Annual Report
  • 39. http://flic.kr/p/ceHffo
  • 40. Visibility http://flic.kr/p/4NXkqE
  • 41. Visibility Be Visible!  In the staffroom  In the library  On the intranet  On the LMS  On the school website
  • 42. Visibility On the Web  Twitter  Facebook  Goodreads  YouTube  Slideshare
  • 43. Visibility On the Web  Considered starting your own blog?
  • 44. Visibility On the Web  Considered starting your own school library website?
  • 45. Visibility In the Library  Displays
  • 46. http://flic.kr/p/8GnH5p
  • 47. http://flic.kr/p/87baA7
  • 48. http://flic.kr/p/819Bk8
  • 49. http://flic.kr/p/8B4UUi
  • 50. http://flic.kr/p/7VGuLP
  • 51. Visibility In the Library  Book of the week
  • 52. http://bit.ly/QxTfOF
  • 53. Visibility In the Library  Book trailer of the week
  • 54. Visibility In the Library  Activities
  • 55. Visibility In the Library  Book Club
  • 56. Visibility In the Library  Special Events and Guests
  • 57. Visibility In the Library  Competitions and Games
  • 58. Visibility Promotion & Marketing
  • 59. Visibility Serious about promotion and marketing? Then check out The Library Marketing Toolkit by Ned Potter
  • 60. Budget for It!  Author Visits  Library Week  Open Day  Posters  Brochures  Prizes
  • 61. Visibility Publicity beyond the library
  • 62. Publicity  Think ahead  Identify photo opportunities  Create “good news” stories  Compile a list of local media contacts  Foster connections with them
  • 63. Promote Your services Through  Conversations  Newsletters  Brochures  Websites  Blogs  Small bite PD sessions
  • 64. Promote Your services This is how Michelle Simms at Te Totara Primary School does it! Busyness
  • 65. Promote Your services This is how Hue Ng at Churton Park Primary School does it! Knitting
  • 66. Promote Your services This is how Claire Forrest at Raroa Intermediate School does it! Pom-Pom Bookmarks
  • 67. Promote Your services This is how Tania Sheko at Melbourne High School does it! Biggest Morning Tea
  • 68. Promote Your services This is how Mr Library Dude, Joe Hardenbrook from Wisconsin University Library does it!
  • 69. Promote Your services This is how Mr Library Dude does it! Postcards from the Library & Therapy Dogs
  • 70. Promote Your services This is how Donna Watt at Invercargill Public Libraries does it! Slipper Day
  • 71. Promote Your services This is how Sally Pewhairangi at Waimakariri Libraries does it! Reading Maps
  • 72. http://flic.kr/p/dUgcAc
  • 73. Evidence Based Practice Let those who matter know http://flic.kr/p/bEDkHV
  • 74. Evidence Based Practice Let those who matter know What you do that affects student outcomes
  • 75. Evidence Based Practice Let those who matter know Why it affects student outcomes
  • 76. Evidence Based Practice Let those who matter know How it affects student outcomes
  • 77. Evidence Based Practice Want to know more about it?
  • 78. Evidence Based Practice Want to know more about it? Learning Outcomes
  • 79. Evidence Based Practice Want to know more about it? Student Achievement
  • 80. Evidence Based Practice Want to know more about it? Here’s what Lisa Salter at Ruawai Community College is doing
  • 81. Evidence Based Practice
  • 82. Evidence Based Practice
  • 83. Some of the Tools For organising and sharing:  Scoop.it!  Diigo  Evernote  One Note  Livebinders
  • 84. Some of the Tools For publishing and promoting:  Easil.ly: Infographics  Issuu: Magazines  Weebly: Websites  Wordpress: Blogs
  • 85. Some of the Tools For building your own Professional Learning Network:
  • 86. Some of the Tools  Twitter  Facebook  School Listserve  Blogs
  • 87. Brainstorming What else could we add to this collection of ideas for making lasting connections with our school communities?
  • 88. Contact Details: Senga White Research and Learning Coordinator Southland Boys High School Invercargill Email: sengaw@windowslive.com Wordpress: http://sengaw.wordpress.com Twitter: @motherofwinter