SOCIA                                                                CL                 L                                 ...
one’s aeller     Micro-        Rich     Lifecasting   Communication
one’s aeller             Creative and Visual      Building IdentityImmersive                                              ...
YS OFYOURoom,ct with
ABORATI ISUALYTELLINg the news and
NG IDENTITYswers, collages all provide canvasries
L FREEDOM, LWERMENTunisia and Egypt, more than 80% of the usage of Facebookng the civil movement and events in early 2011 ...
EVY:UTE 66
Skype puts you inside your audience’s intimate                social network       More than285    MILLION                ...
hroughout the day          evening           morninghatok Feed                                AudioCalling   late afternoo...
frequent, long, engagingversations Skype                                                                                  ...
MARKETERIMPLICATIONS•  Create personalized experiences   and products•  Think rich•  Create shareable content   experience...
Everywhere,   The New Face of        Everyone      Fun                                        Interactive                 ...
ew Face of Funverywhere,      “Gamifying” Non-       Fun with                                                             ...
FUN AS A                     SOCIAL                     MOTIVATORmore people to use   Make stairs for FUN! ?
OR PERKS
dsn play with
ECT ESRNINGYFULreet & Nat Geonect Sesame Street TV”be able to learn righteir favorite characters,ng girl who is countingh ...
ER GAMES ARG & INE
Natural     User     Interface                 Screens Disappve                        Simuls                         g
ns Disappear less &       Interactive Surfaces                                            Digital-Physical Blur   Humanizi...
ESS CONNECTEDNS
ACTIVE CES WHERE Home of the future
SURFACE IS ANr skin as an input surface
ESS CONNECTED L& NSCALDS COMETHERny or ject onace
Big DataContextual WorldGeo-Mobile-Local              Digita
xtual Worldext is         Location Location            Technology Works                                                   ...
EXT ISYTHING     Emotional       Social     Environmental   External
L MEUT RSELF…
YouEveryone’s aStoryteller               The New Face               of Fun   CentricScreensDisappear               Context...
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)
Upcoming SlideShare
Loading in …5
×

Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)

639 views

Published on

We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
639
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Future Forward: four trends that will change the online world (Béla E. Papp - Microsoft)

  1. 1. SOCIA CL L D Everyone’s a MOBIL The New Face of Storyteller E Fun IC Screens Contextual BIG COS Disappear World DATA E TIV rtoroz,    Bela  Papp,  Adver4sing  &  Online  CEE  
  2. 2. one’s aeller Micro- Rich Lifecasting Communication
  3. 3. one’s aeller Creative and Visual Building IdentityImmersive Global Emp Expressionto zoom,eract with ory. Collaborative crowd- Read, create, and Digital is enab sourcing of news and interact with content – all revolutions wit interests focused on YOU storytelling
  4. 4. YS OFYOURoom,ct with
  5. 5. ABORATI ISUALYTELLINg the news and
  6. 6. NG IDENTITYswers, collages all provide canvasries
  7. 7. L FREEDOM, LWERMENTunisia and Egypt, more than 80% of the usage of Facebookng the civil movement and events in early 2011 was “eitheraise awareness, share information or organize actionsted to the movement and events.” The Dubai School of Government, 2011
  8. 8. EVY:UTE 66
  9. 9. Skype puts you inside your audience’s intimate social network More than285 MILLION 1USERS GLOBALLY 2.5 M+ Skype is growing twice as fast as the world’s population.1 USERS in the 2HR08 300 41.5 Slovenia, Croatia, 33% B Serbia, Bosnia, Montenegro monthly 1 M time spent1 M of the total of all global minutes of voice and video international PSTN and calls in 2010, 3 concurrent users3 Skype-to-Skype calling 50% of which was video minutes2
  10. 10. hroughout the day evening morninghatok Feed AudioCalling late afternoon afternoon Screen
  11. 11. frequent, long, engagingversations Skype Users feel Skype Over half use Skypens last more twice a week personal exp0min2 than Facebook o or more1ting Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
  12. 12. MARKETERIMPLICATIONS•  Create personalized experiences and products•  Think rich•  Create shareable content experiences across screens
  13. 13. Everywhere, The New Face of Everyone Fun Interactive Entertainmenation t
  14. 14. ew Face of Funverywhere, “Gamifying” Non- Fun with Playful Leeryone Game Activities Interactive TVhe #1category of NUads from Kinect for The fun of games being up 26% of Xbox lets you interact Kinect makes applied to non-gamep downloads and play with an ad interactive and activities
  15. 15. FUN AS A SOCIAL MOTIVATORmore people to use Make stairs for FUN! ?
  16. 16. OR PERKS
  17. 17. dsn play with
  18. 18. ECT ESRNINGYFULreet & Nat Geonect Sesame Street TV”be able to learn righteir favorite characters,ng girl who is countingh Grover.
  19. 19. ER GAMES ARG & INE
  20. 20. Natural User Interface Screens Disappve Simuls g
  21. 21. ns Disappear less & Interactive Surfaces Digital-Physical Blur Humanizing ected Everywhere multi- Microsoft’s vision for whenm connected every surface becomes a to screen Digital and physical The Kinect Effexperiences worlds come together revolutionizing
  22. 22. ESS CONNECTEDNS
  23. 23. ACTIVE CES WHERE Home of the future
  24. 24. SURFACE IS ANr skin as an input surface
  25. 25. ESS CONNECTED L& NSCALDS COMETHERny or ject onace
  26. 26. Big DataContextual WorldGeo-Mobile-Local Digita
  27. 27. xtual Worldext is Location Location Technology Works Personal Sything Location on Our Behalfotionalnvironmental Screens virtua and surfaces External Using location and social by the users b Everyday actions like movements, th data, apps can connect you buying coffee become their location, anytime anywhere with easier with technology network information and friends
  28. 28. EXT ISYTHING Emotional Social Environmental External
  29. 29. L MEUT RSELF…
  30. 30. YouEveryone’s aStoryteller The New Face of Fun CentricScreensDisappear Contextual World

×