Social Analytics with Google Analytics

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Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.

Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.

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Transcript

  • 1. Hello! My name is Nicolas
  • 2. I’m a coffee geek
  • 3. and a little geek tout court
  • 4. Solvay 2005Dedicated Research 2005Master Bocconi 2006Google 2007Semetis 2009
  • 5. Semetis Team of 11 people 4 Solvay 3 Sciences-Po 2 ICHEC | 1 Ingé Civ | 1 Eco
  • 6. Internet Switch
  • 7. 1983This was a revolution
  • 8. From Few Data ...
  • 9. To Big Data
  • 10. Big Data...
  • 11. Accelerating 2012 60 HOURS
  • 12. New jobs
  • 13. Online Marketer
  • 14. 1869 - Charles MinardData Visualization &Interpretation
  • 15. Data Visualization &Interpretation
  • 16. Threat or Opportunity?
  • 17. Threat or Opportunity?
  • 18. Work in Progress...
  • 19. Tomorrow
  • 20. Which Perspective?
  • 21. Measuring Social
  • 22. Ecosystem Decision Making Traffic Monitoring Sources Data collection
  • 23. Ecosystem Conversions Your Traffic Social Pages Sources Impact Social Plugins
  • 24. Goals & Economic Value
  • 25. The full story
  • 26. The full story
  • 27. Paths to Conversion
  • 28. Traffic Acquisition
  • 29. Pages
  • 30. Bridges & Networks
  • 31. Off-site Activity
  • 32. Unlocking the door
  • 33. Website Goals Goals Traffic Quality Pages Actions
  • 34. Larry Page:“The only true failure is notattempting the audacious”
  • 35. @Facebook
  • 36. Any tweet?twitter.com/semetis