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Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

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Gabriel Goldberg presented Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

Gabriel Goldberg presented Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

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  • SemetisWillInviteThe first OneWho discoversthis easter eggand whosend a mail tonicolas@semetis.com:)

Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference Presentation Transcript

  • Semetis vision ondigital challenges.
  • Hi! My name is Gabriel!
  • I love good food…
  • and am a little bit geek…
  • Semetis Team of 12 people 4 Solvay 3 Political Science 2 ICHEC | 1 Ingé Civ | 2 Eco
  • Internet Switch
  • What Do People Do?
  • A Lot !
  • Website Goals
  • Ecosystem Decision Making Traffic Monitoring Sources Data collection
  • Social Ecosystem? Conversions Your Traffic Social Pages Sources Impact Social Plugins
  • Traffic Acquisition
  • Collecting Data
  • Measuring
  • Testing
  • Unlocking the door
  • World of the Web Indexed pages: 40+ billionSource: www.worldwidewebsize.com
  • Google Instant Success Speed – Google’s search results are served within a fraction of a second, which was revolutionary back then. Comprehensiveness – Googles mission is to organize the worlds information and make it universally accessible and useful. Meritocracy – PageRank algorithm analyzes which sites have been "voted" the best sources of information by other pages across the web.
  • - Business- Analytics- Technical
  • “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925That was before ...
  • “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925Pay per click model
  • Google AdWords + Organic Google Ads Google SEO
  • Display/Branding Online
  • Social
  • Do you know this one?
  • Analyse what’s behind..
  • Paths to Conversion
  • Goals & Economic Value
  • Off-site Activity (seeding)
  • CHALLENGE:From Few Data ...
  • To a lot of available Data
  • Big Data...
  • New jobs
  • Online Marketer
  • Great Innovations
  • - Entrepreneurship
  • Cloud
  • Accelerating 2012 60 HOURS
  • Threat or Opportunity?
  • We build adapted Technology
  • Private BETA - Additionly.com
  • Ex. of a performance dashboard
  • App to understand Big Data 44
  • Understand behaviour/shift 45
  • Understand behaviour/shift 46
  • Creating apps from Big Data 47
  • Understanding Business trends higher conversion rate during high seasonalityCase: Gift 120000 6000 100000 5000 80000 Visits Sales 4000 60000 3000 40000 2000 20000 1000 0 0 28/02/2011 28/03/2011 28/04/2011 28/05/2011 28/06/2011 28/07/2011 28/08/2011 28/09/2011 28/10/2011 28/11/2011 28/12/2011 28/01/2012Case: Retail 25,000 Visits remain higher 3 weeks post- 1000 event but goals start decreasing900 20,000 Visits & goals increase 2 to 3 800 right after the event weeks before influent event in the 700 15,000 sector Key 600 500 10,000 event 400 300 5,000 200 100 0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 48
  • Semetis Client success storyThe financial impact of leveraging seasonality Set of products for which Set of products for which seasonality was leveraged seasonality was not leveraged 1400 1400 1200 1200 1000 1000 800 800 600 +35% 600 +10% 400 400 200 200 0 0 revenue Y Revenue Y+1 revenue Y Revenue Y+1 49
  • Tomorrow
  • Any tweet?twitter.com/semetis