• Save
GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel and attribution
Upcoming SlideShare
Loading in...5
×
 

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel and attribution

on

  • 549 views

Branding & Offline with Google Analytics: Multi-Channel & Attribution" ...

Branding & Offline with Google Analytics: Multi-Channel & Attribution"
97 out 100 visits on a website won't convert ... online. Does it mean we should not care about these 97 visits?

This presentation will help marketeers and ecommerce managers sharpen their consumer knowledge in order to improve their strategies!

Statistics

Views

Total Views
549
Views on SlideShare
549
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel and attribution GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel and attribution Presentation Transcript

    • Branding & Offline / Multi-Channels & Attribution#branding#offline#multichannels#attribution
    • Back to the Future
    • OoooMG! I feel it
    • Nike & Technology
    • #branding#offlineBranding & Offline / Multi-Channels & Attribution#multichannels#attribution
    • The Ongoing ShiftVisit Visitor
    • PreviouslyConversion Paths
    • Conversion PathsNow
    • Assisted Conversions
    • Assisted Conversions60% of Conversionsare assisted** Based on Semetis internal data
    • PreviouslyAttribution Modeling€€€
    • NowAttribution Modeling€€€
    • SEO and SEA relationship?In Action1. SegmentationAdvertiser Brand KeywordsBrands KeywordsGeneric Keywords
    • SEO and SEA relationship?In Action2. Assisting RatioNumber of visits that assisted a conversionNumber of visits when the conversion occurred
    • SEO and SEA relationship?In Action3. Assisting Ratio Per Segment: SEA vs SEOAdvertiser Brand KeywordsBrands KeywordsGeneric Keywords +150%+0%+30%
    • SEO and SEA relationship?In Action4. Answering a business questionShould I stop spending €€€ in Search Advertising?Nope! Both are working together
    • SEO and SEA relationship?In Action5. Answering another business question
    • TakeawaysWhat’s in it for me?1. More data and new metrics3. Better understanding: Conversion Path, Channels &, … the CLIENTS2. New Tools!
    • Are We Satisfied Now?
    • NO!
    • 90% Missing
    • #multichannels#attributionBranding & Offline / Multi-Channels & Attribution#branding#offline
    • 90%???#charlesminard
    • Segmentation is key90%???Bounce RateWhat about the Bounces?That’s about 30% though!
    • 10/30/60 Segmentation10/30/60SalesBouncedEngagedThree Point of Views60%30%10%
    • The 2nd Ongoing Shift
    • Offline Activity
    • Hello World!
    • Marketing PerspectiveHello World!New questionsWhat about the visitors who came for the 1st timeduring the national TV campaign ?What about the visitors who tried at least one timeour online simulator ?…
    • TakeawaysWhat’s in it for me?1. More data and new metrics3. Better understanding: Conversion & Visitors Path, Channels &, … the CLIENTS and VISITORS2. New Tools?
    • Wait a Minute!
    • Where Are The Tools?
    • 1. Fragmentation is here to stay
    • 2. Web Analytics
    • 3. Perspective