Microsoft on How technology empowers marketing at Solvay

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How technology empowers the marketing - an advertiser point of view presented by Laurent Deramaix Microsoft Advertising

How technology empowers the marketing - an advertiser point of view presented by Laurent Deramaix Microsoft Advertising

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  • 1. WeConnect People to Brandsthrough creativity and technology on a global scale
  • 2. “By 2017 the CMO will Spend More on ITThan the CIO” (Gartner, 2012)
  • 3. How We Move Forward
  • 4. Levels of research / purchased online 95% Researched for products and services online 86% Purchased products and services online 79% Researched products and services online and bought offline
  • 5. Weekly Media Consumption2010 vs 2012 -2 -3 -13 +12 -12 EU 10 95% 96% 87% 78% 76% 81% 66% 65% 65% 57% TV Radio Internet Newspapers Magazines Weekly Media Use - %/ percent point
  • 6. Total hours spent per week using each media 2010 vs 2012 -1.6 -0.4 -0.2 +0.6 -0.7 15,6 16,4 15 14,1 13,6 12,4 EU 10 4,6 4,5 3,9 3,8 Radio TV Internet Newspapers Magazines Hours spent per media
  • 7. Connectivity Broadband Penetration - % Wireless Penetration - % Belgium 87% +2 Belgium 67% +11 EU 85% EU 56%
  • 8. Online daily by Device 2010 Comput er 73% 58 % Tablet 59% Mobile 49% 24 % Games Console 14%
  • 9. 11% of shopping is done online.
  • 10. Who will connect the ecosystems?
  • 11. SOCIAL CLOUD You Centric Everyone’s a Storyteller MOBILE The New Face of Fun The Presumer A Contextual generation World CONNEC-DEVICES BIG DATA TIVITY
  • 12. Research Transfer Connected Commute Down timeUse of a device Start task on Use of multiple Use of a device Use of a device for deep one device and devices in when to relax, unwind, research and continue that primary and transitioning to kill time, be transactions task on another secondary roles. some place entertained, and one temporary stay informed
  • 13. Changing Behavior with Tablets Impact of New Tablet Purchase on Media Purchased a Tablet in Past 6 months (Q4 2011 n=1,297) TV Printed Books PrintedNewspaper Using more frequently than before Using less frequently than before Same as before Do not use it anymore
  • 14. And areGettingBigger
  • 15. Worldwide WE Windows 7 Android iOS MacUnits Since Launch of Windows 7 as of March 2012, IDC Microsoft Confidential
  • 16. What Do Consumers Want? Media Social Search & Local Productivity A No Compromise Across Life, Play, and Work Experience Gaming Stores Mobile Apps & HTML 5
  • 17. Add Win 8 AiA Sizzle Reel