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Measuring cross-media advertising | How to move away from the last click attribution?
 

Measuring cross-media advertising | How to move away from the last click attribution?

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Measuring cross-media advertising | How to move away from the last click attribution?

Measuring cross-media advertising | How to move away from the last click attribution?

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    Measuring cross-media advertising | How to move away from the last click attribution? Measuring cross-media advertising | How to move away from the last click attribution? Presentation Transcript

    • How to move away from the last click attribution? 1
    • 2
    • Hello! My name is Nicolas
    • I’m a coffee geek
    • and just a geek tout court
    • DATA
    • BUSINESS
    • INTERNET
    • Internet Switch
    • From Few Data ...
    • To Big Data
    • Really Big Data
    • Really Big Data 340.000+ retweets
    • Multiple Digital Channels
    • Multiple Digital Channels 15
    • Multiple ScreensSource: Google/Ipsos/Sterling, 2012
    • Multiple Screens 17
    • More Complex
    • What’s Next? Visit Visitor
    • Conversion Paths Previously
    • Conversion Paths Now
    • Assisted Conversions
    • Attribution Modeling Previously €€€
    • Attribution Modeling Now €€€
    • Offline?
    • Offline Conversions Now Test Ride
    • Offline Conversions
    • Market Standards: What model?Technical Aspects: CRM integration?Branding Impact: Emotional value?Offline Media Role: It’s coming next?