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Management Course Solvay BA2 April 2013
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Management Course Solvay BA2 April 2013

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Introducing the Solvay BA2 students to online advertising, online business intelligence consulting and entrepreneurship.

Introducing the Solvay BA2 students to online advertising, online business intelligence consulting and entrepreneurship.

Published in: Technology, Design

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Transcript

  • 1. Hello! My name is Nicolas
  • 2. I’m a coffee geek
  • 3. Solvay 2005Dedicated Research 2005Master Bocconi 2006Google 2007Semetis 2009Additionly 2012
  • 4. Semetis Team of 16 people Solvay, IAG, KUL, Ingé Civ,… Clients: IKEA, Belgacom, M6 Vanden Borre, D’Ieteren,…
  • 5. Additionly.com Web-based platform Monitoring & Reporting AdWords Performance
  • 6. INTERNET IS BIG
  • 7. Where?
  • 8. Before...
  • 9. … After
  • 10. I believe in thefuture all media will beconsumed through theInternet.
  • 11. 1. The Cloud2. Mobile3. Social4. Business5. Internet of Things6. Big Data
  • 12. 1. The Cloud
  • 13. 1. The Cloud
  • 14. 1. The Cloud
  • 15. 2. MOBILE
  • 16. 2. Mobile
  • 17. 3. Social Networks
  • 18. Online
  • 19. Private
  • 20. Professional
  • 21. Niches
  • 22. 4. Business
  • 23. Before
  • 24. … Now
  • 25. 5. Internet of Things
  • 26. 5. Internet of Things
  • 27. 6. Big Data2012 60 HOURS
  • 28. Threat or Opportunity?
  • 29. I believe in thefuture all media will beconsumed through theInternet.
  • 30. 1. My World
  • 31. “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925That was before ...
  • 32. “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925Pay per click model
  • 33. Search Ads
  • 34. Google Business Success In million of USD
  • 35. How to be on Top? 1. Bidding system 2. On selected keywords 3. Bid per keyword
  • 36. Bidding System More than Pay Per Click : Position = MaxCPC x Quality Score Google attributes your ads a quality depending on people clicking on them vs your competitors ads The maximum amount of money you are ready to pay to receive one click Bidding System that requires active and frequent management for improving Quality.
  • 37. The 1st Banner
  • 38. Intro – Money Shift
  • 39. 2. Business Intelligence 1869 - Charles Minard
  • 40. The Theory - consumer
  • 41. The Theory - marketeer Decision Making Traffic Monitoring Sources Data collection
  • 42. The PracticeMultiple Screens
  • 43. The PracticeMultiple Digital Channels
  • 44. How to better understand theconsumer journey?
  • 45. Concept - Multi-Channel Funnels Visit Visitor
  • 46. Conversion Paths Previously
  • 47. Conversion Paths Now
  • 48. Assisted Conversions
  • 49. Assisted Conversions 60% of Conversions are assisted** Based on Semetis internal data
  • 50. Attribution Modeling Previously €€€
  • 51. Attribution Modeling Now €€€
  • 52. 3. Entrepreneurship
  • 53. 4. Additionly
  • 54. 5. Challenges
  • 55. 7. So what?
  • 56. - Entrepreneurship
  • 57. Larry Page:“The only true failure is notattempting the audacious”
  • 58. @Facebook
  • 59. It used to happen HERE