Google-Semetis Display Event - How to effectively measure Google Display with a key set of KPI’s?

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How to effectively measure Google Display with a key set of KPI’s? Presented by Nicolas Debray, Director @Semetis and …

How to effectively measure Google Display with a key set of KPI’s? Presented by Nicolas Debray, Director @Semetis and
David Hachez, CEO @RazWar

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Transcript

  • 1. Measure 1
  • 2. This was a revolution
  • 3. From Few Data ...
  • 4. To Big Data
  • 5. New jobs
  • 6. Online Marketer
  • 7. How much to rank #1?
  • 8. 1869 - Charles Minard???
  • 9. “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925Measure
  • 10. Unlocking the door
  • 11. Display is ...
  • 12. About ...1. Branding2. Awareness3. Communication4. Reach5. Audiences
  • 13. You can’t chase tworabbits at the same time!
  • 14. Audiences ... & Technology
  • 15. Measure
  • 16. Different audiences = Different KPI’s
  • 17. RazWar Case Explained
  • 18. The full story
  • 19. The full story
  • 20. Today is just the beginning1. The basics2. Costs3. Targeting4. Expectations5. KPI’s
  • 21. Tomorrow