Google-Semetis Display Event - How to effectively measure Google Display with a key set of KPI’s?

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How to effectively measure Google Display with a key set of KPI’s? Presented by Nicolas Debray, Director @Semetis and
David Hachez, CEO @RazWar

Published in: Technology, Business
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Google-Semetis Display Event - How to effectively measure Google Display with a key set of KPI’s?

  1. 1. Measure 1
  2. 2. This was a revolution
  3. 3. From Few Data ...
  4. 4. To Big Data
  5. 5. New jobs
  6. 6. Online Marketer
  7. 7. How much to rank #1?
  8. 8. 1869 - Charles Minard???
  9. 9. “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925Measure
  10. 10. Unlocking the door
  11. 11. Display is ...
  12. 12. About ...1. Branding2. Awareness3. Communication4. Reach5. Audiences
  13. 13. You can’t chase tworabbits at the same time!
  14. 14. Audiences ... & Technology
  15. 15. Measure
  16. 16. Different audiences = Different KPI’s
  17. 17. RazWar Case Explained
  18. 18. The full story
  19. 19. The full story
  20. 20. Today is just the beginning1. The basics2. Costs3. Targeting4. Expectations5. KPI’s
  21. 21. Tomorrow

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