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6. Local Search Tips - Search University 3
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6. Local Search Tips - Search University 3

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Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search …

Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.

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  • 1. 1
  • 2. Local Search
    10 tips to optimize your local search approach
    for SEO & SEA
    12h – 12h20
  • 3. 3
    Marnik D’HooreNetlash-bSeen
  • 4. 4
    1 in 5search queries have localintention
  • 5. 5
  • 6. 6
    local IPGoogle does seeyourlocal IPand willgivelocalresults* even forgeneralkeywords
  • 7. 7
    Growing trendlocal is the fastestgrowing trend in search* even more thensocial media
  • 8. 8
    Organic has been pushedbelow the fold !!!
  • 9. 9
    Conclusionlocal search shouldbean important partof your SEO & SEA strategy
  • 10. 10
    7 tipsto opimizeyourlocal search approachfor SEO
  • 11. 1. Claim your Google Place page to optimizeyourlocal search approach
    Why ?
    > Your page can rank directly in Google search
    > Google maps is used more often
  • 12. 2. Optimizeyour Google Place page as completely as possible
  • 13. 2. Optimizeyour Google Place page as completely as possible
  • 14. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page
    > Choose at least 1 defaultcategoryvs. creatingnewcategories
    > 1 keyword in titlenotallowedifit’snotyourcompany name
    > 1 keyword in descriptiondo notexaggerateveryusefullforlongtailsnotsamekeywords as in categories
  • 15. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page
    > Add imagesat least 4
    > Add video
    > 100% of the detailsthe more is filled in, the better
  • 16. 4. Getreviewsonyour Google Place page
    > The amount has a big impactaskyourcustomers
    > The content ( + vs. - ) has no impact onrankingswillchange… ! negativereviews have impact onyourreputation
  • 17. 5. Register onother sites
    > DirectoriesTruvo, bsearch, … / payed and free business directories
    > Usingkeywords is a pluscity / aboutyour business / …
    > Keep the content consistent+32 9 335 22 76 vs. 09/335.22.76 1070 Anderlecht vs. 1070 Brussel
  • 18. 5. Optimizeyour dealerlist / shop network
    > Name, address, phone, link to Google mapsgettingevery dealer theirown page is a plus
  • 19. 6. Use coupons
    > If relevantwill help to getbetterrankings
  • 20. 7. User generated content
    > Video, images, reviewswill help to getbetterrankingsstimulateyourcustomers & visitors
  • 21. 21
    3 tipsto opimizeyourlocal search approachfor SEA
  • 22. 1. Choose Google Maps to show yourads
  • 23. 2. Use Google Places in yourAdwordsads
  • 24. 3. Usegeographical settings
  • 25. 25
    3 New featuresBling Bling
  • 26. 1. Google Hotpot
    > Rating tool for Google placespersonalisedrecommandationsintegrated in reviews & ratings
  • 27. 1. Google Hotpot
  • 28. 2. Purchasing Google places … position
    > Testing in U.S. Notactiveyet !!
  • 29. 3. Statsfor Google Places
  • 30. Thankyou. Success. Questions?
    “You canfind me in Gent or…”

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