Google on How technology empowers marketing at Solvay

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Thierry Geerts presentation at Solvay Digital Marketing Day: How technology empowers the marketing - a consumer point of view

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Google on How technology empowers marketing at Solvay

  1. 1. How technology empowers marketing SOLVAY DIGITAL MARKETING DAY Thierry Geerts – 17/04/13
  2. 2. Technology is impacting people’s life2bn online becoming 5bn Fixed becoming mobileAlways connected is new normal More Screens, more AccessEverything and everyone, E-marketing becomingeverywhere marketing Google Confidential and Proprietary 2
  3. 3. A Mission that Matters Organize the world’s information and make it universally accessible and useful. 3 Google Confidential and Proprietary
  4. 4. Google Search billions of searches every day Google Confidential and Proprietary
  5. 5. Google Magic of Search and AdWords Ads Bid & quality score Organic results 5 Google Confidential and Proprietary
  6. 6. Google Confidential and Proprietary
  7. 7. YouTube in the world Y.000.000.00U #2 Largest search engine 72 Hours of video uploaded every minute 4B+ Video streams per day 1/4 Mobile views 7 Google Confidential and Proprietary
  8. 8. this is the past... Google Confidential and Proprietary
  9. 9. Television...and this is this all...and this is thethe present.so what does present. mean? 9   Computer Tablet Google Confidential and Proprietary
  10. 10. NEW DEVICES Google Confidential and Proprietary 10
  11. 11. ANewPope. Google Confidential and Proprietary 11
  12. 12. Mobile 1.350.000 Android activations every day Google Confidential and Proprietary 12
  13. 13. The power of mobile Personal Personal use Everywhere Professional use Powerful Social Connectedspeaker camera screen gps chip microphone google voice eyes skin location ears brain Google Confidential and Proprietary
  14. 14. Content must be fluid, adapting to all devices 19%* Google Confidential and Proprietary
  15. 15. SOCIALThe web is gettingpersonal Google Confidential and Proprietary 15
  16. 16. Social The Google+ Project Google Confidential and Proprietary
  17. 17. You ain’t seen nothing yet.Technology is changing the world Google Confidential and Proprietary
  18. 18. Google Confidential and Proprietary 19

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