Google on How technology empowers marketing at Solvay
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Google on How technology empowers marketing at Solvay

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Thierry Geerts presentation at Solvay Digital Marketing Day: How technology empowers the marketing - a consumer point of view

Thierry Geerts presentation at Solvay Digital Marketing Day: How technology empowers the marketing - a consumer point of view

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Google on How technology empowers marketing at Solvay Google on How technology empowers marketing at Solvay Presentation Transcript

  • How technology empowers marketing SOLVAY DIGITAL MARKETING DAY Thierry Geerts – 17/04/13
  • Technology is impacting people’s life2bn online becoming 5bn Fixed becoming mobileAlways connected is new normal More Screens, more AccessEverything and everyone, E-marketing becomingeverywhere marketing Google Confidential and Proprietary 2
  • A Mission that Matters Organize the world’s information and make it universally accessible and useful. 3 Google Confidential and Proprietary
  • Google Search billions of searches every day Google Confidential and Proprietary
  • Google Magic of Search and AdWords Ads Bid & quality score Organic results 5 Google Confidential and Proprietary
  • Google Confidential and Proprietary
  • YouTube in the world Y.000.000.00U #2 Largest search engine 72 Hours of video uploaded every minute 4B+ Video streams per day 1/4 Mobile views 7 Google Confidential and Proprietary
  • this is the past... Google Confidential and Proprietary
  • Television...and this is this all...and this is thethe present.so what does present. mean? 9   Computer Tablet Google Confidential and Proprietary
  • NEW DEVICES Google Confidential and Proprietary 10
  • ANewPope. Google Confidential and Proprietary 11
  • Mobile 1.350.000 Android activations every day Google Confidential and Proprietary 12
  • The power of mobile Personal Personal use Everywhere Professional use Powerful Social Connectedspeaker camera screen gps chip microphone google voice eyes skin location ears brain Google Confidential and Proprietary
  • Content must be fluid, adapting to all devices 19%* Google Confidential and Proprietary
  • SOCIALThe web is gettingpersonal Google Confidential and Proprietary 15
  • Social The Google+ Project Google Confidential and Proprietary
  • You ain’t seen nothing yet.Technology is changing the world Google Confidential and Proprietary
  • Google Confidential and Proprietary 19