2. Google Analytics New Interface - Search University 3

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Google Analytics Today: Timo Josten is the European Google Analytics partners responsible. He will show all new Google Analytics interfaces and explain the rational for new dashboards, tips and tricks about measuring metrics in all online advertising campaigns including Search Marketing. He will also talk about interesting new beta's.

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  • Our goals used to be simple. Our means to measure them too.
  • Our goals used to be simple. Our means to measure them too.
  • Our goals used to be simple. Our means to measure them too.
  • Our goals used to be simple. Our means to measure them too.
  • Our goals used to be simple. Our means to measure them too. This is nothing new – anything we invent, we measure, we control and refine
  • Our means, our technology to measure, control and achieve our goals, gains complexity.
  • Web Analytics is an awful term – we have progressed…
  • Our measurements no longer span simple visits, or even Website Analytics: our insights and accountability now spans Rich Media, increasingly mobile and Social – and more!
  • What we launched and everyone now has access to, is our new GA version. A Faster, more powerful platform.
  • With this new platform, where are we taking it, in a world where…
  • Where do we go from here, in a world where everyone, everywhere, is always connected? What is the impact on our accountability, our measurement tools, what are the opportunities?
  • Fragmentation is becoming an opportunity. Visitors across multiple visits, across multiple devices, visits across multiple traffic sources
  • With New Tools, New Data, New Insights, there is one constant.
  • 2. Google Analytics New Interface - Search University 3

    1. 1. 1<br />
    2. 2. Google Analytics <br />The Future of Analytics<br />Timo Josten<br />Partner Program Manager<br />
    3. 3. Looking Towards the Future of Analytics<br /> The Evolution of “Web” Analytics<br /> What Next? Where to Now?<br /> The One, Unwavering Constant<br />
    4. 4. The Acceleration of Everything<br />Distribution and Commerce<br />Information<br />Communication<br />“Buy”<br />“Read”<br />“Talk”<br />2010<br />2006<br />2003<br />1994<br />1998<br />2000<br />1B<br />1.9B<br />500M<br />Users<br />77M<br />400M<br />
    5. 5. Internet users worldwide<br />1.9 B<br />2010<br />Mobile subscribers<br />5 B<br />2010<br />Digital information in the world –videos, photos, music, texts, etc.<br />800 exabytes<br />2010<br />Google Confidential and Proprietary<br />
    6. 6. Internet users worldwide<br />1.9 B<br />2010<br />5 B<br />2020<br />Mobile subscribers<br />5 B<br />2010<br />10 B<br />2020<br />Digital information in the world –videos, photos, music, texts, etc.<br />800 exabytes<br />2010<br />53 zettabytes<br />2020<br />Google Confidential and Proprietary<br />
    7. 7. The Good, Old Days…<br />
    8. 8. Measure + Control + Compete = Human<br />
    9. 9. As we Advance, so do our Tools…<br />
    10. 10. “Web” <br />Analytics?<br />
    11. 11. Beyond the Website<br />Mobile<br />Web<br />Social<br />Rich Media<br />GoogleAnalytics<br />
    12. 12. 2005<br />
    13. 13.
    14. 14. 2006<br />
    15. 15.
    16. 16. 2008<br />
    17. 17.
    18. 18. Evolution of Google Analytics<br />Accessibility<br />Google Analytics : October 2005<br /><ul><li>Democratize advanced analytics to the masses</li></ul>Google Analytics : April 2007<br /><ul><li>Move analytics from the backroom to the boardroom</li></ul>Google Analytics : October 2008<br /><ul><li>Make accessible enterprise features to everyone</li></ul>Google Analytics : October 2009<br /><ul><li>Make Analytics Intelligent</li></ul>Usage<br />Intelligence<br />
    19. 19. 2011<br />
    20. 20.
    21. 21. A Faster. More Powerful. Platform<br />
    22. 22. FAST!<br /><ul><li> A faster, more intuitive Frontend/Interface
    23. 23. Fast switching between accounts
    24. 24. Dashboards for at-a-glance insights</li></li></ul><li>POWERFUL!<br /><ul><li> Data your way with custom reporting
    25. 25. Track any site interaction as a conversion</li></li></ul><li>A New Platform<br />Massive updates to infrastructure to bring major new functionality<br />
    26. 26. Everyone, Everywhere…Always Connected<br />
    27. 27. Fragmentation as an Opportunity<br />
    28. 28. What next? Where to now?<br />Multi-Channel Funnels<br />http://youtu.be/Cz4yHOKE5j8<br />
    29. 29. One Aspect Remains The Same:<br />Always Be Testing, Continuously Optimize and Improve<br />
    30. 30. Always Be Testing, Because…<br />

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