The market research industry social media drill down

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  • 1. Semeon Proprietary and Confidential © Semeon 2013 1Alkis PapadopoullosFounder and CTO2013-05-31Analysis of Online Mentions about theMarket Research Industry
  • 2. TimelineofFeedback2Semeon Proprietary and ConfidentialData was gatheredfrom January 2012through to April 2013.The two spikescorrespond to aconservative pollsterbeing investigated andultimately censured bythe MRIA in November2012. Correspondingthemes revolve aroundthe effect on the imageof the market researchprofession.
  • 3. Varying topicsemergefromanalysis3Semeon Proprietary and Confidential
  • 4. Drilling down intosometopics4Semeon Proprietary and Confidential
  • 5. Drilling down intosometopics5Semeon Proprietary and Confidential
  • 6. Drilling down intosometopics6Semeon Proprietary and Confidential
  • 7. Drilling down intosometopics7Semeon Proprietary and Confidential
  • 8. Most important sourcesoffeedback8Semeon Proprietary and Confidential
  • 9. Influentialposters9Semeon Proprietary and Confidential
  • 10. 10Semeon Proprietary and ConfidentialContact us if you would like to learn moreabout Semeon Analytics.info@semeon.com+1 514 861-9255